Outline For Focus Group Moderators Guide Rhode Island

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Outline For Focus Group Moderator’s Guide Rhode Island Greenhouse Gas Process

Outline For Focus Group Moderator’s Guide Rhode Island Greenhouse Gas Process

Goals • Explore general knowledge of climate change and greenhouse issues and impacts on

Goals • Explore general knowledge of climate change and greenhouse issues and impacts on Rhode Island • Get responses to perceived benefits and barriers to implementing some greenhouse gas reduction options outlined in the Rhode Island Greenhouse Gas Action Plan • Identify key issues that would help sell greenhouse gas reduction options/strategies to local residents • Test some position/framing ad copy Rhode Island Greenhouse Gas Process

Overview • Partners – Brown University – Greenwich Advertising – Audubon Society of Rhode

Overview • Partners – Brown University – Greenwich Advertising – Audubon Society of Rhode Island • Funding for 2 general public groups (November 2003) – Demographics –similar to RI – Professional recruitment • Need to explore additional sector focus groups with working group members Rhode Island Greenhouse Gas Process

Major Segments 1. Introduction 2. Explore General Knowledge of climate change issues 3. Identify

Major Segments 1. Introduction 2. Explore General Knowledge of climate change issues 3. Identify how they think climate change should be addressed 4. Determine specific actions they are willing to take on priority options 5. Test messages 6. Conclusion Rhode Island Greenhouse Gas Process

1. Introduction • Introduce self/name plates for participants • Overview of topic – Who’s

1. Introduction • Introduce self/name plates for participants • Overview of topic – Who’s sponsoring and why • Explain format – Time frame – Video taping • Ground rules Rhode Island Greenhouse Gas Process

2. Explore General Knowledge • What do they think of when they hear the

2. Explore General Knowledge • What do they think of when they hear the terms climate change/global warming • Where do they recall hearing/seeing the terms? • Do they think global warming/climate change is a serious problem and why or why not • What do they think causes it? • Why do they think it matters (impacts)? Rhode Island Greenhouse Gas Process

Transition • Provide Information – Definition climate change/global warming – Show temperature rise and

Transition • Provide Information – Definition climate change/global warming – Show temperature rise and RI impacts – Show pie chart of causes Rhode Island Greenhouse Gas Process

3. How/Who Should Address Global Warming What do they think should be done to

3. How/Who Should Address Global Warming What do they think should be done to fight global warming? • Explore role of government – Explore awareness of international, region initiatives – what they know – Are they effective • Explore role of business • Explore role of individuals Rhode Island Greenhouse Gas Process

Transition Provide Information • RI Action Plan – Developed through stakeholder process – Adopted

Transition Provide Information • RI Action Plan – Developed through stakeholder process – Adopted 2001 – 52 Options – Save $700 Million over 20 years Rhode Island Greenhouse Gas Process

4. Explore RI Priority Options • Energy – Energy efficient appliances – Compact appliances

4. Explore RI Priority Options • Energy – Energy efficient appliances – Compact appliances – Renewable portfolio standards • Transportation – Public transportation – Carpooling – Reduce VMT’s • VMT insurance – Vehicle Efficiency • Incentives (fee/rebate) • Disincentives (raise gas tax) • Standards for manufacturers Rhode Island Greenhouse Gas Process

5. Test Messages (copy testing) Get participant reactions to a range of positioning statements

5. Test Messages (copy testing) Get participant reactions to a range of positioning statements and messages. • How appealing is the message? • How understandable? • How memorable? Discuss possibilities for other messages. Rhode Island Greenhouse Gas Process

6. Conclusion/Wrap-Up • Summarize key points • Ask participants if they have anything to

6. Conclusion/Wrap-Up • Summarize key points • Ask participants if they have anything to add • Thank them for participating Rhode Island Greenhouse Gas Process