Packaging Trends Trends in Packaging Design n Packaging
- Slides: 17
+ Packaging Trends
+ Trends in Packaging Design n Packaging design is all about engaging consumers sense of touch, and sight to influence buying habits. n Consumers want better designs and environmentally responsible products.
+ Packaging With Personality n Easy to Use Ø As more people eat on the go they want packaging that is easy to hold, open, use, reseal. n Visual appeal – style Ø Attribute this phenomenon to the “selfie generation” - consumers are mindful that they could be photographed at any moment.
+ Premium Design n Great design sells, especially when it adds a measure of chic. n Often the deciding factor that tips a consumer’s preference for one product over another.
+ Sustainable Packaging n Sustainable packaging minimizes consumer quilt – communicate benefits beyond the recycling symbol n If a carton is made from FSC -certified sustainable paperboard - tell consumers the whole story n Consumers who care increasingly taking time to read the labels!
+ Innovative Bottle Shape n Innovative shaped packages solve problems and appeal to the consumer that’s looking for something a little different.
+ Responsible Packaging n Consumers are becoming more aware & frustrated by the type and amount of packaging they discard daily. n Companies that innovate and find ways to minimize or even eliminate packaging will be ahead of their competition. This Heinz Ketchup package combines function with reduced packaging.
+ Responsible Packaging New uses of biodegradable materials, such as paperbased bottles
+ Packaging for City Dwellers n Many urban-dwellers walk, take public transportation and live in smaller spaces. n Food and beverage packaging must leave behind the bulk - offer optimal protection for food while being easy to lift and carry without a car.
+ Designing for Digital n Think visual appeal on a smart phone. n In the two- dimensional digital shopping space, flat, fully printable packages have an advantage over curved ones partially covered by labels.
+ Packages to Simplify Life n Two consumer groups crave simpler packaging: children and older adults. Both have issues with dexterity and strength n Packaging that is appropriately sized, and easy to grip and hold, open and close, is the difference between frustration and a return customer.
+ Technology Driven Design n Technology gives us more opportunity to push the boundaries of design. n The rapid evolution of digital printing has driven down costs and opened up new avenues for designers to produce high-end packaging. n Processes like shrink sleeves create impact on the shelf with the use of 360 degree graphics.
+ Less Food! Same Price! What a Deal! n There’s nothing new about shrinking products. n Standard practice when the economy takes a dive, when commodity prices rise, or when companies feel like it. n Latest marketing trick is to barely acknowledge shrinking products at all— instead attention focuses on smaller packages and less food being better for the environment and healthier for consumers.
+ Shape changer: n The rounded chunks look nice - but they give you 14 per cent less Dairy Milk chocolate
+ Fewer in Package
+ Skippy Peanut Butter Dimple Sneakiness!
+ More Smaller Sizes
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