Panasonic Communications Solutions Group Why Panasonic Panasonic A

Panasonic Communications Solutions Group Why Panasonic?

Panasonic – A Household Name § The 47 th largest company in the world § We spend $5 billion annually on research and development § We design, build and sell over 14, 000 products worldwide 2

Panasonic – A Commitment to R & D The World Intellectual Property Organization, which tracks the number of patent applications filed around the world, reported that Panasonic ranked Number 1, as the world’s top filer for patent applications in 2007. 3

Panasonic Small Business Telephone Systems Market Share – North America Panasonic Is #1 26. 7% ● The Market Leader in Small Business Telephone Systems (2 -40 extensions) for North America Ø ● 11. 9% 11. 2% 10. 6% 9. 8% 8. 5% #1 Choice of Integrators Eight Years in a Row Ø ● #1 market share in 2009 - 2011 (1) Custom Electronics Industry’s Top 100 Integrators Rank Panasonic Business Phone Systems Well Ahead of Competing Brands at 66% of respondents (2) “Panasonic was a dominant force in the North America small PBX market handily leveraging the company's favorable brand recognition on electronic products” according to Eastern Management Group (3) 4 (1) T 3 i Group (sum of key/hybrid, PBX and converged business telephone systems) (2) CEPro Magazine’s CEPro 100 Brand Analysis, published June 2011 by EH Publishing (3) “ 2010 PBX Sales in North America Grew 16 Percent”, by Eastern Management Group, published by nojitter. com

Panasonic Small Business Telephone Systems Market Share – Global 1 # s I c i n so WORLD CORDED PBX/IP PBX MARKET Manufacturer Market Shares, by Volume, Extensions Sold, Below 100 (excl Micro PBX) P a n a 5 According to MZA Ltd. , The World PBX/IP-PBX Market Competitive Environment 2011, published July 2011

Legacy of Enhanced Communications Solutions § Manufacturing communications products since 1986 § U. S. -based engineering team, plus in-house technical support § Produced over 100 million z phones § Design, Engineer, and Manufacture 80% of Components § ISO 9001 Certified Factories 6

BTS Low Failure Rates – Comparison Chart 7

A Commitment to Environmental Sustainability § ISO 14001 Certified § Lead-Free Production Process § Leaders in the eco movement since 2003 § Ro. HS Compliant (Restriction of Hazardous Substances) 8

Answering the Call for the Business World § Total Solutions for the Small Office: Print, Fax, Phone, IP Camera, Digital Signage § Best in Class Wireless Solution § Dedicated to the development of core technologies * Per T 3 i Group (sum of key/hybrid, PBX and converged business phone systems) § Backwards-compatible technology provides businesses with the flexibility to grow at their own pace § Leading Provider in North America (< 40 Exts) Business Phone Systems market (full year 2009 and 2010)* 9

Panasonic – Focused on the Customer § § § Customer-driven product development Rapid response to engineering issues Problem resolution to the component level Guaranteed rollout schedules Long-term parts supply, product lifecycle and service and support One point of contact for quality and support 10

Solutions Provider for some of the World’s Most Successful Companies 11

Panasonic – Best-in-Class Technical Support • Access to Priority Technical Support from Experienced and Professional Panasonic Qualified Support Specialists • Priority Technical Support and placement in queue for qualified Silver, Gold, Platinum & Diamond Dealers • Priority support for Panasonic Vo. IP solutions (Configuration Support – Pre-installation) • Troubleshooting Solution and Product Support for complex IT environments 12

Panasonic – Best-in-Class Technical Support (Continued) • Significant Technology Investment for Online Knowledge Base and Call Logging and Tracking Systems • Streamlined support processes being implemented, improved service levels • Access to Btsdealer. com for Online Diagnostic Tools, Software, Tech Notes, Manuals, Webinars and Product Information • Average # Calls Taken by Metal & Diamond Dealers: 590 per month YTD 2008 • Average Wait Time for Metal & Diamond Dealers: 13 mins YTD 2008 13

Dedicated to providing the Best Customer Experience § Product Is Sold Through Distribution § Master Distributors and Systems Integration § 300 Contract Integrators and Over 2000 Certified Dealers § Sales Engineering Supports Field Sales. Problems Are Escalated to Headquarters, Engineering Team or Factory Engineers. 14

Panasonic Business Solutions – A History of Innovation 1986 -1991 1992 -1996 3 x 8 / 6 x 16 / 12 x 32 / 336 -port Analog PBX 16 -port to 512 -port ISDN Digital PBX and Voice Mail 10 10 2003 -2008 16 -port to 1024 -port Converged IP PBX and Voice Mail 15

