Packaging Labelling Workshop Agenda Labelling the impending changes
Packaging & Labelling Workshop
Agenda • Labelling & the impending changes – Russell Napier (FSAS) • Getting ready for change – George Frier (Shepherd and Wedderburn LLP) • Q&A • Lunch: 12. 30 pm • Packaging Trends & Discussion • Workshop close: 3. 30 pm
Workshop Programme Workshops Proposed Date Introduction workshop / The Food & Drink Sector PR, Social Media & Events 31 st October Pricing & Profitability 9 th January Best Practice Visit 21 st January Product Evaluation / Product & Market Testing Product & Business USP 20 th February Managing your business, managing your customers Packaging & Labelling 27 th March Investment, Grants, Funding & Business Growth Creating Development Plans 15 th May 14 th November 6 th March 24 th April 5 th June
Important qualities in packaging
Ageing population • Over-55 s are projected to increase by 9% between 2012 and 2017 to account for 30% of the population (19. 7 million), making them an increasingly important and influential demographic. • Opportunities to focus on features which are particularly important to the older generation; • • Keeping food fresher for longer Resealable Recyclable. Easy to open
The rise of plastic & pouches • Plastic • Convenient • Easy-to-use • Lightweight • Generally low-cost packaging • 59% of launches are packaged in plastic, with PET the most commonly used type.
Glass • • • Increased use of plastic has come at the expense of glass. Glass provides the opportunity to differentiate Glass packaging can be used to denote quality Premium positioning For example, Heinz launched spoonable ketchup in glass jars
Resealable
Cross category trends
Cross category trends
Packaging • Examples • Queries • Is your packaging right for your target market?
Thank you See you on the 15 th May
- Slides: 12