Paraphrase Mr Professors Words into your own words

PERSUASIVE Text Writing or speeches that attempts to convince or sway the reader or

BIAS • an attitude that favors one way of feeling over another • favoring

• http: //www. youtube. com/watch? v=KKZO 0 f. Ml. IIE Faulty Reasoning Misleading

PROPAGANDA • A persuasive technique using ideas or information designed to spread influence and

http: //www. youtube. com/watch? v=PW 3 Na 35 i. Dm. Y BANDWAGON Appeal •

TESTIMONIAL A persuasive technique used in propaganda a lot, in which the words of

MEDIA Communication by which ads are broadcast or displayed, such as television, magazines, direct

ADVERTISEMENT Words or pictures that try to get your attention to persuade you to

http: //www. youtube. com/watch? v=yxfl. XSf. Oalk EDITORIAL An article giving opinions or perspectives.

OPINION: A belief that may or may not be true. FACT: Information that can

CONTEXT CLUES Words in a sentence that help you figure out the meaning of

In Support Of Popular Advantage Best Superb Confident Truly Trustworthy Worthwhile Interesting Magnificent Strongly

Figurative Language used in advertising.

Hyperbole • http: //www. youtube. com/watch? v=Jf. BMlvdz. Eo 0 Exaggeration or to represent

• http: //www. youtube. com/watch? v=a. ZHKs. TN 2 lc 4 • http:

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Paraphrase “Mr. Professor’s” Words into your own words! Persuasion Notes http: //www. youtube. com/watch? v=ja. GJN x. Cx. B-s

PERSUASIVE Text Writing or speeches that attempts to convince or sway the reader or listener to adopt a particular opinion or course of action.

BIAS • an attitude that favors one way of feeling over another • favoring a particular person above others

• http: //www. youtube. com/watch? v=KKZO 0 f. Ml. IIE Faulty Reasoning Misleading ideas that take the place of facts or unrelated/unconnected details used to support the product. Ø For example for shampoo: "If you don't use our hair products, your hair will thin, you'll lose your hair, and nobody will want to be your friend. " v Doesn't support the conclusion, by saying that by not using the shampoo, nobody will like you.

PROPAGANDA • A persuasive technique using ideas or information designed to spread influence and opinions. • Plays on peoples’ emotions and is not always true.

http: //www. youtube. com/watch? v=PW 3 Na 35 i. Dm. Y BANDWAGON Appeal • A persuasive technique used in propaganda a lot, that encourages people to act because the majority is doing it. • A popular trend that attracts growing support.

TESTIMONIAL A persuasive technique used in propaganda a lot, in which the words of an expert or famous person are used to sway you: • to think a certain way, or • to do or buy something

MEDIA Communication by which ads are broadcast or displayed, such as television, magazines, direct mail, internet, and radio.

ADVERTISEMENT Words or pictures that try to get your attention to persuade you to buy their product

http: //www. youtube. com/watch? v=yxfl. XSf. Oalk EDITORIAL An article giving opinions or perspectives.

OPINION: A belief that may or may not be true. FACT: Information that can be proven to be true.

CONTEXT CLUES Words in a sentence that help you figure out the meaning of a word

In Support Of Popular Advantage Best Superb Confident Truly Trustworthy Worthwhile Interesting Magnificent Strongly Recommend Against Offend Ordeal Outrageous Confusing Cruel Disadvantages Displeased Dreadful Harmful Harsh Inferior Shameful Shocking

Figurative Language used in advertising.

Hyperbole • http: //www. youtube. com/watch? v=Jf. BMlvdz. Eo 0 Exaggeration or to represent as greater than is actually the case. • Dodge: Ram Tough

• http: //www. youtube. com/watch? v=a. ZHKs. TN 2 lc 4 • http: //www. youtube. com/watch? v=mi. C 1 VZ 9 UVCQ • http: //www. youtube. com/watch? v=c. YOX 5 e. Yc. Viw Personification When inanimate or inhuman object is given human qualities or abilities.