Launch Schedule – BTS 2008 Model Name July Large TDA 600 MPR V. 5 SLC 24 (KX-TDA 6178), 8 -Ch DECT Cell Station (KX-T 0158) ESVM 4 on OPB 3（ｗ-Music improvement, KX-TDA 0194) NT 300 Compatibility w/IP EXT 16 December Medium TDE 600 TDA 100/200 TDE 100/200 MPR V. 5 April MPR V. 2 (Ver. 1. 1) IT / Server Looking Pure IP-PBX Same as TDA 600 DECT Wireless (KX-T 0155, T 0158, TD 7685, TD 7695) ESVM 4 on OPB 3 （ｗ-Music improvement, KX-TDA 0194) DISA-AA /Queuing MSG Support NT 300 w/ IP EXT 16 TAW 848 Phone Assistant DECT Wireless IP Conf. SP-Phone October NCP 1000 Communication Assistant NCP 500 Small & Residential TDA 50 March January MPR V. 5 8 -Ch CS (KX-T 0158, ESVM 2 card （ｗ-Music improvement, KX-TDA 5194) DISA-AA /Queuing MSG, High Density CS April TD 7685/7695 T 0155 June Ver. 1. 7 February SIP Trunk 256 clients, Voice Mail Assistant November TD 7696 TDA 0156 TD 7696 : New DECT Wireless Handset w/ IP 54 standard and shock resistance. TDA 0156 : 4 ch Cell Station with Interface (TDA 0144) October KX-NT 700 16

Panasonic PBX Portfolio – a Winning Strategy 2007 Model Name Large TD 500 2008 2009 - TDA 600 TDE 600 Medium X 5/S 6 CSLC 16 TDA 100/200 X 7/S 8 4 Q TDE 100/200 IP Enhancement w/New MPR Card DHCP Client SNMP SVM function Small Pure IP-PBX TDA 50 X 5/S 5 MPR Ver. 4. 0 X 5/S 6 IP-EXT 4 X 5/S 5 TAW 848 MPR Ver. 4. 0 ICD Group Log when Answer X 6/S 7 TA 824 Ver. 3 4 -VM Port 17

Desk Phone and Voicemail Portfolio DPT T 7600 Series 2008 2007 CATEGORY System Telephone T 7700 Series APT 2009 - T 7667 IP-PT X 7/S 8 NT 300 Series NT 136 NT 265 Firmware Update for TDE Multi-site support Wireless 2. 4 G TD 7896 TD 7690/TD 7680 T 0141/TDA 0142 TD 7690 X 7/S 8 TD 7694/TD 7684 T 0151/TDA 0152 Compact /　 Low price DPT 2 ch / CSIF 3 ch S 3 US DECT TD 7695 /TD 7685 Compact / Standard T 0155/T 0158 DPT 2 ch / High Density 8 ch S 11 Under study Wi. Fi soft-phone For PDA Voice Mail X 11/S 12 ----->A 2/X 3 X 6/S 7 TVA 50/200 IP 8 ch Ver. 2 -Scheduled Back-up Ver. 2. 1 - VM Assistant 18

Panasonic – Net. Cam Market Leadership Source: NPD, Retail & DMR Channels, Dec 2007 19

Panasonic – Net. Cam Transition (Residential) 2006 2007 2008 2009 Pan/Tilt C 131 A: $299 C 30 A: $299 • Wireless • MPEG 4 • Pan/Tilt • Wireless • Pan/Tilt C 160 A: $299 Outdoor • Outdoor • Sensor Light • Proprietary Po. E C 111 A: $199 C 10 A: $199 • MPEG-4 • Pan/Tilt C 121 A: $199 C 20 A: $199 • Wireless • I/O ports for integration • Wireless C 140 A: $199 • Outdoor • Proprietary Po. E Fixed C 1 A: $99 • Basic Fixed Camera C 101 A: $129 • MPEG-4 • I/O for Integration • Proprietary. Po. E 20

Panasonic – Net. Cam Transition (Box Commercial) 2006 2007 2008 M 371 A: $1099 • Outdoor • Wireless 2009 $999 Outdoor M 531 A: $899 • Outdoor • MPEG-4 • Power Over Ethernet M 331 A: $899 • Outdoor $799 M 515 A: $799 Pro-Line • Megapixel • MPEG-4 • Power Over Ethernet M 311 A: $599 • Basic Model M 511 A: $599 • MPEG-4 • Power Over Ethernet $499 21

Panasonic – Net. Cam Transition (PTZ Commercial) 2006 2007 2008 E 481 A: $1499 • Po. E M 581 A: $1399 • Po. E • 21 x zoom • SD Card M 381 A: $1499 • 2 Way Audio • 21 x zoom • SD Card $1299 $1249 PTZ M 580 A: $999 • SD Card • 21 x Zoom 22

Panasonic – Net. Cam Transition (Dome Commercial) 2006 2007 2008 2009 M 547 A: $1, 099 • Outdoor • 2. 3 x Auto Varifocal • Rotation / Tilt Varifocal Pan/Tilt M 527 A: $899 Fixed Dome • 2. 3 x Auto Varifocal • Rotation / Tilt • Wide Angle M 403 A: $649 • Power Over Ethernet • SD Card recording 23

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