Partus Rocket Model By Johannes Partanen Jukka Hassinen

Partus Rocket Model By Johannes Partanen & Jukka Hassinen (author) December 2008

General Model Network level Application of Nonaka’s and Takeuchi’s Knowledge Creation Theory Community level Team level Socialization Interaction Externalization Crystallizing ideas Internalizing Combining Action and Creating a model testing of ideas or a theory Individual level Explicit knowledge Tacit knowledge Dialogue Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

From Dialogue to Action and From Explicit Knowledge to Tacit Knowledge Dialogue 1 2 4 3 Tacit 4 3 knowledge Learning by Doing Explicit knowledge Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

Interaction and conversations with others, brainstorming, intensive thinking, self-reflection Window 1 Talking, “throwing ideas”, “talking during breaks”, formal dialogue sessions Window 4 Testing ideas in practice, using plans to generate action Tacit knowledge Socialization Interaction Externalization Crystallizing ideas Internalizing Combining Action and Creating a model testing of ideas or a theory Learning by Doing Action, using plans, doing Explicit knowledge “Silent knowledge”, intuitive knowledge, practical knowledge, hard-to -describe -knowledge Dialogue Window 2 Crystallizing ideas, making lists of main points, finding leverage points Transferrable knowledge, analysis, plan, list, picture, model, book, knowledge base, manual Window 3 Making specific plans and prototypes, creating theories, finding interesting ideas and theories from books Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

Pitfalls Caused by Missing Parts of Process ● Without dialogue no new ideas are generated. ● Without learning by doing ideas are not tested in practice so no new knowledge on their effectiveness can be known. ● Without explicit knowledge there is no transfer of knowledge from the individual to the community or team. ● Without tacit knowledge there are no capabilities to do anything. ● Without outer rings (”levels”) knowledge is out of it’s context and is thus useless. Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

The Process of Creating Team Entrepreneurs Customer Relationship Process Brand Management Process Innovation Process Customer Potential Process of Creating Leading Thoughts Customer Process of Offerings Process of Marketing to Customers Knowledge Process Individual’s Learning Process Basic elements Company’s Learning Process Finance Process of Leadership Coaching Process Community’s Learning Process Team entrepreneur’s side Incubation Creating value to customer Preincubation Coach’s side Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

The Process of Individual Learning Intellectual Capital Entrepreneurship Portfolio Dialogue Training Diary Learning Contract Applying theory into practice Literature Explicit knowledge Tacit knowledge Ideas Essays Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

Network Co-creating with customers Training in a knowledge community Dialogue Ideas Birth-giving Birthgiving raport Practical training with customer Knowledge created in training sessions in systematized form Explicit knowledge Training sessions Tacit knowledge The Process of Learning from Your Community Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

The Process of Learning from Your Company Network Culture Life’s arena Community Company’s Learning Contract Working using one’s own teamcompany The Art of Understanding Business Explicit knowledge Tacit knowledge Dialogue Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

Customer potential Co-creation with customers Benchlearning Dialogue Visits to customers Motorola report Organizing customer visits Theory of Creating Customer Tribes Explicit knowledge Tacit knowledge The Process of Potential Customers Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

Shared Vision Life-long customer relationships Brand Dialogue Customer information (lead the process of customer information) Message (What is your main message? ) Marketing communication The newest marketing methods Explicit knowledge Tacit knowledge The Process of Marketing to Customers Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

The Process of Generating customer capital though ecogenesis Customer Relationships Life-long customer relationship Trust Stories stimulate imagination Learning contract with customer: What do we want to do together? Customer as cocreator (operating and experimenting together) Planning together with customer (reorganizing systems that produce value) Explicit knowledge Tacit knowledge Dialogue Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

The Process of Creating Guiding Thoughts Shared vision Shared mission Shared values Shared ideas and points of view New aspiration Working together Strategy and plans (using values) Explicit knowledge Tacit knowledge Dialogue Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

The Process of Leadership Shared vision Learning, living company Personal competency Cultural athmosphere (Management by Walking Around) Transfer of wisdom and experiences & creation of challenge Choose either individual leadership or team leadership (”Y” –model*) Documentation Explicit knowledge Tacit knowledge Dialogue Learning by Doing * = Y-model refers to Katzenbach & Smith’s two ways of leading a team. Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

The Process of Innovation Network Co-creation environment Team Company Experiences (encourage everyone to be creative) Thoughts (use IT to help you) Experimentation (organize activities) Concretization (reward people for being innovative) Explicit knowledge Tacit knowledge Dialogue Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

Network’s intellectual capital The flow of knowledge Understanding information Dialogue Environment for creating new knowledge Creating knowledge Applying knowledge into action Documenting knowledge Explicit knowledge Tacit knowledge The Process of Knowledge Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

The Process of Brand Management Brand envelope Guiding thoughts Brand code Social dimension Mental dimension Functional dimension Spiritual dimension Explicit knowledge Tacit knowledge Dialogue Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

Life-long customer relationship Learning relationship Communication Dialogue Creating a shared space (ba) with customer Design the offering with your customers Co-creation with the customer Value creation to customers Explicit knowledge Tacit knowledge The Process of Offerings Learning by Doing Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008

Literature ● Cunnigham: The Wisdom of Strategic Learning (learning contract) ● Gad: 4 -D Branding - Cracking the Corporate Code of the Network Economy (brand envelope) ● Katzenbach & Smith: The Discipline of Teams (Y-model) ● Nonaka & Takeuchi: The Knowledge Creating Company (knowledge creation theory) ● Normann: Normannin liiketoimintateesit (ecogenesis and co-creation) ● Senge: Dance of Change (learning processes) ● Senge: The Fifth Discipline (background) ● Waterman: What America Does Right (Motorola reports) Partus Rocket Model Dec 2008 © Johannes Partanen & Jukka Hassinen & Partus Oy 2008