Packaging Design Brief Presented by Introduction This presentation

Packaging Design Brief Presented by:

Introduction This presentation is a packaging design brief for a high end nonalcoholic beverage juice. The product is produced in California and then shipped by truck to 20 distribution centres across the United States where stores will receive distribution in cases of 24 units. It is expected that in the stores, the product is displayed on the shelves with other high end juice products. The price is a high price but within the range of similar products. The package must display the brand name accompanied by legal and nutritional information.

Packaging information This design brief comprises and describes two types of packaging information: Primary packaging referring to the package that comes into direct contact with the product, also referred to as the retail package. Secondary package referring to the packaging used to ship the products from the manufacturing locations through distribution and to the retail stores.

Primary Package The purpose of primary package is to preserve, protect and promote the product (Taneja et al. , 2018). Both the material and the printing play a key role in creating appeal for prospective customers. In addition primary packaging has to fulfil the mandate of conservation as directed by policies and legislations given by different states across the country. The primary package must similarly assure that it maintains quality through the three barriers that include aroma, gas and light (IPI-srl. com).

Materials The selected choice of material chosen as a primary package is glass bottles. The rationale behind this decision is that glass bottles provide incredible protection by provide efficient and effective gas and aroma barriers for the product (Keoleian 1997). Liner solutions such as rubber can be added to the lids to make them more air tight. Additional UV absorbers can be incorporated into the glass to avoid the evasion of the photosensitive Vitamin C (Keoleian 1997).

Printing on glass bottles can be done in either of two ways commonly applied by the Coca-Cola Company. Both these methods have the advantage of having an unlimited colour palette and a fixed cost. These methods include: UV-curable digital glass printing (also called digital UV glass printing) Digital ceramic glass printing.

Assumptions and Environmental Concerns The biggest assumption when it comes to glass bottles is that damage during transit is kept to a minimum. Insulation against inertia and sudden movements in the trucks is expected to solve this problem as well as careful handing of the loading and off-loading functions. Glass bottles are very effective when it comes to environmental conservation as they are both recyclable and reusable posing no environmental danger. However, physical danger lies in poor disposal of broken used glass bottles.

Secondary Package The secondary package serves to collate, protect and provide identification for and about the primary packaging, as well, as the product contained within it (Taneja et al. , 2018). The secondary packaging material chosen is carton. The multi-layered structure cartons initially had environmental concerns but further research reveals that cartons have “one of the lowest environmental impacts of any beverage package” (Taneja et al. , 2018).

Material Carton is easy to label on print form as it is merely reinforced paper. Subdivisions of insulation can be included in the cartons to ensure the product in glass bottles suffers minimum impact on transportation and physical handing of the product. Carton is also capable to hold weight when reinforced with pins or tape which is crucial during loading and offloading (Ashurst 2005). Lastly, carton offers an excellent shelf life for products both on shelves and in storage cold rooms.

Printing The method to be used for printing the labels of the secondary carton package is flexography. This method is achieved through the creation of a mirrored master od the required image as a 3 D relief in rubber or polymer material. As time goes by and more investments are made to the company, complex digital printers could be applied to make the process more efficient.

Assumptions and Environmental Concerns In some states in the United States, recycling of cartons is as high as 90% which makes it a very environmental friendly packaging material. It is assumed that the carton used is reinforced by environmental friendly pins or tape. It is also assumed that the bottle tops are not metallic in nature and therefore will not cause a loss of integrity for the secondary packaging during movement.

References Neha Taneja, Pran Kishore Deb, Rahul Maheshwari, Rakesh K. Tekade, Package Types for Different Dosage Forms, Dosage Form Design Parameters, 10. 1016/B 978 -0 -12 -814421 -3. 00016 -6, (553 -590), (2018). IPI-srl. com. What should effective packaging for fruit juices look like? Retrieved on 17 th February 2020 from https: //www. ipi-srl. com/en/news/what -should-an-effective-packaging-for-fruit-juices-look-like Ashurst, P. R. (Ed. ). (2005). Chemistry and technology of soft drinks and fruit juices. Blackwell Pub. . Keoleian, G. , Spitzley, D. V. , & Mc. Daniel, J. S. (1997). Life cycle design of milk and juice packaging. Ann Arbor, 1001, 48109 -1041.