Past Question January 2012 Social Influence What is

Past Question January 2012

Social Influence What is it? Conformity: Asch’s research Objectives: • To be able to explain explanations of conformity • To evaluate explanations of conformity

RECAP ISI or NSI? . . . 1. Liking a football team only because your friends do 2. Watching what everyone else does first before deciding which knife and fork to use in a restaurant 3. Watching someone get on the tube before getting on yourself for the first time 4. Laughing along with a joke with your friends, even though you don’t find it funny.

Task • Read and highlight page 8 of your booklet • Make sure you understand each part of the study • Aim, procedure, results, method, conclusion

Role play • You are going to re-create the Asch study as a class • I will give out each part and you need to ALL work together collaboratively

Variations of Asch’s experiment Asch was interested in the conditions that might lead to an increase or decrease in conformity. He investigated these by carrying out some variations of his original procedure. TASK: complete your booklet using page 18 of the textbook - Did conformity increase or decrease with the variations of the experiment?

UP DOWN SAME UP SAME

DOWN

1. Which of these is an example of informational social influence? a. Copying your friend’s clothing style b. Copying the way people act as they come into a new class c. Copying people to be liked by them

2. Compliance and Internalisation explain… a. Different types of conformity b. Different factors in conformity c. Different explanations of conformity

3. Compliance is similar to… a. Informational social influence b. Normative social influence c. Neither

4. Asch’s experiment showed… a. Normative social influence b. Informational social influence c. Internalisation

Test your understanding 1. Describe details of Asch’s study of conformity. Include details of what he did and what he found. . . (6) 2. Define unanimity in relation to conformity (2)

RSM • Complete the sheet in relation to research methods • Work in pairs if you need to

Social Influence What is it? Conformity: Asch’s research AO 3 Objectives: • To evaluate explanations of conformity

Starter In groups on an A 3 sheet… brainstorm strengths/weaknesses of Asch’s research. Points to think about: • Ethics • Research design • sample

Ethical Guidelines pg. 12 Crazy Cats Drink Whiskey & POP Confidentiality Consent Deception Withdrawal & Protection of Participants

Evaluation • Complete the evaluation using PEEL using page 19 of the textbook

Strength of the research P: Asch’s study has made an invaluable contribution to our understanding of explaining why people conform. E: For example, after the experiments, participants were asked why they had gone along with the rest of the group. In most cases, the students stated that while they knew the rest of the group was wrong, they did not want to risk facing ridicule. E: A few of the participants suggested that they actually believed the other members of the group were correct in their answers. L: Asch’s study therefore enables us to explain this though informational conformity and normative conformity, supporting that we conform to both be liked, or right.

Planning “Outline and evaluate one study of conformity” (12 marks) “Discuss research into conformity” (12)