PACKAGING COURSE INFORMATION CONTENT ASSESSMENT REFERENCES COURSE INFORMATION

PACKAGING COURSE INFORMATION CONTENT ASSESSMENT REFERENCES

COURSE INFORMATION SYLLABUS TOPIC SUMMARY OBJECTIVES This course information will explain about this topic. This information consist of course information, syllabus, topic summary, and objectives.

COURSE INFORMATION SYLLABUS TOPIC SUMMARY OBJECTIVES This teaching aids will help students to understanding more about packaging using technology in learning. Student will be able to use their experiences, knowledge, and skills to produce a quality work. They will be able to communicate visually. Apart from that they will be able to use various technique, media, skills, and technology to design a quality artwork. In line with that they can instill the adding values of art in other area such as science and technology. COURSE INFORMATION

COURSE INFORMATION SYLLABUS 1. 3 Visual communication a) Graphic design Packaging TOPIC SUMMARY OBJECTIVES SYLLABUS

COURSE INFORMATION SYLLABUS TOPIC SUMMARY OBJECTIVES You are required to design a product for a new packaging. You can add any color, shape, effects but with a minimal visual. You will be able to use your experience, knowledge and skills to produce a good packaging product. You will able to use various technique, media, skills and technology to design a good quality product. This project will test you the idea of combining and producing an artwork based on packaging. TOPIC SUMMARY

COURSE INFORMATION SYLLABUS TOPIC SUMMARY OBJECTIVES At the end of this lesson, students will able to: • Identify the subject matter as a topic on designing the product. • Understanding the concept and development of packaging. • Understanding the type and characteristic of packaging. • Understanding the principle and process of making packaging. • Produce their own “product design” which are a good product. OBJECTIVES

CONTENT DEFINITION TYPE OF PACKAGING CHARACTHERISTICS TRADITIONAL MODERN This content will explain about Packaging topic. This content consist of definition, type of packaging, characteristics, traditional and modern packaging.

CONTENT DEFINITION TYPE OF PACKAGING CHARACTHERISTICS TRADITIONAL MODERN Packaging as we know today is the result of a long development process. The very first people to roam the earth, back in depths of prehistory, sought to conserve the surplus food collected during hunting fishing and food gathering for the longest possible time to be prepare for any future food shortages. In the middle age wooden barrels became the most frequently used way of preserving goods. They were used for storing all kinds of solids and liquids, protecting them from light, heat and dampness. Packaging refers to the act of designing and producing the container or wrapper of a product. Packaging plays an important role in determining customers attitude towards the product sometimes by looking at the packaging the customer tries to access the product quality. Attractive packaging is one of the important factors in success of a product and perform better. DEFINITION

CONTENT DEFINITION TYPE OF PACKAGING CHARACTHERISTICS TRADITIONAL MODERN Packaging Types There are two types of packaging used for finished goods: • Internal packaging, which the end consumer sees. • External packaging, which is for industrial use. The internal packaging is developed usually to appeal to the consumer and has all the information required by law The external packaging must protect the internal packaging as well as the finished item It must also have the information that identifies the contents, in next and often with bar codes for use in the warehouse. The external packaging should have dimensions that allow quantities of the item to be stored on a pallet most efficiently TYPE OF PACKAGING

CONTENT DEFINITION TYPE OF PACKAGING CHARACTHERISTICS TRADITIONAL Characteristics A, good packaging results in the establishment of personal rela tionship between the consumer and the package. Packaging is now called ‘silent salesman. ’ The psychological effect of good packaging is that the customer feels that the producer thinks about him; his con venienceis a concern for the producer. This attitude of customers has a far reaching effect on the marketing of products. MODERN CHARACTHERISTICS

CONTENT DEFINITION TYPE OF PACKAGING CHARACTHERISTICS TRADITIONAL MODERN A well designed good packaging generally has the following fea tures: 1. A good packaging has the characteristic of not being too heavy nor is it of the design and size that may create inconvenience to the buyers of products. So, convenience is a feature of good packaging. 2. Security: Packaging to be good must be so done that absolute security for the protection of the product is assured. 3. Adaptability: Packaging is said to be good where it does not present any difficulty for keeping it in the almirah or refrigera tor. This adaptability of packaging is definitely one of its characteristics. 4. Dependability: A good packaging should have such a charac teristic that it creates confidence in the minds of the buyers that the contents must be of standard quality. CHARACTHERISTICS

