OUTREACH PROMOTIONAL MATERIALS SHOWCASE Devon ONalty Connecticut Amber

OUTREACH & PROMOTIONAL MATERIALS SHOWCASE Devon O’Nalty, Connecticut Amber Fink, Missouri Tammy Aldrich, Oregon 2015 STC Summit

Connecticut Shared. Work Devon O’Nalty Connecticut Department of Labor 2015 STC Summit

Shared Work History Shared Work was enacted in Connecticut since 1992 What was… What is… • Available to all registered employers • Reduction is 10 – 60% • Dependency allowance is now payable • Only 2 employees needed • Part-time employees can participate • Added contributory employers • Only available to employers contributing to UI Trust Fund • Reduction was 20 – 40% • NO dependency allowance • Needed at least 4 employees • No part-time employees • No contributory employers 2015 STC Summit 3

This was our website & brochure BEFORE the grant Out with the OLD… 2015 STC Summit 4

…In with the NEW! 2015 STC Summit 5

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New Marketing Materials 2015 STC Summit 7

New Promotional Materials Pens & USB Drive 2015 STC Summit 8

Current Accomplishments • Trained Business Service and Rapid Response staff – Reviewed program changes and introduce a uniform message for staff • Had multiple employer/employee presentations about the program and its benefits • Increased production and streamlined processes. 2015 STC Summit 9

Looking ahead • Promotional mailing to 191, 000 Connecticut employers (completed) • Partnership with Step-Up conferences (completed) – Step-Up: Subsidized Training and Employment Program • Additional training for staff for increased volume due to increased promotion (completed). • Shared Work employer and chamber conferences – With Office of Program Policy, Merit Rating and Rapid Response 2015 STC Summit 10

OUTREACH & PROMOTIONAL MATERIALS SHOWCASE Amber Fink Chief of Benefits Missouri Department of Labor and Industrial Relations 2015 STC Summit

B&W Brochure For Employer Mailing 2015 STC Summit 12

B&W Brochure For Employer Mailing (cont’d) 2015 STC Summit 13

One-Third Page Insert Mailed With. Quarterly Contributions Report 2015 STC Summit 14

2 -year Desk Calendar Promotional Item 2015 STC Summit 15

Three Pop-Up Banner Set 2015 STC Summit 16

Radio Spots & News Sponsorship 2015 STC Summit 17

Banner Ads 2015 STC Summit 18

Labor Link Newsletter Banner on Website 2015 STC Summit 19

Labor Link Bi-Monthly Article 2015 STC Summit 20

SHAREDWORK. MO. GOV 2015 STC Summit 21

Shared Work Video https: //youtu. be/YMY 64 d 5 Tvq 8 2015 STC Summit 22

Website Request for Information Form 2015 STC Summit 23

Link to Brochure from Website 2015 STC Summit 24

Link to Brochure from Website (cont’d) 2015 STC Summit 25

Email Link from Website 2015 STC Summit 26

Phone Number for Personal Assistance Shared Work 573 -751 -WORK (9765) 2015 STC Summit 27

The Oregon Work Share Program Outreach/Promoting Tools and Materials Showcase 2015 STC Summit

Effective Promotion Began with LEAN In an effort to effectively promote the Work Share program Oregon committed to several endeavors that were identified during our LEAN Six. Sigma project. Those solutions were as follows: Ø Develop Written Policies Ø Standardize Procedures to Remove Ad Hoc Decisions Ø Move the Program to a Larger Unit to Allow for Additional Resources and Subject Matter Experts Ø Reduction of Paperwork by Using an Internal Document Management System and Creating Electronic Files Ø Reduce Incomplete, Illegible Applications by Creating Fillable Forms with Required Fields Ø Establish Performance and Program Metrics Ø Improve Current Work Share Tools 2015 STC Summit 29

New Application Packet • Work Share documents were made fillable and can be submitted by email right from the document. 2015 STC Summit 30

New Domain • Easier to market with a smaller URL that is less cumbersome to remember. • From: http: // www. oregon. gov/EMPLOY/ Businesses/Pages/Work-Share. Program. aspx • To: www. oregonworkshare. com 2015 STC Summit 31

Brochures • Updated brochure for a better look and feel and to reflect the new URL 2015 STC Summit 32

Magnet Postcard Mailer • Created a ‘Save this for when you need it’ marketing campaign with an attached magnet 2015 STC Summit 33

Presentations and Webinars • Presentations and webinars about the program by subject matter experts • Content includes advantages for both employers and employees 2015 STC Summit 34

Testimonials • Success stories are our biggest marketing tool • As seen in this video, our current and past participating companies are some of our best supporters of the Work Share program • Oregon Work Share Video 2015 STC Summit 35

Emails and Mailers • Using the tools we already had at our disposable was helpful in informing employers of this valuable program • Postal mail went to area legislators, employer organizations, and employers who had previously participated in the program • Emails also went out to employers and employer organizations identifying the advantages of this program 2015 STC Summit 36

Questions? Oregon Employment Department Training Programs Unit 875 Union St. NE Salem, Or 97311 OED_Workshare@Oregon. gov (503) 947 -1800 2015 STC Summit 37

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