Parent Club Membership Survey Results July 2007 Survey

Parent Club Membership -Survey Results. July 2007

Survey Purpose n Gain better picture of Parent Clubs n Gather input on membership regarding views and trends n Determine n Ascertain use recruitment actions the AKC tools Parent Clubs n Determine additional tools/resources AKC can develop and offer Parent Club Membership Survey Results 2

Survey Methodology n Sent email with survey link and explanation to Parent Club officers and delegates n Asked each club to submit one response Parent Club Membership Survey Results 3

Survey Methodology n Timing Survey launched 4/05/07 Survey closed 5/01/07 n 87% Response Rate Parent Club Membership Survey Results 4

Survey Results 1. Club Demographics 2. Membership 3. AKC Tools Parent Club Membership Survey Results 5

Club Demographics What office/position do you hold in your club? 76% were Presidents and Secretaries Parent Club Membership Survey Results 6

Club Demographics How long has your club been in existence? Majority of clubs 20 -75 years old Parent Club Membership Survey Results 7

Club Demographics How many committees does your club have? Half of clubs offer 10 -20 committees Parent Club Membership Survey Results 8

Membership: Offerings What benefits does your club offer its members? Parent Club Membership Survey Results 9

Membership: Applying What requirements for membership does your club have? Majority of clubs require sponsorship and signed Code of Ethics Parent Club Membership Survey Results 10

Membership: Applying What barriers do you feel exist for potential members? n 56% indicate no membership barriers n Biggest barriers: Sponsorship (31%) Specified time in breed (7%) n Clubs wanting to increase membership more likely to identify barriers Parent Club Membership Survey Results 11

Membership: Age Has the average of members changed over the past ten years? 63% experienced increase in the average Parent Club Membership Survey Results 12

Membership: Age What is the average of your current members? Average of members most likely to be 35 -50 Parent Club Membership Survey Results 13

Membership: Age If you think your members are getting older, you’re right! n US birth rates 2. 1 children per female n Median age 36. 4 in 2006 and rising n % over age 44 will continue to grow n World’s fastest growing age group 80+ n Average at death 77 Parent Club Membership Survey Results 14

Membership: Experience A typical member’s years of experience in the breed has: 2/3 indicate increase or no change in member experience Parent Club Membership Survey Results 15

Membership: Experience My club is satisfied with the experience and expertise of our members. 70% satisfied with the expertise of club members Parent Club Membership Survey Results 16

Membership: Experience My club is confident that many of our club members could: Confidence in members is high Parent Club Membership Survey Results 17

Membership: Dues What are the standard annual dues for an individual member? Most clubs (85%) charge between $20 -$45 Parent Club Membership Survey Results 18

Membership: Types What types (or levels) of membership does your club offer? Many clubs offer multiple types of membership Parent Club Membership Survey Results 19

Membership: Types How many members are in your club? • Few clubs have fewer than 100 or more than 2000 members • More than half of clubs have 100 -500 members Parent Club Membership Survey Results 20

Membership: Levels In the last 10 years, the total number of club members has: Almost 75% experienced increases in or maintained the same membership levels Parent Club Membership Survey Results 21

Membership: Levels Regarding number of members, what is your club’s goal? • Larger clubs more likely to want to maintain membership levels • Smaller clubs more likely to want to increase membership Parent Club Membership Survey Results 22

Membership: Levels By club membership goal, what has been the membership trend? n Of the 62% wanting to increase membership, 47% had increases n Of the 37% wanting to maintain membership, 25% stayed the same n Of the 1% wanting to decrease membership, 100% had increases Parent Club Membership Survey Results 23

Membership: Levels What is the average number of new members approved annually? n 79% approve more than 10 new members n 32% approve more than 35 new members n Number of members approved proportional to club size Parent Club Membership Survey Results 24

Membership: Levels On average, how many members annually do not renew membership? Almost 40% of clubs lose more than 20 members per year Parent Club Membership Survey Results 25

Membership: Levels Rate how influential these factors are on membership. In order of most to least influential: § Breed popularity § National media coverage of AKC events § Breed in media, TV, or film § Experience requirements § Trainer and veterinarian influence § Media coverage of club § Membership restrictions Parent Club Membership Survey Results 26

Membership: Levels Rate any steps that your club has taken to increase membership. In order of most to least utilized: § Soliciting at shows § Including club flier with AKC registration mailing § Using AKC New Titles of Record Report § Utilizing local media resources § Using AKC Stud Book report Parent Club Membership Survey Results 27