CONTENT DEFINITION TYPE OF PACKAGING CHARACTHERISTICS TRADITIONAL MODERN 5. Status: A good packaging definitely adds prestige to the per sonwho carries products well packaged. This is an additional characteristic that good packaging should have for better mar keting. 6. Aesthetic: A good packaging bears the mark of aesthetic sense. This sense adds a lot to the status of the customer. While discussing the characteristics of a good packaging, it will not be out of context to write a few sentences on ‘shelf package’. A shelf package or retail package must attract immediate atten tion. The true product story is one of the features of shelf package and this will create consumer confidence. The package should be clean, sanitary with protective seal. Convenience constitutes one of the most distinguishing features of shelf package and customers must have the feeling that the packagers have a good value to them. CHARACTHERISTICS

CONTENT DEFINITION TYPE OF PACKAGING CHARACTHERISTICS TRADITIONAL MODERN Typography • The most important elements in the product promotion • It can become the identity of the product by becoming its logo or product symbol Shape and type of a product must be Composition suitable with the product • If a product is bottled, the Color composition of the information must Important to attract the consumers be written in the middle, other some of the producer makes the color information such as expiry date can of product as their identity. be written in the cap. Illustration or photo • The elements of packaging must be The choice of illustration must be put attractively. suitable and can attract the consumers. • The logo or identity and additional information must be placed in the suitable area of the packaging. PRINCIPLES

CONTENT DEFINITION Traditional TYPE OF PACKAGING CHARACTHERISTICS TRADITIONAL People in many countries are involved in the production, processing and sale of food as a source of income. This field is divided into 2, namely packaging for own sale in the local market or produce to be marketed in small shops. Food packaging is very important to make a profit while avoiding losses. MODERN TRADITIONAL

CONTENT DEFINITION TYPE OF PACKAGING CHARACTHERISTICS Banana leaf Mengkuang TRADITIONAL MODERN EXAMPLE PACKAGING coconut

CONTENT DEFINITION Modern TYPE OF PACKAGING CHARACTHERISTICS TRADITIONAL Beautiful packaging design can make a big impact on the sales in modern world. Modern packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. When you need to get a lot of attention for little money, make eye catching, modern beautiful packaging design of your product. MODERN

CONTENT DEFINITION TYPE OF PACKAGING CHARACTHERISTICS TRADITIONAL MODERN The importance of packaging is • Easy to carry • To assure it cleanliness and safety, especially food • Give information to consumers • Ease the storing of product • To prevent leakage The important information that should be put on packaging • The company names • Brands • Illustration and photo that are related to the product • Net weight • Expiry date MODERN

CONTENT DEFINITION TYPE OF PACKAGING CHARACTHERISTICS Some of the modern packaging TRADITIONAL MODERN EXAMPLE PACKAGING

CONTENT DEFINITION TYPE OF PACKAGING For food for medicine for electronics CHARACTHERISTICS TRADITIONAL MODERN For glass for drinks PURPOSE for cosmetic

ASSESSMENT ONLINE DISCUSSION This section will test students understanding about this topic. It will cover the content in this topic.

ASSESSMENT ONLINE DISCUSSION QUESTIONS • • Based on your understanding, what is packaging? What are the importance of packaging? Differentiate the traditional and modern packaging Explain the principles of packaging. ONLINE DISCUSSION

REFERENCES http: //senivisual 1. blogspot. my/2009/10/pembungkusan. html http: //www. stoneagepack. com/blog/the history of food packaging/ https: //www. slideshare. net/hengaipur/packaging 44108996 https: //www. youtube. com/watch? v=Tp. X 7 Agb. GNm. I http: //www. yourarticlelibrary. com/advertising/products advertising/packaging of products functions characteristics and advantages/74161