PARAFFIN Templates TEMPLATE Contents TEMPLATE PAGE 1 Workshop

PARAFFIN Templates

TEMPLATE Contents TEMPLATE PAGE 1 Workshop Plan 3 2 Accountability 4 3 Ideas Measure 6 4 Storyboard 9 5 Four Futures 11 6 Headline 13 7 Ideas Stretcher 15 8 Essence and Execution 17 9 Keep or Grow 19 10 Language Mind Map 21 11 Mini Case Study 23 12 Newspaper (A 4 Portrait) n/a 13 Rule Breaker 25 14 Planet Of… 27 15 Past, Present, Future 29 16 Identifying Initiatives (also in A 4 Portrait) 31 Copyright © 2020 Paraffin. ltd

TEMPLATE Workshop Plan INTRODUCTION AND OBJECTIVES DIRECTION A WORKSHOP TOOL 1 IDEAS ROUND 1 DIRECTION B WORKSHOP TOOL 2 IDEAS ROUND 2 DIRECTION C WORKSHOP TOOL 3 IDEAS ROUND 3 PRIORITISE AND NEXT STEPS Copyright © 2020 Paraffin. ltd

TEMPLATE Accountability INSTRUCTIONS TO USE 1. Identify the initiatives and send small teams away to complete an accountability template which outlines who and when by the commitments are for. 2. Develop your own accountability templates, using language that your team will be familiar with. Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Accountability Title Description of this project Key elements Opportunities Challenges Other details Action to be taken in the next week to kick start this initiative Who will action Action to be taken in the next month to kick start this initiative Who will action Action to be taken by Who will action Other Copyright © 2020 Paraffin. ltd Date Names in group

TEMPLATE Ideas Measure INSTRUCTIONS TO USE 1. Plot the ideas down the left hand column of the template. 2. Along the top row write the criteria which the ideas will be measured on, for example ‘meets consumer needs’. 3. Ask participants to work on each idea in turn, horizontally, using a tick, dash, line or question mark, before moving on to the next idea. 4. Once all the ideas are complete, the team have created a visual map of the strengths of each idea and where each idea needs to be improved on. 5. You can then send away different teams each to work on improving the weaknesses of each idea. Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Ideas Measure IDEAS Copyright © 2020 Paraffin. ltd Does it fit the brand? Does it have consumer need? Does it give us a competitive advantage? Is it easy to make?

TEMPLATE Ideas Measure THEME IDEAS ELEMENT Copyright © 2020 Paraffin. ltd

TEMPLATE Storyboard INSTRUCTIONS TO USE 1. Split teams into small groups and ask them to break down the message they are trying to get across into six parts of a story. 2. When teams work through their story and plot it within a storyboard structure, it makes them much more conscious of the importance of order and flow in how they tell that story. 3. Once the team have an idea of the kind of story they would like to tell, ask them to imagine the story as a 30 second advert, or a six box cartoon, or a quick film trailer. Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Storyboard SCENE 1 SCENE 2 SCENE 3 SCENE 4 SCENE 5 SCENE 6 Copyright © 2020 Paraffin. ltd

TEMPLATE Four Futures INSTRUCTIONS TO USE 1. Ask each of the participants to write an answer for each question on a post it note and stick it in the relevant box. 2. Split the group into four groups and assign each group one of the questions. Each group should pick the best three to five responses to their question from the post it notes. 3. Have the group present their chosen responses to the rest of the workshop. 4. After they’ve presented, have each team create some ideas for how they can achieve their chosen future vision Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Four Futures In five years’ time, when this project is hugely successful, what will the president of the company say at the Christmas party about this working team? In five years’ time, when this project is amazingly successful, what will you tell your family or friends about your role in this project? When this project is incredibly successful, what will you overhear people saying to each other about your company in the supermarket? What will you hear your competitors saying about you in five years’ time when this project is wildly successful? Copyright © 2020 Paraffin. ltd TEMPLATE

