PBS Next Generation Pledge Project How to Introduce

PBS Next Generation Pledge Project How to Introduce t Sustaining Memberships in TV Pledge Campaigns

What is a t Sustaining Member and Why Do We Want Them?

OK, so what’s first? • Management • Finance Department t • Phone Service & Volunteers • Database Managers & Membership • Premium Fulfillment • Production Department

Resources for Stations • Sustainer Spots t • Sample Scripts • National Sustainer Pledge Breaks

The Good News • New Members t • Fewer Premiums • Very Few Cancellations • More Online Contributions • Viewers Get It

Case Study t Sustaining Membership At KPBS

Challenges: The Web PCI Compliance • • Too Many Forms t • No Inventory Tracking with Convio Sustainers • No In-House Changes with EFT • Switching Processors = Nightmare • Terms of Agreement

A Fabulous Way to Fail t

t

Style Notes on Graphics t

Style Notes on Graphics

Challenges: Data Coordinator • Update the Script t • The resulting files from Teledirect with the information labels • The resulting PB 4 file from the pledge

Challenges: Data Coordinator • Confirmation Letters t • Terms of Agreement • Premium Codes

Call Us… Call Us Anytime Maura Daly Phinney KPBS Senior Producer and On-Air Fundraising Manager mphinney@kpbs. org (619) 594 -2107 t Andy Trimlett KPBS Producer atrimlett@kpbs. org (619) 594 -8261 Gabriel Guido Fabila KPBS Fundraising Data Coordinator
gfabila@kpbs. org (619) 594 -2391