OVERVIEW I26 I526 Corridors TDMMM Project Background and

OVERVIEW I-26 & I-526 Corridors TDM/MM Project Background and Location BCDCOG Mobility Management Program OUTREACH /MARKETING 1 -26 & I-526 CORRIDORS Develop Marketing/Education/Awareness Programs Brand MM Program with Focus on Corridors Stakeholder Outreach Tools Marketing Materials

BACKGROUND SCDOT I-526 Corridor Analysis (2014) Project- Study of eight-mile segment of the Interstate between US 52 (Rivers Avenue) and US 17 (Savannah Highway) in West Ashley, including the system-to-system interchange of I-526 and I-26.

BACKGROUND (Continued) SCDOT I-526 Corridor Analysis • I-526 identified by SCDOT as one of the most congested corridors • • in State One of three corridors that have been designated as a “Mega Project” in the State Long-Range Interstate Plan Study purpose to look at potential improvement strategies for the corridor in a holistic manner, and not just wholesale widening. Selected because of high traffic volume and considerable congestion during the weekday AM and PM peak periods. Future traffic volumes are expected to increase considerably with proposed expansion of the Boeing Dreamliner Plant, Volvo, renovations at the regional airport and the expansion of the South Carolina State Ports Authority in North Charleston

BACKGROUND (Continued) SCDOT I-526 Corridor Analysis • Four categories of improvement strategies considered: 1. Travel Demand Management Strategies 2. Modal strategies including Transit and Freight improvements, 3. Traffic Operations strategies and 4. Capacity Improvement strategies • RESULT: Travel Demand Management (TDM) strategies recommended to either reduce the overall travel in the corridor or spread the peak travel demand to off-peak periods. I-26 &I-526 Project Funding FY 2014 -2019+ PROGRAM FUNDS Carpool/Rideshare/Vanpool Program Telecommuting/Compressed Worktime/Flextime $150 Education/Promotion/Marketing $255 $150

SCDOT I-26 Corridor Analysis (Pending) Project: Study of the I-26 corridor from Jedburg Road (S-16) Exit 194 to U. S. Route 17 Exit 221

SELECTED CORRIDOR TDM/MM STRATEGIES Focus on the following: • Moving people instead of moving vehicles • Identifying the travel needs of individual consumers • Assisting with the entire trip, not just that a portion of the trip on one mode or another • Promoting vanpool, carpool and rideshare matching initiatives • Emphasizing opportunities to expand traditional business practices to include programs such as flex time, telecommuting, compressed work week, and staggered work hours • Promoting transit oriented developments

ROLE OF BCDCOG MM MANAGER • Focus on the needs of the customers (commuters and employers) by identifying the most cost effective transportation service options. • Consolidating information in to one centralized location. • Prepares and promotes programs, policies, and physical projects that support the use of alternative forms of active transportation in the I-26 and I-526 corridor.

EDUCATION, PROMOTION AND MARKETING PLAN FOR I-26 & I-526 CORRIDORS • STATUS: o Project Scope approved by SCDOT o RFP approved by SCDOT

TASK-1 ESTABLISH BASELINE INFORMATION FOR MEASUREMENT OF PROGRAM PERFORMANCE Task 1. 1 Conduct a commuter survey with major employers and other stakeholders to identify existing travel behaviors, commuter travel origins and destinations , and TDM opportunities/strategies. Task 1. 2 Establish a methodology for measuring performance of programs and strategies geared at changing travel behaviors and reducing congestion in the corridor. Sample PERFORMANCE MEASURES Increase in Number of Carpoolers, Vanpools and Transit Riders, Employers offering telecommute option Increase in Number of Rideshare Registrations Increase in Number of Preferred Parking Assignments DATA SOURCE Web Page/Surveys Employers Increase in Number of Web Page Visitors Web Page Number of Partner Events Held Employer/BCDCOG

TASK-2 DEVELOPMENT OF A MARKETING AND EDUCATION AND PUBLIC AWARENESS PROGRAM TASK 2. 1 - Brand the regional mobility management program to focus on the needs of I-26 /I-526 Corridor users by utilizing the following: • WEB PAGE: • Update Trident Rideshare website with a special section for I-26 /I 526 commuters with updated facts of interest, a link to the Trident Rideshare site, promotions, a calendar of events, a list of partners and contact information for services. • Address promotion of “corporate portals” for large employers to have their own “look and feel” portal to the rideshare program • PHONE APP: develop a phone app that provides real time traffic updates, transit route information, bus locations, and incentives for carpooling/vanpooling, working from home, etc. • MARKETING MATERIALS: develop corresponding marketing materials (banners, etc. ) that will be used to increase awareness of the Trident Rideshare program.