Membership: Levels Summary of effective actions taken to increase membership: n Having forms available on an updated website n Recommending membership to and sponsoring puppy families n Notifying all “potential lapsing” members to renew n Having a top 10 search engine breed n Advertising regularly with Dog Fancy and Dog World Parent Club Membership Survey Results 28

Tools: New Titles of Record Does your club use the New Titles of Record Report? • 64% of clubs use the report • 33% of clubs do not use the report; of those, over half were not aware that it was available Parent Club Membership Survey Results 29

Tools: New Titles of Record Of those using the report, which describe your club’s use of the report? Most clubs use it for statistics Parent Club Membership Survey Results 30

Tools: New Titles of Record Of the 13% soliciting with the report, how many joined in the last year as a result? Most clubs solicited fewer than 10 members using the report Parent Club Membership Survey Results 31

Tools: New Titles of Record n This report lists all titles earned by a breed in a given month n AKC emails the report free to a Parent Club designated recipient monthly n The online subscription form is available at www. akc. org/new_titles_of_record. cfm n Report contains: Title, breed, dog name, sex, registration number, DOB, date titled, color, stud book date, sire information, dam information, owner name and address, and breeder name Parent Club Membership Survey Results 32

Tools: New Titles of Record Sample of New Titles of Record Report (not all fields shown below) Sex Reg Number Champion Dachshunds (Smooth) Hound Group CH Cheyenne Prairie D HP 2001238 6 Champion Dachshunds (Smooth) Hound Group CH Arctic Boom a Zoom D HP 1119863 2 Champion Dachshunds (Smooth) Hound Group CH Kissing My Brass"" B HP 1338786 5 21 -Dec-04 11 -Mar-07 Rd Dog Title Breed Group Dog Name DOB 1 -Dec-05 Date Titled Color 9 -Mar-07 Blk & Tn 22 -Jun-04 17 -Mar-07 Rd Champion Dachshunds (Smooth) Hound Group CH Glenn's I Wannabe A Rock Star D HP 1667892 3 17 -Jul-05 Champion Dachshunds (Smooth) Hound Group CH Madison's Dazzle and Razzle HP 0575855 6 22 -Oct-02 21 -Mar-07 Rd Parent Club Membership Survey Results B 3 -Mar-07 Blk & Tn 33

Tools: Stud Book Does your club use the Stud Book? Half use the Stud Book (not necessarily for membership purposes) Parent Club Membership Survey Results 34

Tools: Stud Book n Stud Book documents the first time any AKCregistered dog (male or female) is used to breed n Report contains information on dog, owner/breeder, dam, and sire n Contact Gina Lash, Asst. Vice President/Asst. Executive Secretary at gml@akc. org to obtain it One or two members of each Parent Club can receive it after signing an agreement Parent Club Membership Survey Results 35

Tools: Stud Book Sample of Stud Book in pdf format Parent Club Membership Survey Results 36

Tools: Stud Book Sample of Stud Book text file converted to Microsoft Excel format (not all fields shown below) DOG NAME DOG SEX DOG NUMBER WHELP DOG OWNER/ DATE COLOR BREEDER SIRE NAME ADDY‘S STORM CLOUD B WZ 00553590 08 -09 -03 BLK & RST C. PLUNKETT ADDISON SHULTZ ROYAL PISTOL BULLS DAY AT THE FIELD D WS 05427511 08 -30 -03 BLK & TN JAZZY MUSIC AND DANCER B WS 05535941 08 -11 -03 BLK & RST J. KELLY MONTE PITTS MONTANAS CLEAR BLUE SKYE B WS 09608837 07 -20 -04 L. PITT/ BLK & RST A. JUSTICE BRUTUS VON SAMSON DAILY CH AMERICAN HERO D WP 92010249 09 -09 -00 BLK & RST Parent Club Membership Survey Results L. HEIN & W. HOLLIS J. BOYD & G. BOYD NOSFERATU'S STORM CH MARIENBURG'S GAUCHO PRIETO 37

Conclusions n Decreases in membership experienced by 26% of clubs n Clubs view member abilities in positive light: Member experience same or increased (66%) Confidence high in members to serve/fill roles n Aging of members in line with aging of general population Parent Club Membership Survey Results 38

Thank you!