Part 5 Managing Growth in the Small Business

Part 5 Managing Growth in the Small Business CHAPTER 18 Professional Management in the Entrepreneurial Firm Longenecker • Moore • Petty • Palich © 2008 Cengage Learning. All rights reserved. Power. Point Presentation by Charlie Cook The University of West Alabama

Looking AHEAD After you have read this chapter, you should be able to: 1. Discuss the entrepreneur’s leadership role. 2. Explain the distinctive features of small firm management. 3. Identify the managerial tasks of entrepreneurs. 4. Describe the problem of time pressure and suggest solutions. 5. Explain the various types of outside management assistance. © 2008 Cengage Learning. All rights reserved. 2

Entrepreneurial Leadership • What is Leadership? Ø Involves pointing the way: creating and communicating the entrepreneur’s vision of the firm Ø Varies in a business as it grows larger and more mature. • Leadership Qualities of Founders Ø A tolerance for ambiguity Ø A capacity for adaptation © 2008 Cengage Learning. All rights reserved. 3

Entrepreneurial Leadership (cont’d) • What Makes an Effective Leader? Ø One who is focused intently on attaining the firm’s business goals. Ø One who creates a significant personal relationship with employees based on loyalty and respect. Ø One who directly influences employees’ understanding of how the firm operates (e. g. , its ethics). Ø One who makes the firm attractive to new employees. © 2008 Cengage Learning. All rights reserved. 4

Entrepreneurial Leadership (cont’d) • Leadership Styles 1. Coercive leaders demand immediate compliance. 2. Authoritative leaders mobilize people toward a vision. 3. Affiliative leaders create emotional bonds. 4. Democratic leaders build consensus. 5. Pacesetting leaders set high standards and expect excellence. 6. Coaching leaders develop people. © 2008 Cengage Learning. All rights reserved. 5

Entrepreneurial Leadership (cont’d) • Leadership That Builds Enthusiasm Ø Empowerment v Giving employees authority to make decisions or take actions on their own Ø Work teams v Groups of self-managed employees with the freedom to function without close supervision Ø Benefits v Workers are more satisfied with their working environment. v Productivity and profitability are enhanced. © 2008 Cengage Learning. All rights reserved. 6

18 -1 Steps to a Positive Attitude 1. Recognize accomplishments at the end of each day. 2. At the close of business, take time to set goals for the next day. 3. Take care of yourself. 4. Spend time with friends who are upbeat. 5. Imagine your way to success. 6. Use thoughts of failure as a signal to turn your attention back to achievement. Source: Adapted from Romanus Wolter, “A Brand New Day, ” Entrepreneur, Vol. 33, No. 3 (March 2005), pp. 134– 135. © 2008 Cengage Learning. All rights reserved. 7

Distinctive Characteristics of Small Firm Management Professional-Level Management Founders as Managers Resource Constraints © 2008 Cengage Learning. All rights reserved. Management of Small Firms Managerial Weakness Firm Growth and Managerial Practices 8

18 -2 Organizational Stages of Small Business Growth © 2008 Cengage Learning. All rights reserved. 9

Stages in Firm Growth and Management Growth Stage Entrepreneur’s Workload Stage 1. One-Person Operation Doing all of the work. Making contact with customers. Stage 2. Player-Coach Continuing to do some of the basic work, although learning to hire and supervise. Stage 3. Intermediate Supervision Rising above hands-on management; working through intermediate managers. Stage 4. Formal Organization © 2008 Cengage Learning. All rights reserved. Using plans and budgets; following policies and procedures. 10

Managing Versus Doing STAGE 1 STAGE 2 STAGE 3 STAGE 4 One-Person Operation Player-Coach Intermediate Supervision Formal Organization Time spent managing © 2008 Cengage Learning. All rights reserved. Time spent doing 11

Managerial Tasks of Entrepreneurs Creating an Organizational Structure Planning Activities Entrepreneurial Management Leading and Delegating © 2008 Cengage Learning. All rights reserved. Controlling Operations 12

Planning Activities • The Benefits of Formal Planning Ø Improved productivity Ø Better focus on goal attainment Ø Increased credibility with stakeholders • Planning Time Ø “Tyranny of the urgent” Ø Planning requires discipline Ø Planning should not be postponed • Employee Participation Ø Employees are an excellent planning resource © 2008 Cengage Learning. All rights reserved. 13

Planning Activities: Types of Plans Type of Plan Purpose Long-range plan (strategic plan) A firm’s overall plan for the future Short-range plan A plan that governs a firm’s operations for one year or less Budget A document that expresses future plans in monetary terms Business policies Basic statements that provide guidance for managerial decision making Procedures Specific work methods to be followed in business activities Standard operating procedures An established method of conducting a business activity © 2008 Cengage Learning. All rights reserved. 14

Creating an Organizational Structure • The Unplanned Structure ØStructure evolves as the firm evolves. ØGrowth creates the need for structural change. • Chain of Command ØThe official, vertical channel of communication in an organization ØA channel for two-way communication • Span of Control ØThe number of subordinates supervised by one manager © 2008 Cengage Learning. All rights reserved. 15

