Part 1 Introduction to Business Research IrwinMc GrawHill
Part 1 Introduction to Business Research Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 2001
Chapter 1 Business Research Methods ä Donald Cooper ä Pamela Schindler Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 2001
Chapter 1 Research in Business Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 2001
Click. Why to edit Master title style Study Research? Slide 1 - 1 ä Research provides you with the knowledge and skills needed for the fast-paced decision -making environment Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001
Why Managers need Better Click to edit Master title style Information Slide 1 - 2 ä Global and domestic competition is more vigorous Organizations are increasingly practicing data mining and data warehousing Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001
Click to editof Master title style The Value Acquiring Skills Slide 1 - 3 ä To gather more information before selecting a course of action ä To do a high-level research study ä To understand research design ä To evaluate and resolve a current management dilemma ä To establish a career as a research specialist Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001
Types of Studies Used to do Click to edit Master title style Research Slide 1 - 4 Reporting Descriptive Explanatory Predictive Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001
Click to edit. Styles Masteroftitle style Different Research Slide 1 - 5 Applied Research Pure Research/Basic Research Business Research Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001
Click to edit Master. Research? title style What is Good Slide 1 - 6 ä Following the standards of the scientific method äPurpose clearly defined äResearch process detailed äResearch design thoroughly planned äHigh ethical standards applied äLimitations frankly revealed Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001
Click to edit Master. Research? title style What is Good Slide 1 - 7 ä Following the standards of the scientific method (cont. ) äAdequate analysis for decision-maker’s needs äFindings presented unambiguously äConclusions justified äResearcher’s experience reflected Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001
The Manager-Researcher Click to edit Master title style Relationship Slide 1 - 8 ä Manager’s obligations ä Specify problems ä Provide adequate background information ä Access to company information gatekeepers ä Researcher’s obligations ä Develop a creative research design ä Provide answers to important business questions Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001
Click to edit Master title. Conflicts style Manager-Researcher Slide 1 - 9 ä Management’s limited exposure to research ä Manager sees researcher as threat to personal status ä Researcher has to consider corporate culture and political situations ä Researcher’s isolation from managers Irwin/Mc. Graw-Hill ÓThe Mc. Graw-Hill Companies, Inc. , 2001
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