Part 2 The Design of Research IrwinMc GrawHill

Part 2 The Design of Research Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 2001

Chapter 6 Business Research Methods ä Donald Cooper ä Pamela Schindler Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 2001

Chapter 6 Design Strategies Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 2001

What is Research Design? Click to edit Master title style Slide 6 - 1 ä A plan for selecting the sources and types of information used to answer research questions ä A framework for specifying the relationships among the study variables ä A blueprint that outlines each procedure from the hypothesis to the analysis Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

Classifications Designs Click to edit Masteroftitle style Slide 6 - 2 Exploratory study is usually to develop hypotheses or questions for further research Formal study is to test the hypotheses or answer the research questions posed Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

Click to editof. Master title style Methods Data Collection Slide 6 - 3 Monitoring, which includes observational studies Interrogation/communication study Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

Power to Master Produce Effects Click to edit title style Slide 6 - 4 In an experiment, the researcher attempts to control and/or manipulate the variables in the study In an ex post facto design, the researcher has no control over the variables; they can only report what has happened Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

of thetitle Study Click. Purpose to edit Master style Slide 6 - 5 Descriptive tries to explain relationships among variables Causal study is how one variable produces changes in another Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

Time Dimension Click. The to edit Master title style Slide 6 - 6 Cross-sectional studies are carried out once and represent a snapshot of one point in time Longitudinal studies are repeated over an extended period Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

The Click to edit. Topical Master Scope title style Slide 6 - 7 Statistical studies attempt to capture a population’s characteristics by making inferences from a sample’s characteristics Case studies place more emphasis on a full contextual analysis of fewer events or conditions and their interrelations Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

Theto. Research Environment Click edit Master title style Slide 6 - 8 Field conditions Laboratory conditions Simulations Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

A to Subjects’ Perceptions Click edit Master title style Slide 6 - 9 ä Usefulness of a design may be reduced when people in the study perceive that research is being conducted ä Subjects’ perceptions influence the outcomes of the research Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

Why to doedit Exploratory Click Master title. Studies? style Slide 6 - 10 ä Exploration is particularly useful when researchers lack a clear idea of the problems Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

Datato. Collection Click edit Master. Techniques title style Slide 6 - 11 Qualitative techniques Secondary data Focus groups Two-stage design Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

Causation Click to edit Master title style Slide 6 - 12 ä The essential element of causation is äA “produces” B or äA “forces” B to occur Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

Click to edit Master title style Causal Study Relationships Slide 6 - 13 Symmetrical Reciprocal Asymmetrical Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

Click to edit Master title style Asymmetrical Relationships Slide 6 - 14 ä Stimulus-Response ä Property-Disposition ä Disposition-Behavior ä Property-Behavior Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001

Achieving the Ideal Click to edit Master title style Experimental Design Slide 6 - 15 Control Random Assignment Matching Randomization äManipulation and control of variables Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001