PAKOMAK DOO Skopje Company for packaging and packaging

PAKOMAK DOO Skopje Company for packaging and packaging waste management Plitvice, May 2014

Basic Data Founded: 03. 12. 2010 Address: blv. Partizanski Odredi, Porta Vlae Blok 4 1000 Skopje, R. Macedonia Founders: 1. Pivara Skopje AD - Skopje 2. Prilepska Pivarnica AD - Prilep 3. Vitaminka AD - Prilep 4. Pelisterka DOO - Skopje 5. Magroni DOO - Skopje 6. Koding Dooel - Kavadarci 7. Kozuvcanka DOO - Kavadarci 8. Vivaks Dooel - Skopje 9. Blagoj Gjorev AD - Veles 10. VV Tikves AD - Kavadarci 11. VV Stobi AD - Rosoman Population: 2, 1 million Total Packaging Waste 2013: 106. 000 tons annual License granted by the Ministry: 10. 01. 2011

Basic Data Estimated fractions of packaging waste in Macedonia: Paper Plastic Glass Metal Composites Wood 35 -40% of the total volume 32 -35% 17 -20% 4 -6% 8 -10% EUROSTAT data for 2008 shows that in EU the average packaging waste per capita is in the range of 40 -233 kg/person/year. Average for EU in 2008 was 164 kg packaging waste /capita. In Macedonia the average is 50 kg packaging waste/capita. The total waste (all types) per capita in Macedonia is estimated at cc. 300 -330 kg/year.

Goals of PAKOMAK üFulfil the National Goals for packaging waste, meaning that by 2020, 60% of total packaging waste (plastic, paper, metal cans, glass, wood) in Macedonia must be recycled or energy recovered! To achieve the goals, PAKOMAK and municipalities has to: üIncrease the capacity of communal infrastructure for “primary separate collection” of packaging waste, apart from so called “wet” communal waste (bins, containers, trucks. . ) üIncrease the capacity for “secondary selection” of primary collected packaging waste (sorting plants) üIncrease the public awareness for the need of the separate selection and global and local eco-benefits of recycling

Five Principles of PAKOMAK üFulfilment of the Packaging Ordinance with greatest possible ecological benefit and minimum economic effort üFee calculation for clients WITHOUT PROFIT; no distribution of unintentional surplus to owners üTransparent and auditable operation üEqual treatment of clients üActing in goodwill partnership with the state ministries and the local communities

Operational activities PAKOMAK estimates that by 2020 the municipalities together with packaging waste management companies, have to distribute min. 10. 000 containers for “primary” separate collection of the packaging waste. It is 1. 300 containers per year by 2020! Additionally, at least 3 regional sorting plants in the country has to be installed, to “secondary“ separate paper, plastic, metal and glass. Government institutions and municipalities has to plan these investments in infrastructure in their budgets. PAKOMAK, as an industry representative, always do so!

Operational activities 2011 2012 2013 Licensed PW 42. 090 40. 557 40. 100 Collected PW 6. 198 7. 595 9. 225 14, 7 18, 7 24, 2 (%) of collection

Operational activities

Sales and Marketing activities By 31. 12. 2013, PAKOMAK has over 680 clients/companies! Slogans: THE PACKAGING THAT HAS A PAST, MAY ALSO HAVE A FUTURE! Be IN, use RECYCLE BIN!

Sales and Marketing activities The structure of the PAKOMAK’s Licensed Quantities in 2013 is as follows: 1. Plastic 2. Paper and Cardboard 3. Glass 4. Metal 5. Composites 6. Wood 33% 30% 23% 4% 5% 5% Note: Share of glass is slightly bigger because of the structure of businesses of our founders and clients.

Print 1 “One ton of recycled paper saves 17 trees” Best business solution for managing your packaging waste

Print 2 “ 100. 000 tons packaging waste in Macedonia” Best business solution for managing your packaging waste

Print 3 “One ton of recycled plastic saves 900 lit. oil” Best business solution for managing your packaging waste

Trash-for-Art contest 133 artistic statues, 1. 000 EUR first reward Excellent PR

Sales and Marketing activities A computer game Green. Теам has been designed, for children under age of 12, stimulating them to virtually collect separately packaging waste and put it in the appropriate bin!

Sales and Marketing activities Educational classes for pupils in Primary school.

Sales and Marketing activities Activities for cleaning of the environment

Sales and Marketing activities Fashion weekend – “Are you recycl. INg”

Sales and Marketing activities Contest “We are painting in Green”

Sales and Marketing activities ECO concert of popular bands– bring 3 PET bottles and get free entrance

Sales and Marketing activities Summer beach activities – bring 3 PET bottles get one drink for free

Sales and Marketing activities Picture-book for children in kinder gardens

Competition Since April 2012, there are 3 competitors: 1. EKO EURO-PAK (founded by retailer, recycler and 2 producers) Market share: 10. 500 tons or 10% 2. EKO PAK-HIT (founded by 3 small producers) Market share: 3. 200 tons or 3% 3. EKO CYCLE (founded by 2 small producers) Market share: 1. 300 tons or 1% Pakomak with 38% market share is the largest, but FREE RIDERS are the biggest portion of the market (48%!)

Fee from the industry Sale of the waste Organization of managing packaging waste Transport to the recycling plant Contracts with municipalities for collection and services Collection and transport of the waste to the sorting plants Sorting of the waste to be prepared for recycling Movement of the waste Income Taking part into the activities

Thank you!