PANTHEON Marketing Activities Turning data into profit Type

PANTHEON Marketing Activities

Turning data into profit Type of users PA users Sales channel Dirsa Micro - Evangelisti Brand Perception program adapted companies that employ the services of accounting firms (hosting); wide range of support and training services; on-time updates for changed legal requirements Non PA users Partners, Dirsa micro - Evangelisti reliable and reputable program, often recommended by users; focus on accounting PA Basic Dirsa Micro affordable and reliable program; numerous support services PA - proffessional Partners, DIRSA Solutions MORG DIRSA Solutions LORG Partners, DIRSA Solutions feature-rich and reliable program; supports international operations; updates for changed legal requirements; extensive partner network PA Basic (+host) DIRSA Micro quick start; upgrade or downgrade editions as needed; training services PA Basic or Pro (+host) DIRSA Micro quick start; upgrade or downgrade editions as needed; training services Non users Start-up Replacement ACC www. datalab. eu

Turning data into profit September 2011 PANTHEON Basic push • Radio ad • Print ads • Web banners • e-mailings • Google Ads PANTHEON Basic Radio ads ü print ads ü web ads ü e-mailings ü hard copy calls 2629 leads 189 sales done 5 sales done - host 25 www. datalab. eu

Turning data into profit October 2011 PANTHEON SE campaign • Partner co-op (Jamada) • Special price for PA SE 699 € • Print ads (Finance – front page) • web banners • Google Ads PANTHEON Basic • Radio ad SE special action Radio ads print ads web ads e-mailings sales done - host ü ü ü 71 www. datalab. eu

Turning data into profit November 2011 1/3 off • Radio ad • Print ads • Google Ads • Partner co-op • e-mailings 1/3 off Radio ads print ads web ads e-mailings hard copy sales done - host ü ü ü 43 24 www. datalab. eu

Turning data into profit December 2011 Funding in 48 months • Print ads • Google ads • Web ads Birokrat – competitor • hardcopy mailings and follow up call • Special action if they change their program Funding in 48 months Radio ads print ads web ads e-mailings ü ü www. datalab. eu

Turning data into profit January 2012 Brand positioning • Web Datalab. si • Google ads • Print ads: Finance 3 x • Banner: Finance Online Panorama (3 x) • E-mailings companies 20+ • Radio ads (3 x) - 28. 1. – 15. 2. ; Radio 1 • Partner co-op Brand positoning Radio ads print ads web ads e-mailings sales done - host ü ü 24 77 www. datalab. eu

Turning data into profit February 2012 All inclusive Pantheon 20 % discount + service desk package • leaflets, • e-mailings, • Web All inclusive Radio ads print ads web ads e-mailings hard copy sales done - host ü ü 9 24 www. datalab. eu

Turning data into profit March 2012 Business Inteligence • Special offer for ZEUS counsulting • 50% discount for upsell SE to ME www. datalab. eu

Turning data into profit Mini projects • Business events where we place our brochures and roll up stand (Dnevi podjetništva, GZS – Pecha. Kucha, Združenje Managerjev, Minimum IT, Programerski maraton…) • Accounting events (Teden računovodij, Kongres računovodskih servisov) • web banners on accounting web sites – compensation with their banners on our User. Site • Fini oglasi – posters for Pantheon Basic in 100 bars and restaurants • Google ads optimisation • Faculty of Economics – interview in Alumni magazin • e- Pantheon news, printed Pantheon news for SI users • additional offer – DMS, scaners, printers • Farm Accounting – Ce. Bit, web page, brochures • User. Site – media buying • PR – portal for Accountants (Dashofer), Data (monthly news), In. Store (business inteligence – also for SR, BA and HR) • Mobile travel management • Hosting – days for PANTHEON (if you decide for PA on specific day, you get 1 month for free) • Count down for 25. 000 user, 10. 000 user in SI – free licences for lucky buyers • Hosting promo movie • PANTHEON + computer (Anni) • Kolektiva • … www. datalab. eu