Overview Starbucks SBUX began in 1971 as a

Overview

Starbucks (SBUX) began in 1971 as a single coffee shop in Seattle. Today, it’s the world largest coffee retailer, with over 19, 000 locations in more than 60 countries. The staff, known as “partners” within the company and “baristas” to the public, sell over 2 billion cups of coffee every year.

- largest coffeehouse “ ahead of UK”… Facts - They have 21, 536 stores in 64 countries , including 12, 218 in the United States , 1, 716 in China, 1, 330 in Canada, 1, 079 in Japan and 808 in the United Kingdom. - Items such as Mages and Cup. . - company has expanded rapidly. Between 1987 and 2007 … - Starbucks opened on average two new stores every day. . - they created the logo from Mermaid. . - They start on 1971 … - History teacher and the other one is English teacher.

History 1971 Starbucks opens its first store in Seattle’s Pike Place Market. 1982 Starbucks begins providing coffee to fine restaurants and espresso bars. 1987 Il Giornale acquires Starbucks assets with the backing of local investors and changes its name to Starbucks Corporation. Opens in Chicago and Vancouver, Canada. Total stores: 17 1991 Opens first licensed airport store at Seattle’s Sea-Tac International Airport. Total stores: 116

1995 Begins serving Frappuccino blended beverages. Introduces Starbucks ice cream. 1996 Opens first stores outside of North America in Japan and Singapore. Total stores: 1, 015 1998 Acquires Tazo, a tea company based in Portland, Oregon. 1999 Opens stores in China, Kuwait, Lebanon and South Korea. Total stores: 2, 498. 2004 Introduces Starbucks Coffee Master Program. Opens stores in: France. Total stores: 8, 569 Starbucks is voted the most engaged brand in social media in 2009 Today , nearly 22 m people on Facebook 'like' Starbucks, and the brand has 1. 5 m followers on Twitter.

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Target Audience Working Women , at the work placement they take break so they will choose Starbucks as their drink. Persuasive Techniques used: Association : Starbucks link a coffee with the work. Starbucks=work Warm & Fuzzy They use relaxing Music. Symbols The logo of Starbucks bring to mind larger idea such as lifestyle. = Plain Folks They use normal people to sell every day product like coffee So we can easily see ourselves buying this product

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The End Done by : Zainab Mohammed Israa Khaleel Amna Fatima Mohammed Fatima

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