Paul van der Lem Prayoot Wongpang Research involving

Paul van der Lem & Prayoot Wongpang

Research involving user participation n n various techniques are available but most are derived from so-called action research concepts they are very popular and used for small scale to large scale research to discover and include an input from all parties involved in particular research results

User participation groups n n the funding agencies the people who use the research results people who have to live with the consequences of research implementation it is a research technique which social sciences generated based on moral and political agendas

Finding examples of this type of research n n n type in any search engine like Google or Lycos the terms: Action Research Participatory Action Research the result is ten thousand projects around the world done by all kinds of people with all kinds of backgrounds

AR and Art and Design n n industrial designers are regular users of action researchitectural designers do the same environmental artists designers who base their design concept on marketing anyone involved in product design

Reasons for considering AR or PAR it is a very helpful research technique it looks easy and anyone with a minimal level of knowledge of the technique can give it a try these answers indicate how much can go wrong

What can go wrong with this helpful and popular research technique? n n it is easy to bias the research results to any pre-conceived agenda it is a technique which easily loses its purpose by input of sub-groups of users for purposes outside the researcher’s interest

Advantages and dangers of an easily understood and powerful research method n n n anyone with a minimal understanding of people and issues can use AR and PAR hundreds of thousands or more AR projects have been started over the last fifty years all over the world many AR projects have been lost or have become trivial for the original researcher

The underpinning idea for AR and PAR is to ask relevant questions n n the problem is getting answers that are reliable and useful what is more, these answers have to be transformed into some action, the design of a solution which satisfies all or most people concerned with the project

Getting the right questions n n n always create first a simple model of potential benefit of the issue of an AR or PAR research project benefit for the researcher benefit for the user of the research benefit for the user of the design resulting from the research benefit for the people who pay

Known experience with questions n n n marketing people get at best a 2% response on “cold call” questions quantitative research uses large scale surveys to generate semi-reliable answers qualitative research uses small scale focus groups to come to useful results

With no clear perceived issue among users research for opinions is difficult n n n action research seeks to bypass this problem by focussing on clear local or national problems linking research with such issues is the realm for AR and PAR if that is not possible the AR and PAR techniques are not appropriate

Matching ambitions is the hidden skill for action researchers n n first of all it means matching the ambition of the researcher with that of the user of the research results and user of the reality resulting from the results the practical aspect of matching is in the managements of all user groups

Ph. D project example of a large scale participative action research project creating a single university system for practice based study in Art, Media and Design in Thailand Paul van der Lem & Prayoot Wongpang

Ph. D timetables are in 3 sections first: find out what to research that means articulation of the focus and the setting n second: do the project n third: convince others that you have done something worthwhile – writing, making, talking and networking n

The issue n n n Thailand developed a dual system for degree education first in universities and later in vocational institutions the vocational sector allowed more central control in fine tuning national manpower planning by accessing social groups which traditionally would not consider university education

Advantages of dual degree routes n n n many countries as well as Thailand used dual or multi stream systems for higher education to allow for cost and social controls separating traditional high and low status education allowed the creation of new forms of relevant education without historical precedent

Disadvantages which emerged in time as a result of different degree systems n n large central control systems to manage growth and changes of educational systems are not sensitive to innovation when two national systems for degree education grow, pressures for equivalency in academic and financial treatment grow at the same time

Integrating degree standards to gain social justice and increase opportunities n n was accepted in Thai law in 1992 with a necessary lead time of more than 10 years based on principles to keep harmony and allow more people to gain knowledge and skills useful for society and its economic wellbeing in the world

Government set pointers and designated the duties of detailed implementation to teaching staff n n staff from all disciplines had to articulate ideas for integration of different national degree systems and create consensus for a single new system to become fully operational end 2003 Art and design staff started this process for their discipline in an upheaval of student demand new technology

Problems for Art and Design n growth in student demand in Thailand for the whole degree system had increased but for Art and Design the growth in 1997 alone was 109. 44%, well above the capacity of the existing infrastructure at the time there was also a technological revolution in visual production processes at costs previously thought to be impossible

Time scale n n governmental planning started early in the 1990 s in 1997 it anticipated that all subject teachers would become involved in proposing changes to implement legislation mid 2002 the new educational law had to become operational and detailed implementation took place until late 2003

Information design problem in 1997 n n find out how to solve these issues for Art, Media and Design lecturers get agreement from the authorities to implement information design solutions generate enough interest for teachers to become interested in this project design an adjustable information system in which art and design teachers willingly participate

Demand for Art and Design staff n n n earning capacity for designers with the right skills rose dramatically outside higher education with the growth of media but salaries in teaching remained broadly the same management feared that useful and experienced staff would leave teaching at that time to avoid the increasing problems in higher education

Critical issues for this Ph. D proposal n n n too large to handle for an inexperienced researcher it contains too many hidden agendas it requires a timetable which takes longer than the 3 years set aside to do a Ph. D there are questions about the competence available for supervision and project management fieldwork is too far away from the supervisory basis

4 measuring points of the project n n 154 participants in June 1998 234 participants in August 1999 349 participants in November 2000 451 participants in November 2001 end 2003 the research project ended and the HE took control over the ensuing process at local level throughout the country

Seeking for system adjustment n n Britain had merged its University sector with higher education a decade earlier the department of Art and Design in Chiangmai signed in 1997 a cooperation agreement with the Faculty of Art, Media and Design in Bristol to instigate a research study to develop similar concepts applicable to Thai degree education in Art and Design

