Patrizia Pepe Prof Alessandro Sinatra A Y 2011

Patrizia Pepe Prof. Alessandro Sinatra A. Y. 2011 -2012

Patrizia Pepe’s Strategy Focus on 3 sizes 40 weekly collections 20/25 new moells Revolutionary cycles for fabric products Time to market: 1 -5 weeks Flat organization 50 -70 suppliers (almost exclusive) Showrooms

Patrizia Pepe’s Strategy 2 seasons guidelines for mini collections Showrooms Weekly video - conferences (7 Europe) Weekly visit of retailers Consulting on products Continuos mini-orders Visual merchandising (Low working capital) Trainig staff Good assortment Good image Increased enticity of customers Mixing/matching Very high sell out and share of turnover Growth for the store & the company

Patrizia Pepe’s Strategy Continuos mini-orders Low working capital Very high sell out and share of turnover Good assortment Good image Increased enticity of customers Growth for the store & the company SOLID PARTNERSHIP FROM A CONTRACTUAL LOGIC TO PARTNERSHIP

Two different models MAKE - TO – ORDER MAKE – TO – STOCK Innovation – trend setter Pull logic (followers), copy. Speed (time to market): 20 days, 2 months Whole sale model No investments in image No brand building Shorter financing cycle Closer to market fashion trends Push logic Strong image High risk – high margin Long process Contractual relations in the production line pipe Partenership with production & trade Zara – H&M – Promod …