PathosLogosEthos Pathos Emotional appeal Make your audience feel

Pathos/Logos/Ethos

Pathos Emotional appeal Make your audience feel emotions (anger, sad, happiness, and etc. ) You don’t want to over use emotional appeal. Your audience may feel as if you are trying to trick them. For example if you are writing about the cruelty of puppy mills you could start with: “Close your eyes. Imagine with me that you are in a cold dark room. Although you can’t see it, you know there’s a metal cage surrounding you by the cold bite of the metal on your bare skin. All around you are cries of despair, but you can’t see anyone. The smell of urine and feces is strong. You don’t know what’s going to happen, but you know anywhere is better than here.

Logos Appeals to logic State facts and statistics that make your argument seem more believable. You don’t want it all logos. That would make a very boring speech Continuing with the puppy mill speech: Did you know it’s legal to keep a breeding dog in a cage with little to no room for the majority of their life? In fact, according to http: //www. thepuppymillproject. org there about 167, 388 breeding dogs in the United States. On the other hand, more than 3 million puppies are killed in shelters since they are unable to find a home.

Ethos This is the hardest to establish How the listener/reader perceives the speaker You need to connect with your audience that you’re good and honest. If you use too much pathos, the audience will feel like you are trying to trick them into believing your beliefs. You can either build up your character over time, or you use facts (logos) to establish ethos. Don’t pick a speech that your audience knows you are against. It will make your speech seem forced. For example, if you like Apple better than Samsung, and you’re very outspoken about this fact, then don’t choose Samsung for your speech. You won’t have any ethos.