PACKAGING DEVELOPMENT Packaging Development Introduction The main objective

PACKAGING DEVELOPMENT

Packaging & Development ü Introduction: – The main objective of the packaging development is to offer the consumers with attractive and user friendly packaging. ü Objective: – To deliver compatible packaging materials, ergonomically designed and help easy dispensing and which stands out from rest of the competition

ü To constantly upgrade and move along with the international trends in packaging.

Major Responsibilities ü To design offer compatible laminate for better stability, which retains the contents properties like aroma/fragrance, viscosity and color. ü To provide innovative dispensing mechanism and elegant design of option in rigid packaging. ü To conduct compatibility /Stability/Shelf life Study to declare shelf life. ü On approval coordinate follow-up on mould making and conducting trial for timely delivery of new product.

Cont… ü To conduct trail filling and freeze sachet size. ü Issue KLD (Key Line Drawing) to marketing /design agency for art work development ü Approving the art work based on printability Process ability, keeping future changes in mind like MRP, Manufacturing etc.

Cont… ü New mould validation for containers, cap, plug. ü Freeze carton box (shippers) size & structure. ü Conduct transit trials for evaluation of transport worthiness. ü Release specification of all packaging materials for – Production at supplier end, – Incoming inspection at receiving end and – To work out the costing.

Packaging Interlink with other Departments ü Marketing: For bench marking & size perception requirements of package. ü Legal: Declaration. For product packaging and design. ü Sourcing: Interact with the selected vendors for better pricing. ü Logistics: For transport worthiness, depend on loading, can stock the products ü Sales and Distribution: For clustering & bundling.

Cont… ü Operations& Manufacturing: – For filling feasibility (machines run continuously without damaging the packaging design) coordinate with the operations for cost benefit analysis and higher output and stoppage free line production. ü Accounts& Finance: – Workout the case configuration for improved margin cross GMP (Gross Margin Price).

Cont… • HEPL: – They are the creative design agencies for our packaging design and graphics especially for food Products. . • R&D: – For product self life study / compatibility for specified ingredients. – Packaging development designs as per R & D's expectation and standards recommended by R&D especially in dosage/delivery per dispensing • Eg: 1 ml of content per squeeze

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