WEB PAGE IMPLEMENT PLAN AND MONITOR PROGRESS PHONE APP MARKETI NG MATERIAL S

TASK-2 DEVELOPMENT OF A MARKETING AND EDUCATION AND PUBLIC AWARENESS PROGRAM TASK 2. 2 -STAKEHOLDER OUTREACH TOOLS • Consultant will Identify and update stakeholder contact lists: o Transportation Agencies o Large Employers o Chambers of Commerce o Public Transportation Agencies o Governmental Bodies o Environmental/Clean Air Groups • Consultant will develop and conduct surveys and other needs assessment tools to contact stakeholder groups for feedback regarding special needs, selling points, concerns and opportunities of the program. The baseline surveys will be conducted annually to measure performance of the program. These tools will be available or distributed as follows: o Employment Centers o Human Service Providers o Outreach opportunities

TASK-2 DEVELOPMENT OF A MARKETING AND EDUCATION AND PUBLIC AWARENESS PROGRAM TASK 2. 3 - MEETING AND PROMOTIONAL MATERIALS • Power. Point presentations for public meetings • Templates for email mass mailings and responses to inquiries (this should be visually attractive, informative, short, and provide links to the BCDCOG website and rideshare registration websites). • Media public relation materials (for different market segments as needed) o Press releases o Public Service Announcements o Radio ads: 60 second spots during peak drive time o Billboards o Testimonials for rideshare and mobility program: commuters talking with commuters about how Trident Rideshare has worked for them.

PROJECT TIMELINE I-526 TRAVEL DEMAND MOBILITY MANAGEMENT PROJECT Complete Project Scope with SCDOT Conduct Survey of Employers Complete LPA process to select consultant Identify and update stakeholder contact list Make direct contact with CEO Develop and conduct employer and employee survey Develop Marketing Plan Complete LPA process to select consultant Complete Marketing Plan Develop incentives for transit passes Employee Lunch and Learns (Quarterly) Facebook Updates Twitter Updates Quarterly newsletter Marketing Materials Develop Brochures, banners, etc. Transit passes Billboards/PSAs Phone App Rideshare site updated Develop video on how to use rideshare site Steering Committee (Quarterly) SMARTRIDE PROGRAMS/PROJECTS EVENTS Earth Day Festival in North Charleston - April Rideshare Week Commuter Challenge Bike Month- May Meet in March with major partners to see what they want to do Dump the Pump- June Meet with CARTA and Tricounty Link in May Rideshare Week/Commuter Challenge- October Speaker Series (Quarterly) Van Pool Flextime Tax incentives START Mon 8/30/15 Tue 1/1/16 Tue 11/1/15 Fri 1/1/16 Tue 3/15/16 Fri 4/15/16 Tue 9/1/15 Fri 1/1/16 Fri 1/1/16 Fri 4/1/16 Fri 1/1/16 Wed 6/1/16 Fri 1/1/16 Tue 12/1/15 Fri 1/1/16 Fri 9/17/21 Fri 1/1/16 Fri 1/1/16 Fri 1/1/16 FINISH Thu 9/30/21 Mon 8/3/15 Wed 4/1/16 Tue 11/1/15 Tue 3/1/16 Fri 4/15/16 Wed 6/1/16 Thu 9/30/21 Tue 12/1/15 Fri 4/1/16 Thu 9/30/21 Thu 9/30/21 Mon 8/1/16 Thu 9/30/21 Tue 3/1/16 Thu 9/30/21 Thu 9/30/21 Thu 9/30/21 Thu 9/30/21

Questions Contact Mobility Manager Vonie Gilreath at the BCDCOG Phone 529 -0400 extension 202 E-Mail: vonieg@bcdcog. com