Creating Organizational Structure (cont’d) • Line Organization ØA simple organization in which each person reports to one supervisor • Line and Staff Organization ØAn organizational structure that includes staff specialists who assist management ØLine activities v Activities contributing directly to the primary objectives of the firm ØStaff activities v Activities that support line activities © 2008 Cengage Learning. All rights reserved. 16

18 -3 Line-and-Staff Organization © 2008 Cengage Learning. All rights reserved. 17

Factors Determining Optimum Span of Control Few Subordinates Complex work Inexperienced workers Superior with limited ability More Subordinates Moderately difficult work Moderately experienced workers Superior with moderate ability Many Subordinates Simple work Very experienced workers Superior with much ability © 2008 Cengage Learning. All rights reserved. 18

Creating Organizational Structure (cont’d) • Understanding Informal Groups Ø Have something in common. Ø Have an informal leadership hierarchy. Ø Are beneficial if group goals are aligned with organizational goals. © 2008 Cengage Learning. All rights reserved. 19

Delegating Authority • Delegation of Authority ØGranting to a subordinate the right to act or make decisions • Benefits of delegation ØFrees up superior to perform more important tasks ØDevelops subordinate’s skills ØImproves two-way communications © 2008 Cengage Learning. All rights reserved. 20

Controlling Operations Planning and Goal Setting Establishing standards Measuring Performance Taking Corrective Action © 2008 Cengage Learning. All rights reserved. 21

18 -4 Stages of the Control Process © 2008 Cengage Learning. All rights reserved. 22

Communicating • Stimulating Two-Way Communication ØConduct periodic performance review sessions to get employee feedback. ØUse bulletin boards to keep employees informed. ØUse suggestion boxes to solicit employees’ ideas. ØHold staff meetings to discuss issues and problems. ØHold informal meetings with employees to socialize and talk. © 2008 Cengage Learning. All rights reserved. 23

Negotiating • Negotiation ØTwo-way communication used to resolve differences in needs, goals, or ideas. ØWin-lose negotiations v One party must win and the other party must lose. ØWin-win negotiations v Both parties find a solution that satisfies both parties’ basic interests. v End result of negotiations promotes long-term continuing relationships. © 2008 Cengage Learning. All rights reserved. 24

18 -5 Presentation Tips 1. Do your homework. 2. Know your material “spot on. ” 3. Be interactive. 4. Make vivid mental connections in the minds of listeners. 5. Emphasize relevance. 6. Be dynamic, but be yourself. 7. Use Power. Point with care. 8. Dress appropriately. 9. Avoid food and drink that make speaking difficult for you. 10. Practice, practice. Sources: Adapted from Naomi Rockler-Gladen, “Fear of Public Speaking, ” January 12, 2007, http: //collegeuniversity. suite 101. com/ article. cfm/fear_of_public_speaking, accessed March 15, 2007; “Presentation Tips for Public Speaking, ” A Research Guide for Students, http: //www. aresearchguide. com/3 tips. html, accessed March 15, 2007; and Kimberly L. Mc. Call, “All That Jazz, ” Entrepreneur, Vol. 34, No. 1 (March 2006), p. 36. © 2008 Cengage Learning. All rights reserved. 25

Personal Time Management • The Problem of Time Pressure Ø Many owner-managers work 60 -80 hours per week. Ø Effect of overwork is inefficient work performance. • Time Savers for Busy Managers Ø Effective use of time (time management) v Analyze how time is normally spent v Eliminate practices that waste time v Carefully plan available time v Use a daily planner to prioritize activities v Don’t avoid unpleasant or difficult tasks v Limit conference and meeting times © 2008 Cengage Learning. All rights reserved. 26

Outside Management Assistance • The Need for Outside Assistance Ø To supplement entrepreneur’s personal knowledge and experience. Ø To provide opportunities to share ideas with peers. Ø To reduce feelings of loneliness and working in isolation. Ø To have access to outsiders’ detached, objective viewpoints, insights and ideas. Ø To gain fresh knowledge of methods, approaches, and solutions beyond the experience of the entrepreneur. © 2008 Cengage Learning. All rights reserved. 27

Outside Management Assistance Business Incubators Student Consulting Teams Other Business and Professional Services Entrepreneurial Networks Management Consultants © 2008 Cengage Learning. All rights reserved. Source of Outside Management Assistance Service Corps of Retired Executives (SCORE) Small Business Development Centers (SBDCs) 28

18 -6 Services Provided by Business Incubators to New Firms © 2008 Cengage Learning. All rights reserved. 29

Key TERMS • • • empowerment work teams professional manager long-range plan (strategic plan) short-range plan budget chain of command line organization line-and-staff organization © 2008 Cengage Learning. All rights reserved. • • span of control delegation of authority negotiation Service Corps of Retired Executives (SCORE) • small business development centers (SBDCs) • networking 30