PASSION POINTS NEWS CURRENT AFFAIRS THE NEWS CURRENT
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PASSION POINTS NEWS & CURRENT AFFAIRS
THE NEWS & CURRENT AFFAIRS SEGMENTATION Source: GB TGI 2015 NEWS FOLLOWERS 22. 9 m 44. 3% SUPER NEWS FOLLOWERS 6. 8 m 13. 1% MARKET SIZE % OF GB POP Base: All Adults 15+
CREATING THE GROUPS Magazines Very Interested in: -News & Current Affairs Newspapers Very Interested in: -News & Current Affairs Word of Mouth Have a large amount of knowledge about: -News & Current Affairs Source: GB TGI 2015 Internet Regularly visit sites on: -News & Current Affairs NEWS FOLLOWERS (AGREE WITH 2/6 STATEMENTS) Television Programme Types: -News & Current Affairs Radio Programme Types: -News & Current Affairs SUPER NEWS FOLLOWERS (AGREE WITH 4/6 STATEMENTS)
DEMOGRAPHIC PROFILE NEWS FOLLOWERS SUPER NEWS 53% MALE 61% MALE SOCIAL GRADE AGE GROUP 15 -24 25 -34 35 -44 45 -54 55 -64 65+ Source: GB TGI 2015 AB ABC 1 C 2 DE DE Super News Followers Base: All Adults 15+
MEDIA CONSUMPTION Newspapers 180 160 Radio Magazines 140 120 100 All Adults 80 News Followers 60 40 Super News Followers 20 0 Cinema MNQ 1: Heaviest 20% of each media Source: GB TGI 2015 Television Outdoor Media Online Base: All Adults 15+
TOP MAGAZINES – BY INDEX SUPER KEEN TRAVELLERS 1. The Week 187 1. Private Eye 2. Private Eye 180 2. Autocar 3. The Garden 174 4. Golf World 168 3. Viz 267 5. BBC History 165 4. Q 258 6. Big Issue 165 5. Golf World 254 7. New Scientist 165 6. The Week 246 8. Mojo 164 7. The Garden 246 9. BBC Focus 163 8. New Scientist 241 161 9. Todays Golfer 240 10. Livingetc 365 271 10. Country Life Source: GB TGI 2015 238 Base: All Adults 15+
ADVERTSING CATEGORIES INDEX NEWS FOLLOWERS 131 119 137 SUPER NEWS FOLLOWERS 158 136 178 HEAVY HOLIDAY & TRAVEL SPENDERS HEAVY TABLET COMPUTER SPENDERS HEAVY JEWELLERY SPENDERS Source: GB TGI 2015
