Overview World DMB going digital World DMB forum

Overview World. DMB going digital

World. DMB forum mission worlddab. org • Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB around the world • Ensuring stability and future proofing of the Digital Multimedia Broadcast family of standards • Key lobbying voice for the Digital Multimedia Broadcast standards • Providing a networking environment of contacts, expertise and interchange for member’s businesses to thrive 2

Radio listening 3 worlddab. org

Radio In Car worlddab. org AM/FM radio and CD player remain both the most used and most desired features in in-vehicle entertainment in the US and Western Europe 4 Source: Strategy Analytics User Research US & W. Europe, 2009 4

Radio in the Asia Pacific Radio % Reach of Population – Weekly 5 Criteria: All Stations / Ave All Surveys - Sun-Sat 5. 30 am-12 mn. 2009 YTD as at October 1 st. People 10+ Australia (5 Cities), China (13 Cities) Indonesia (9 Cities), Manila (Mega Manila) People 12+ Bangkok, Malaysia, India (Mumbai, Delhi, Bangalore. Kolkata from Week 20/2008) People with FM radios in the Home People 15+ Singapore. Source: The Nielsen Company 2009 worlddab. org

Radio In Car - Asia Pacific In Car Radio Listening Continues to increase in most Countries 6 Criteria: All Stations / Reach latest Survey issued 2008 V’s same survey of 2007– Overall = Sun-Sat 12 mn – 12 mn, People 10+ Sydney, Beijing, Jakarta, Manila, People 12+ Bangkok, Malaysia, India (Mumbai, Delhi & Bangalore) People with FM radios in the Home People 15+ Singapore Source: The Nielsen Company 2009 worlddab. org

worlddab. org Why go digital? • Growing divide between what consumers expect and what analogue radio can deliver Social networking Artist & track info Digital sound quality Sports results Weather images Program guides Album artwork Easy to use More choice Better traffic info News images Now & next info Interactive Pause / rewind • Broadcasters need to reduce costs and grow advertising revenues Pictures + sound = more effective advertisements 7 Digital can be cheaper than FM

worlddab. org Why go digital? • Growing divide between what consumers expect and what analogue radio can deliver Weather images Program guides Album artwork Going digital addresses all of • Digital offers the opportunity to advertisers to these concerns grow advertising revenue & reach Social networking Artist & track info Digital sound quality Sports results Easy to use More choice Pictures + sound = more effective advertisements 8 Better traffic info News images Now & next info Digital can be cheaper than FM Interactive Pause / rewind

worlddab. org Radio as an online multiplier Radio Advertising Drives Interaction with Online Content UK + 52% Australia + 80% 9

Radio drives consumers online worlddab. org Over 80% of people who hear a relevant radio commercial referring to a website visited the website as a result 10 * Source: TNS Radio and Online Study Australia 2008

Seeing your radio • Visually strengthening the audio message • A picture is worth a thousand words • Brands can have full impact across all platforms visually and auditory 11 worlddab. org

A new dimension to radio advertising… worlddab. org Standalone advertising during song items Weather Sponsored by… Song titles, album covers – your clients logo… E-coupons for products/services Traffic & travel information or stock market data 12

Radio is now on all platforms… worlddab. org All platforms Radio getting into phones The Pure Sensia – Hybrid Radio 13

worlddab. org Where? Digital Multimedia Broadcast family deployment in Europe 14 DAB family – commercially available DAB family – test/trial and/or regulating

Digital throughout Europe… worlddab. org • French Government made law the switch to DMB-Radio from Sept 2010 to Sept 2013 • UK Government’s “Digital Britain” defines the digital upgrade from AM/FM to DAB from 2013 to 2015 • Switzerland’s newly launched DAB+ service showing exceptional growth rates • Denmark, Norway & the Netherlands have services on-air and are planning new services, switch off targets and Sweden has recently regulated digital radio • Germany to launch first nationwide DAB+ MUX with support from government with funds • Italy launched DAB+ in 2010 15

worlddab. org Where? Digital Multimedia Broadcast family deployment around the world 16 DAB family – commercially available DAB family – test/trial and/or regulating

Digital going worldwide… worlddab. org • Australia is enjoying fantastic success with receivers in the market, services on-air and support from the industry • Singapore has digital radio on DAB/DAB+ on air • China has DAB on-air and is the only approved digital broadcasting standard • Hong Kong is currently in the planning stages of a digital radio launch on DAB+ • Indonesia, Malaysia, Laos and other countries are moving forward with plans for DAB+ trials 17

Digital Radio Ecosystem worlddab. org Roll out of digital radio across the Asia Pacific Digital radio laws – switch off plans Digital radio Government support Support from broadcasters Planned, harmonised, international radio spectrum • Variety of receivers on all price levels in the market • • • Free to air – Free to all 18

Membership benefits worlddab. org • Members include public and commercial broadcasters, receiver manufacturers, technology providers, other companies and bodies committed to the promotion of Eureka 147 • As a member you can …access our contacts database. . . access our extensive ETI library of test streams …access to valuable strategic information first …help shape international policy and lobby governments …participate in key worldwide and international events …join the world. DMB committees …have access to the World. DMB information hub …guidance on network planning and rollout 19

World. DMB members 20 worlddab. org

Contacts • Jørn Erik Jensen, President Jorn. Erik. Jensen@nrk. no • Joan Warner, Vice President; Asia Pacific Joan. Warner@commercialradio. com. au • Anthony Sethill, Vice President; Europe Anthony. Sethill@frontier-silicon. com • Woojik Chun, Vice President; Korea wjchun@etri. re. kr • Bernie O'Neill, Project Office Director • World. DMB Project Office Bernie. ONeill@worlddab. org +44 (0)20 3206 7847 21 worlddab. org World. DMB Project Office The Radio Centre 4 th Floor, 5 Golden Square London, W 1 F 9 BS, UK Tel: +44 20 3206 7848