Signing of the cooperation agreement in Chiangmai

How do you get this far? n articulation based on understanding what people want

Matching ambitions is the hidden skill for action researchers n n first of all it means matching the ambition of the researcher with that of the user of the research results and user of the reality resulting from the results the practical aspect of matching is in the management of all user groups

Research methodology n n n the research became based on participatory design concepts to facilitate right from the beginning involvement with the teachers and industries involved with developing change a main tool to start this process is a socalled search conference this technique was initially rejected by management as inappropriate

The influence of traditional philosophies n n n management of vocational institutions were used to top-down methods whereby the centre tells all what to do modern universities have however a research responsibility whereby new ideas are generated in academic communities: often called a bottom-up approach the project therefore sought to combine both ideas to facilitate a move of positions

Top down and bottom up n n n the search was for ideas to bring enough critical mass of staff together at a time when they were drowning in work and uncertainties about their future a test-case conference in Chiangmai offered ideas how the most urgent of current staff problems were tackled by others the event ended with guided discussions of how to adapt ideas for local usage

Developing research to create usable results for Art, Media and Design teaching in Thailand n n seeking for ideas which alleviate some immediate concerns, as well as offering visions with a more distant horizon, is fairly typical in research staff were not interested at first about research but only wanted to hear about possible solutions

Participatory Design n n the principle is first to find the emotive issues, represented in the factual perceptions of those concerned then articulate possible routes to solve the urgent issues for those involved toss these ideas around in small working groups let each group present their ideas in a main forum and agree on further action

small group discussions

Action based research is part experimental and part reflective n n well managed it can cope with complex meshes of technological, psychological, social, economic and legal change, because all such issues are alive as factual perceptions within the chosen target group what is needed is a flexible and adjustable prioritisation based on the willingness of staff to implement available ideas

The sequence of incremental improvement at a speed acceptable to the majority of teaching staff

The first cycle of handling new challenges n n At the Chiangmai event a sorting took place of what was seen as urgent at the time, before people were able to respond to then longer horizon of integrating two educational systems in five years from then current situation in 1998 The research methodology would allow an annual repeating adjustment to progress, covering all issues deemed necessary for 2003

Relief at making a start in solving problems

The first four issues n n the existing curriculum content for Art, Media and Design considering the usefulness of existing teaching and learning methodologies problems with educational policies and local management and, most important, the need for staff development

Creating a national network n n n the research created a network of local action groups which took up perceived possible solutions based on the issues discussed at Chiangmai each year a new national conference would be called to deal with remaining issues for the next cycle of developments at local level all this required funding agreements which were part of the research project organisation

Maturing of ideas in the field over a four year action based research project n n the four topics remained the focus of staff in the field when this research project finished in 2003 but the research methodology facilitated each year increasing sophistication and change in the actual content of discourse and action

An annual approval meeting at the Thai Ministry of Education for project continuation and funding of the next cycle

Developing ideological insight is the key for change processes n n n real-time action research deals with the fluidity of interaction in life the relationship between action and words is the concept an action researcher has to handle this requires understanding of the driving thought processes which underpin words and action

Tuning ideological aspirations can be dangerous n n n action research which follows only rational pathways can run itself onto the rocks creating awareness of what should or could be done does not include generating the resources to achieve such aspirations aspirational processes can also be hijacked by others with different aspirations from the main target group

Reality and change n n n Art , Media and Design like the whole of Thai education was offered more money and other resources but in return had to deliver far more than in earlier years so total sums for education went up but proportionally less money became available for each student in the system change is not the same as improvement

Pitfalls for real life research n n …. research cannot only be about objective description of the world out there: instead it reflects the social system within which research is conducted…… …. . values enter research in a multitude of ways, starting from framing the research problem, all the way to decisions of criteria for successful results… Ilkka. Tuomi 1999

Understand the value shifts! n n intended research values seek to justify ideological positions that is only possible though paying attention to clear descriptions the key to a working consensus is through articulation the route to fudging issues is to refer to values which are too far removed from the people involved with the project in hand

Navigating through ideological positions n n Thai law dictated the integration of vocational and academic degree education but the interpretation of the values associated with both systems is managed by the people operating in local social and organisational structures

Emphasis of research results n n the first cycle emphasised technological and social issues which needed to be addressed the second cycle concentrated on teaching innovations the third emphasised research as a key activity for the new system in the fourth year people saw system integration with specialised grouping as their future

Running staff development programmes n n the calls for staff development related to technology generated local course initiatives after sufficient resources became available following the second conference each year thereafter the regional course programmes for staff became more complex based on staff demand

Teaching innovations n n in a way this was not new but an acceleration of what was normal in higher education both in the university sector and vocational higher education what was new was a growing emphasis away from supply logic based on teaching towards demand logic based on learning methodologies

Research n n most research ideology was initially seen as a selfstanding activity protected by a few gatekeepers who controlled access to time and money the growing realisation that most degree level teachers should become responsible for generating their own research created demand for more access to research principles and case histories

Integrating teaching, learning and research n n realisation that successful teaching should be measured against useful learning outcomes created a growing awareness about measuring the relevance of course content in concrete values such values were seen in regional emphases but also as incorporating more international values, a major problem for single language speakers

In 2003 the higher vocational and university sectors in Thailand merged in a single new university system, which seeks to maintain the best of both previous systems and address the issues of getting more students into the new system In 2004 the first cohort of students enrolled under the new rules n Paul van der Lem & Prayoot Wongpang