TEMPLATE Future Headline INSTRUCTIONS TO USE 1. Split the workshop into groups, and ask each group to imagine an incredible future 2. for the business, five years down the line, in which the company has changed people’s lives. 3. Ask each team to fill out the newspaper template with a headline, article and picture, as if their brilliant work has made front page news. 4. Have each group present their newspaper to the rest of the workshop, who should make notes on any interesting ideas. 5. Have the teams use their headlines as a springboard for deciding their purpose statement. Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Future Headline HEADLINE MAIN STORY IN RELATED NEWS PHOTO OTHER DETAILS Copyright © 2020 Paraffin. ltd

TEMPLATE Ideas Stretcher 1. Write down an initial idea in each of the boxes in column A. For a full explanation on how and in what situation to use this template please consult The Workshop Book: 2. Think of the most extreme version of each idea and write it in column B, regardless of whether it’s possible (watch out B is not in the column next to A). The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here INSTRUCTIONS TO USE 3. Scale back the extreme version of each idea, into something more possible, albeit still challenging, and write this in column C. 4. Take the ideas in column C, and turn them into something achievable but still ambitious. Write these in column D. 5. Use any of the columns as jumping off points to think about new ideas. Copyright © 2020 Paraffin. ltd

TEMPLATE Ideas Stretcher A D C B IDEA AMBITIOUS INNOVATIVE EXTREME Initial Idea Take the Innovative Idea and make it something feasible in the next few years Take the extreme version and tone it down into something more possible Write the most completely impossible version of the idea if taken to extremes (Write these here) Copyright © 2020 Paraffin. ltd

TEMPLATE Essence and Execution INSTRUCTIONS TO USE 1. Write down the fundamental essence of your idea in the middle circle, without worrying about details or how the idea would be carried out. 2. List 5 possible methods for implementing your idea in the execution circles. 3. Decide which executions of the idea are realistically achievable Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Essence and Execution 1 Execution 5 Execution 2 Essence Execution 4 Copyright © 2020 Paraffin. ltd Execution 3

TEMPLATE Keep or Grow INSTRUCTIONS TO USE 1. For each idea ask participants to discuss what aspects of the idea are essential and write as many thoughts as possible up on post it notes, these are an ideas ‘keeps’. 2. Then ask participants to discuss what aspects of an idea could be developed and write these up on different coloured post it notes, these are an ideas ‘grows’. 3. Split the room into groups and ask each group to take one idea with all of its ‘keeps’ and ‘grows’ back to their table. 4. Ask each group to theme the post it notes according to the categories provided in the template. 5. The teams can then begin to work on improving the ideas. Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Keep or Grow 'The best thing about this idea is. . . ' 'The strongest bit of this idea is. . . ' 'The thing that must not be lost about this idea is. . . ' KEEP 'The essence of this idea is…' 'If I were asked to improve this idea I would. . . ' 'If I were to change one thing about this idea I would. . . ' 'To take this idea to the next level I would. . . ' 'The main benefit of this idea is…' GROW 'If there was one thing missing from this idea, I think it would be. . . ' Copyright © 2020 Paraffin. ltd 'If I were to add to this idea I would. . . '

TEMPLATE Language Mind Map 1. Split the group into teams. Give each team four names to work with, and write these in the middle of the circles. For a full explanation on how and in what situation to use this template please consult The Workshop Book: 2. Ask the group to write down any words they associate with each name branching off from the circles. The aim is to get down to as many thoughts as possible. The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here INSTRUCTIONS TO USE 3. Once the groups have finished the first two steps, pick the best words that have been produced. Repeat the task, finding associations with these. 4. The template should now be filled with words, from which each team can generate new name ideas. Copyright © 2020 Paraffin. ltd

TEMPLATE Language Mind Map fadsfa Copyright © 2020 Paraffin. ltd

TEMPLATE Mini Case Study INSTRUCTIONS TO USE 1. Pick a few brands or products you want to use as case studies ahead of time and put a visual representation of each one in the relevant box on the template. 2. Split the workshop into groups and give each group a copy of the template containing a unique case study. 3. Get each group to come up with 10 reasons why their case study is successful. 4. Ask each group to use these reasons as jumping off points for new ideas, related to the topic of the workshop. Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Mini Case Study Insert brand case study visual here Write out the 10 things that make this brand successful 01 02 03 04 05 06 07 08 09 10 Copyright © 2020 Paraffin. ltd

