Part 2 Page 57Page 60 Consumerism and the

Part 2 Page. 57~Page. 60 Consumerism and the Human Brain Teacher : Alice Chan Student : B 9508027 Marcus B 9508029 Mike

Before you read Page. 57 Strategy Previewing the topic

Previewing the Topic Page. 57 1. Who are consumers? What do they do? Everyone demands on something They will make money to buy product or service. 2. What are some reasons that people choose one brand of a product instead of a similar brand of the same product? Price (discount), Advertisement, felling, etc.

Page. 57 3. How dose advertising influence people? Advertising uses knowledge of psychology, targets our dissatisfaction, and persuades us to buy their product. 4. Look at the photo, why might someone to buy an SUV after seeing this? want It makes me feel special because it is not common although it may not be useful probably.

Read Page. 58 Consumerism and the Human brain h p ra g a r a P A Vocabulary Consumerism: the buying and using of goods and service. Destroy: break something

Read Page. 58 Consumerism and the Human brain Paragraphs A Topic: Consumerism and psychology Main idea: Marketers use their knowledge of psychology to persuade us to consume more and more Topic? Main idea?

Read Page. 58 Consumerism and the Human brain h p ra g a r a P B Vocabulary Dentist: doctor who treats Illness of teeth. Hygiene: science or method of health. Offensive: uncomfortable. Outweigh: to be greater or more important than something.

Read Page. 58 Consumerism and the Human brain Paragraphs B Topic: Our “fear” Main idea: One way that advertisers persuade us to buy a product is by targeting our dissatisfaction with ourselves, our fear. Topic? Main idea?

Read Page. 58~59 Consumerism and the Human brain h p ra a P g a r Vocabulary Self-image: the C definitio of a person. Vehicle: car Commute: to travel regularly by bus, train, car, etc. Gridlock: serious traffic jam.

Read Page. 58~59 Consumerism and the Human brain Paragraphs C Topic: Good self-image Main idea: Advertisers takes advantage of our need for a good self -image. Many products, however, are not necessarily useful to us. Topic? Main idea?

Paragraphs C is it worth it to have an SUV in the city?

Read Page. 59~60 Consumerism and the Human brain h p ra a P g a r Vocabulary Identical: similar in every detail Treatment: a way of dealing with or D discussing a subject Scent: the pleasant smell that sth has Floral: made of flowers

Read Page. 59~60 Consumerism and the Human brain Paragraphs D Topic: smell actually influences our Opinion of a product Main idea: people preferred the sneakers in the room with the floral smell Topic? Main idea?

Paragraph D Why is this person choosing one sneaker instead of another?

Read Page. 60 Consumerism and the Human brain a P g a r h p ra E Vocabulary self-fulfilling: expect sth by self Prophecies: the power of being able to say what will happen in the future Persuade: to make sb do sth by Giving them good reasons for doing it Establish: to start or create

Read Page. 60 Consumerism and the Human brain Paragraphs E Topic: self-fulfilling prophecies Main idea: a successful advertisement persuades consumers that a product works well. Topic? Main idea?

Read Page. 60 Consumerism and the Human brain h p ra g a r a F P Vocabulary reasonable: fair, practical and sensible Irrational: not based on, or not using Desire: a strong wish to have or do something

Read Page. 60 Consumerism and the Human brain Paragraphs F Topic: we are reasonable Main idea: that with their increasing knowledge of what goes on in the human brain, marketers might have more power over us than we realize Topic? Main idea?

End Thanks