Our Vision FleishmanHillard is a leading global communications
Our Vision > Fleishman-Hillard is a leading global communications consultancy. Our success relies on the exceptional value we bring to our clients by: Hiring and retaining the best people Maintaining a best-in-class workplace dedicated to teamwork and to the growth, development, and retention of our people Working in partnership with clients to create value through the most innovative and effective communications programs Observing the highest ethical and professional standards Being the best-managed organization in our industry Fleishman-Hillard International Communications 1
Who We Are > Founded in 1946, FH has become one of the world’s leading public relations firms: • More than 2, 100 employees located in 80 offices in 24 countries • An unsurpassed reputation for quality • A workplace culture that has made us the industry’s employer of choice Fleishman-Hillard International Communications 2
Our Mission Statement “ To make ourselves as valuable to our clients as they are to us… ® Fleishman-Hillard International Communications ” 3
What Sets Us Apart Results For Our Clients 4
We Differentiate Ourselves Through … > Unsurpassed commitment to client service > Exceptional results for our clients > Global reach and coordination > Growing our employees > Our quality reputation Fleishman-Hillard International Communications 5
Intra-Agency Cooperation The Glue That Holds Us Together > Communications teams are selected from 21 different practice groups across all geographic regions > Matches agency strengths against clients’ needs > Gives clients access to the counsel of the most experienced practitioners in various industries and disciplines Fleishman-Hillard International Communications 6
Practice-Group Approach > Business-to-Business Marketing > Business-to-Consumer Marketing > Corporate Reputation Management > Energy > FH Hispania > FH Out Front > Financial Communications > Food and Agribusiness > Healthcare Fleishman-Hillard International Communications > > > Homeland Security Innovation Interactive Internal Communications Litigation Support Multicultural Public Affairs Retail Social Impact Marketing Technology Transportation Travel and Tourism 7
Our Global Reach A Network of Experts … You Can Rely On 8
Our Global Reach … 80 offices, 60 cities 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1991 1990 1989 1988 1987 1985 1982 1980 1977 1946 Fitz. Gerald Communications (U. S. ); Cairo; Cape Town; Moscow Mercury Public Affairs (U. S. ) Charlotte; Strat@comm (U. S. ); Raleigh-Durham; Warsaw; Blue. Current PR (U. S. , Asia) Guangzhou Allyn & Company (U. S. ); Amsterdam; Korea Berlin; FH Stratcom (Australia); GMMB (U. S. ); Herald Communications (Europe) High Road Communications (Canada); Lois Paul & Partners (U. S. ); Madrid; San Juan; KVO (U. S. ); GPC International (Canada) Cleveland; Up. Start Communications (U. S. ); FH/Vallun Wilkins (South Africa); CPR Worldwide (U. S. , Europe); Kuala Lumpur Montreal, San Antonio, San Diego, R. Duffy Wall & Associates (U. S. ) Hong Kong, Manila, Shanghai, Tokyo Austin, Boston, Minneapolis/St. Paul, Singapore Milan Beijing Dallas, Houston, Mexico City, Miami, San Francisco, Toronto Frankfurt Chicago, Dublin Sacramento Atlanta London, Paris Washington, D. C. Los Angeles New York Kansas City St. Louis 9
Fleishman-Hillard Worldwide Network United States Albany Atlanta Austin Canada Boston Calgary Charlotte Montreal Chicago Ottawa Cleveland Toronto Dallas Vancouver Detroit Houston Kansas City Los Angeles Minneapolis/St. Paul New York Phoenix Latin America Portland Raleigh-Durham Mexico City Affiliates Sacramento Lima Bogotá Miami Buenos Aires Quito San Antonio San Juan Caracas San Diego Guatemala City Francisco San Francisco Guayaquil San José Seattle Kingston Santiago La Paz Santo St. Louis Domingo Washington, D. C. São Paulo Fleishman-Hillard International Communications Europe, Middle East, and Africa (EMEA) Amsterdam Berlin Brussels Cairo Cape Town Dublin Edinburgh Frankfurt Johannesburg London Madrid Milan Moscow Munich Paris Prague Warsaw Affiliates Athens Bucharest Budapest Copenhagen Geneva Helsinki Istanbul Jeddah Lagos Lisbon Ljubljana Ski Sofia Stockholm Tel Aviv Vienna Vilnius Zagreb Asia Pacific Beijing Affiliates Guangzhou Auckland Hong Kong Bangkok Hanoi Kuala Lumpur. Ho Chi Minh Manila City Melbourne Jakarta Karachi Seoul New Delhi Shanghai Taipei Singapore Sydney Tokyo 10 10
Our Major Strength Quality Reputation 11
In 2006, The Holmes Report …Named Us “ International Agency of the Year Fleishman-Hillard International Communications ” 12
For Five of the Past Six Years The Holmes Report Survey Rated Us as the “ Best Big Agency to Work For Fleishman-Hillard International Communications ” 13
Thomas L. Harris/ Impulse Research Survey Fleishman-Hillard finished first in: 1 No. Quality Reputation (for 12 consecutive years*) Brand Awareness (for three consecutive years*) *Survey conducted annually, 1992 -2004 Fleishman-Hillard International Communications 14
PRWeek 2006 Agency Business Report Says: “ The hallmarks of Fleishman-Hillard’s reputation remain its consistent approach to work across disciplines and levels, and the depth and smarts of its long-serving leadership team. ” Fleishman-Hillard International Communications 15
PRWeek 2005 Agency Excellence Survey Says: > FH top-scoring attributes against the industry average: • Provides appropriate strategic counsel and advice • Develops creative programs to meet company’s objectives • Has low staff turnover Fleishman-Hillard International Communications 16
Doing What We “Do” Traditional vs. Non-Traditional Public Relations 17
The environment in which we work: Fleishman-Hillard International Communications 18
The environment in which we work … Fleishman-Hillard International Communications 19
The environment in which we work … Fleishman-Hillard International Communications 20
BUT … I challenge you to consider “PR” in a whole new way. It’s not just media relations … it is smart, effective, integrated communications that cuts-across all functions to drive business strategy. Fleishman-Hillard International Communications 21
A lost message is a lost opportunity! Fleishman-Hillard International Communications 22
Okay … So What? ? The impact of: Outstanding Client Service Teamwork Reputation Ethics 23
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