Overview of the Program Development Model What is

Overview of the Program Development Model

What is Texas A&M Agri. Life Extension? • Texas A&M Agri. Life Extension Program is the most successful government agency in securing adoption by the public of innovations from research. (Rodgers, 2003) • The main components of the system are: Research County Extension Agents State Extension Specialists • Follow link to http: //www. youtube. com/watch? v=df_SGBF 4 LK 4

• “A program is a comprehensive set of activities, events, experiences that leads to intended results. ” ("Guidelines for documenting, " 2011) Definition of a Program

The Program Development Model (Program Development Model, n. d. )

Step 1 - Identify the Issue • This can be done with the help of county committees, specialists, elected officials or emerging issues. Step 2 - Define the Situation • This is the scope, severity and socioeconomic or environmental factors in play. Step 3 - Identify and Describe the Target Audience • Demographics, knowledge level, the number in need of the program, the number of people you will target are all important. Also the Primary and Secondary audiences that are being reached. Step 4 - Define the Intended Audiences • What will be the outcome changes in the audience; knowledge, attitude, skills and application. Phase 1 : Plan (Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

Step 5 - Identify or Develop Content • Specialists develop materials or already created content may be available that may need to be tweaked. Step 6 - Develop the Activities • Appropriate activates for the target audience, material and intended results. Phase 2 : Design (Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

Step 7 - Deliver Content Via Appropriate Methods • Whether this be group, mass media or individual methods. Step 8 - Measure Customer Satisfaction and Participation to determine needed changes • Evaluation focuses on percentage of target audience being reached, satisfaction, changes that need to be made to the program and early knowledge gain from participants. Phase 3 : Implement (Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

Step 9 - Conduct an evaluation of the entire program to measure its impact • Determine from information gathered whether intended client change has been achieved. Step 10 - Report Results to Stakeholders • Tell of your success, no one else will and this is how you get support and funding for your next project. Step 11 - Conduct a long-term follow-up evaluation to determine the program’s economic impact • If appropriate follow up with participants a few months after the program to see a more concrete adoption rate and economic impact. Phase 4: Measure (Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

Why is Texas A&M Agri. Life Extension So Effective? • According to Rodgers the Extension Model is an integrated system for the innovation development process. (Rodgers, 2003)

Innovation Development Process (Rodgers, 2003) • Recognizing a Problem or need • Basic and applied research • Development • Commercialization • Diffusion and adoption • Consequences Techn o • Th logy Trans ere is fer t w o way comm unica tio betwe en the n innov at adopt ors and ers. Why is Texas A&M Agri. Life Extension So Effective? … Cont.

References Program Development Model. (n. d. ). Retrieved from http: //agrilife. org/od/program-development/ Rogers, E. M. (2003). Diffusion of innovations (5 th ed. ). New York, NY: The Free Press Guidelines for documenting program excellence. (2011). Retrieved from http: //agrilifecdn. tamu. edu/od/files/2010/08/2011 -Guidelines-for. Program-Planning-Autosaved. pdf Ripley, J. , Cummings, S. , Lockett, L. , Pope, P. , Wright, M. , Payne, M. Murphrey, T. (2011). Creating excellent programs. Retrieved from http: //agrilifecdn. tamu. edu/od/files/2010/03/E 345. pdf