PARTNERSHIPS OF GOVERNMENTAL AND NONGOVERNMENTAL ORGANIZATIONS ASSOCIATIONS IN

PARTNERSHIPS OF GOVERNMENTAL AND NON-GOVERNMENTAL ORGANIZATIONS (ASSOCIATIONS) IN THE SPHERE OF TOURISM: RUSSIAN AND FOREIGN EXPERIENCE Moscow, Russian Federation, 19 March, 2012 (President Hotel)

WHAT IS A PPP? Combining two powerful forces Public Sector Tourism Private Sector collective project that requires careful management. Most simply definition: “An arrangement for joint working between the public and private sectors”

WHY PARTNER The value chain of tourism industry Distribution Public sector Private Sector Transport Environment and public services Accommodation • Policy and legal framework • Resources ü territory ü infrastructures ü human capital ü technological capital ü financing conditions ü advanced services • Information and knowledge (demand) • Marketing • Products • Innovation and development • Formation Leisure

TOURISM PPP Public • Access to new sources of capital • Accelerated development of infrastructure assets • Risk sharing opportunities • Maintenance or improvement of service levels • Access to skills in planning, management and service delivery • Greater value from economic development opportunities Private • Access to new markets that they would be unable to develop on their own • Ability to improve skills levels and performance • Expansion of products or services beyond current capability • Enhancement of credibility through association • The opportunity to earn a return commensurate with the risks and merits of the venture

COMBINING FORCES Vision People resources Funds Goals PPP come together as experts combining, inter alia: Access Structure Intelligence Expertise For the sole purpose of achievement of a clearly defined, mutually desired end-goal

COMBINING FORCES SCOPE OF COOPERATION Strategic Planning Multiply positive effects Foster synergies Create value Improve management Integrate value chain Financial Efficiency For the sole purpose of achievement of a clearly defined, mutually desired end-goal

INTENSITY OF COOPERATION Cooperation Puntual Sisthematic Planning Information Financing Product Development Training Research Association Permanent Shared Risk Destination Manag. Mixed Company Consortium Infraestructures NTOs

AREAS OF COLLABORATIONS Destination Management Marketing organizations Regional planning authorities Community-based ventures Product Development Research Human Resources Joint management of protected areas

WHY PARTNER? • Improve roads, transport infrastructure and basic services • Provide impetus for intermodal transportation • Improve public health and sanitation • Improve safety and security Financing • Brand presence • Improve marketing efficiency • Joint marketing campaigns • Improve market coverage and reach • Provide participation at trade shows • Access new markets Infrastructure • Set services and quality standards • Provide training and education programs • Improve productivity and innovation Marketing • Provide research and measurement of methodologies • Implement Tourism Satellite Accounts • Enhance technological innovation and application Human Resources • Improvement • New products • Quality standards • Protect consumers • Create sustainable development • Develop attractions • Contribute to the economic wealth of the community • Enhance and preserve resources Research and Technology Products Partners will benefit from the alignment of resources and objectives • Obtain investment and founding • Leverage public investment • Obtain startup financing

CHECKLIST FOR SUCCESS Aligned Objectives Effective Communication Clear decision-making Source: http: //www. europarc. org/uploaded/documents/871. pdf Clear accountability Right skills in the right place Adaptive ways of working

TOURISM PPP Advantages • • Strategic Share visions and goals Share of information, risk and rewards New cooperative culture Is it possible PPP It is needed

CONCLUSION Seminar provides a great opportunity to: SHARE Partnerships LEARN DISCUSS making a destination attractive, competitive and well-managed

igarana@unwto. org www. unwto. org