Outcome Driven Innovation Template Outcome Driven Innovation is

Outcome Driven Innovation Template Outcome Driven Innovation is a strategy for creating an innovation centered around fulfilling a customer need. The success of the innovation is dictated by customer-defined metrics and therefore it becomes critical to understand how the client measures value. Once this information is understood, the research, marketing, development etc. of the product or service can all be aligned with generating this value. Companies use outcome driven innovation to discover hidden segments of the market, increase market share, deliver a product message that resonates with customer, and improve the customer experience. To design a successful Outcome Driven Innovation 6 steps must be taken: 1. Define the market around the job-to-be-done 2. Uncover the customers’ needs 3. Quantify the degree to which each outcome is over/under fulfilled 4. Discover hidden segments of opportunity 5. Align existing products with market opportunities 6. Brainstorm new products to meet remaining unfulfilled needs Want more tools and templates? Visit https: //upboard. io/

Outcome Driven Innovation Template Define the market around the job-tobe-done Describe exactly what the customer wishes to get done Uncover the customers’ needs State performance metric(s) that represent the customers’ value(s) Quantify the degree to which each outcome is over/under fulfilled Outcome Average Rating (1 -5) Discover hidden segments of opportunity List market clusters • Want more tools and templates? Visit https: //upboard. io/ Align existing products with market opportunities Outcome Product or Service Brainstorm new products to meet remaining unfulfilled needs Remaining Outcome Product or Service

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