TEMPLATE Rule Breaker INSTRUCTIONS TO USE 1. With the objective of the workshop in mind, ask the group to call out 10 or more rules that are usually followed (e. g. always be polite to customers). Write these down in column A of the template. 2. Then ask the group to call out the most extreme opposite of each rule (e. g. always be rude to customers) and write these down in column B. 3. Split the workshop into smaller groups and ask each group to discuss one of the broken rules, and how it can be used as a jumping off point to develop new ideas (e. g. by keeping our interactions with customers brief, we can more quickly process their queries). Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Rule Breaker A B Write the rules of the product or category (Do this side first) Then write here the complete opposite of this rule, making these extreme opposites 01 01 02 02 03 03 04 04 05 05 06 06 07 07 08 08 09 09 10 10 Copyright © 2020 Paraffin. ltd

TEMPLATE Planet Of… INSTRUCTIONS TO USE 1. Split the workshop into groups and ask each group to think about what their perfect planet might look like (for example the perfect planet for a bookshop might be full of trees with novels hanging off their branches and big comfy armchairs). 2. Have each group draw their perfect planet on the template provided. 3. Ask each group to deliver a presentation on their planet, and talk through its key features. The rest of the workshop should note down the language and descriptions used as each group describes their perfect planet. Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Planet of. . . Copyright © 2020 Paraffin. ltd

TEMPLATE Past, Present, Future INSTRUCTIONS TO USE 1. In small groups, ask the teams to write down in column 1 the five main ways of working that we now agree belong in the past. 2. Once those are defined, ask the team to look optimistically into the future with some ambitious changes to each element of the past. 3. Then ask teams to fill in the present, as a bridge between the past and the future, answering the question: ‘What will we do today to make the future happen? ’ This column becomes the ideas to inspire new ways of working immediately. Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Past, Present, Future A: Past Copyright © 2020 Paraffin. ltd B: Present C: Future

TEMPLATE Identifying Initiatives INSTRUCTIONS TO USE 1. Remind the team of the workshop’s objectives. 2. Ask everyone in the team to individually read through all the ideas generated in the workshop, and make some notes about which ones they think should be taken forward. 3. Ask them to individually write up their favourite initiative/s using the template, giving each one a name, a brief description and noting down any other comments. 4. When everyone is ready, ask the group to share their chosen initiative/s with each other, and group similar ones together, as you go. 5. Once everyone has shared their individual thoughts, decide as a group which initiatives to focus on going forward. Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Identifying Initiatives: A simple way to agree on end goals Name: A couple of sentences describing why it is important and what it will achieve Brief Description: Other comments: A couple of sentences describing why it is important and what it will achieve Other ideas, thoughts, builds or challenges to keep in mind IMPACT Copyright © 2020 Paraffin. ltd

TEMPLATE Newspaper Template INSTRUCTIONS TO USE 1. Split the room into groups. Give each group a copy of the newspaper template, and an actual newspaper (try to vary the selection of papers so that some groups will have tabloids, some will have broadsheets etc. ) 2. Ask each group to think of the project or idea you’re working on as a news story, in the style of the newspaper they’ve been given. Ask them to write a headline and a brief article, as well as drawing a picture to accompany it. 3. Ask each group to present their newspaper, reading out the headline and main story and talking through their picture. 4. Once the presentations have finished, ask each group to think about how the newspaper template can inspire new ways of telling their brand’s story. Copyright © 2020 Paraffin. ltd For a full explanation on how and in what situation to use this template please consult The Workshop Book: The Workshop Book By Pamela Hamilton Now available for pre order on Amazon Click Here

TEMPLATE Future Headline HEADLINE MAIN STORY PHOTO IN OTHER RELATED NEWS Copyright © 2020 Paraffin. ltd