PBL II FLORA EXPO MARKING Mavise Lin PBL
PBL II: FLORA EXPO MARKING Mavise Lin
PBL PROJECT Starts: Apr. 25 th Due: Jun. 6 th , 12: 00 p. m. (before the class) on Moodle Counts: 15% in your final grade An A 3 (279 mm*470 mm) group poster (electronic version) should be turned in on Moodle.
PBL PROJECT II: UNIT 7, P. 92 WRITING 1. Read the description on World English 2, unit 7, p. 92, Writing. 2. Read the questions on section B. 3. Using the analytical strategies to write an advertisement for 2018 Taichung World Flora Expo.
a photograph or image, a message, and a design
PBL PROJECT II: BEFORE YOU START, ASK YOURSELVES THESE QUESTIONS 1. Who is you target audience? 2. What kind of photo images will attract your target audience? 3. What do you want your audience to focus on and do(e. g. , visiting the flora expo, understanding the features of the expo)? 4. What are some key words or key images should be included to reach your goal?
OFFICIAL WEBSITE OF THE EXPO http: //2018 floraexpo. tw/En/
FEATURES OF THE EXPO 1. 3 theme parks 2. Logo and the slogan: 3. Mascots: Leopard cat family 4. Main sprits: Environmental conservation can go with tourism industry
FEATURES OF THE EXPO (CONT. ) Houli Horse Ranch and Forest Parks
FEATURES OF THE EXPO (CONT. ) Fengyuan Huludun Park
FENGYUAN HULUDUN PARK ON CONSTRICTION New bridge Overview Bikeway
FEATURES OF THE EXPO (CONT. ) Waipu Park
FILMS AND PROMOTION VIDEO
YOU POSTER SHOULD CONTAIN THESE PARTS 1. 1. Who is you target audience? What do you think your target audience may concern or may be interested?
YOU POSTER SHOULD CONTAIN THESE PARTS 2. 2. Choose a park from the three. Find 5 “must-see” in the park. ** Please consider the question: who is your target costumers? ** Please DO NOT list them in a few words. Give more description. (X) The sidewalk is beautiful. ? ? ? (O) The sidewalk is good for children because you can see many flowers arranged in different shapes.
YOU POSTER SHOULD CONTAIN THESE PARTS 3. Design 4 events you think may attract your target audience. **Each event should have at a 2 -sentetnce description at least. Example: DIY Flora cake: Fengyuan is famous for its dessert. Come and use flowers to make your own cake. https: //alrena. nidbox. com/diary/read/9332323
YOU POSTER SHOULD CONTAIN THESE PARTS 4. 4. Do a local research and give a one day itinerary suggestion if people want to visit that park. Fangyuan Huludun Park-One day trip Time Venue Activity 09: 00~09: 10 Fangyuan Huludun Park- Taking a group photo Entrance Lawn Activity Area 09: 10~09: 40 Main Exhibition Area Watching introductory film 09: 40~10: 30 Garden Area-->Short. Term Domestic Contest Area Biking and appreciating flowers 10: 30~11: 50 Farmer's Market DIY: Make flora cake 12: 00~13: 00 Farmer's Market Lunch
YOU POSTER SHOULD CONTAIN THESE PARTS 5. 5. A to-go local good: Choose a local good which you can connect to the flora expo and recommend it to your target audience.
YOU POSTER SHOULD CONTAIN THESE PARTS 6. 6. Remember to use some photos or pictures to support your promotion plan.
THE OVERALL FORMAT: 1. Target audience analysis 2. 5 “must-see” 3. 4 events with description 4. A one-day itinerary 5. Recommend a to-go local good. 6. Using photos and visuals to support your Please DO NOT list idea in a few words. Please use sentences to support your idea. Please make a A 3 size (279 mm*470 mm) poster for demonstration purpose.
BEFORE YOU TURN IN THE POSTER: CHECK THE SPELLING Use Microsoft Word spelling check After you finish 1 part, use Microsoft Word to help you check the spelling. Red means “here a spelling mistak
FREE TOOL FOR DESIGNING YOUR POSTER https: //www. canva. com/ Free design items available/ Google account and Facebook account can be used.
DEMONSTRATION 教學影片請看: http: //media. asia. edu. tw/media/s/Fm. Ebf 4
GRADING(TOTAL 20%) Content Format 10 points Clearly describe the required items and demonstrate a thoroughly observation. Showing a good understanding of the information on Flora Expo website. Contain all of the followings: Target No late assignment. audience analysis/ 5 must-see/4 events/ A *Plagiarism can result in one-day itinerary/A to-go local good/Photos 0 point or visuals 8 points Plans and items are stated with a little supports. Miss 1 of the followings: : Target audience analysis/ 5 must-see/4 events/ A one-day itinerary/A to-go local good/Photos or visuals 6 points Plans and items are listed but not stated Miss 2 of the followings: : Target audience in the sentences. analysis/ 5 must-see/4 events/ A one-day itinerary/A to-go local good/Photos or visuals 4 points Plans and items are not be able to identified in the poster. 2 points Miss 3 of the followings: : Target audience analysis/ 5 must-see/4 events/ A one-day itinerary/A to-go local good/Photos or visuals Miss 4 of the followings: : Target audience analysis/ 5 must-see/4 events/ A one-day itinerary/A to-go local good/Photos or visuals Notes
REFERENCE 1. World English 2 2/e, Martin Milner and Rebecca Tarver Chase, Independence : Heinle-Cengage. 2. 2018 Taichung World Flora Expo Official Website: http: //2018 floraexpo. tw/En/ 3. Itinerary idea: http: //2018 floraexpo. tw/Travel. Infos/Travel. Run. Two. Day
GIVING COMMENTS You will receive 2 Post-its: 1. one for suggestion for improvement. (Green) 2. one for further the thing you like in the poster. You must finish reading all the posters and then post your thoughts.
SHARING YOUR THOUGHTS Each group should give a brief presentation.
CHECKING YOUR SCORE Please check the names in your group and turn it back to the instructor after checking.
FEEDBACKS FROM STUDENTS https: //goo. gl/b. RM 4 s 8 麻煩同學登入作答 感謝!
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