OVERVIEW Since 1967 Tecnotelai researches manufactures selects and

OVERVIEW Since 1967 Tecnotelai researches, manufactures, selects and distributes industrial and office furnishings, being often involved in its customers’ project in order to follow their proper needs. * Italian manufacturing and best materials quality * Complete and efficient assistance service and continuous technical support * Two large showrooms, huge space for ideas and concrete needs www. tecnotelai. it

ANALYTICS - 15. 000 sqm Warehouse - 2. 500 Articles - 5. 000 Active clients 30 persons (warehousemen + employees) 6 Million Euro turnover www. tecnotelai. it

Std. Approach to Int’l Mkts 1) Mkts Analysis where to go? 2) Company Analysis & Products Strategy which offer? 3) Swot Analysis strong or weak? 4) International competition against who? 5) Promotion / Distribution strategies how to offer? 6) Financial Planning costs are effective but revenues are not www. tecnotelai. it

Successful “Bologna” Model 30% Distributors Direct clients 70% www. tecnotelai. it

S. W. O. T. Analysis 1) 2) 3) 4) Warehouse (products “ready”) Products Quality Know-how Reputation ( > Brand awareness) 1) Direct sales 2) Products “turnover” 3) Better perception of services offered www. tecnotelai. it 1) Transport delivery times 2) Prices 3) R & D production abilities 1) Economic products 2) Low perception of products quality

Mkt model to be used to approach Int’l Mkts ? www. tecnotelai. it

Luca Sita – Personal CV 1996 – Graduated in Economics - University of Bologna 1997 – 1999 Auditor in charge – KPMG – Bologna 2000 – University of Technology – Sydney – Australia 2001 – Temporary Manager –Chem Trend Italy Bologna 2001 – 2004 – Controller of int’l subsidiaries – Grandi Salumifici Italiani - Modena 2004 – 2007 – Managing Director – Sino dos Alpes Alim. – Rio Grande do Sul - Brasil 2007 – 2009 – Internal Auditor - Grandi Salumifici Italiani 2010 – Managing Director – Tecnotelai - Bologna