OUR MISSION SKR Audio Labs aims to bring

OUR MISSION SKR Audio Labs aims to bring to musicians, composers, music producers, and other artists a powerful content creation experience that is without limits and available to anyone, anywhere, at any time.

PRIMER : WHAT IS A DAW? Plugins Patches / Libraries DAW Processors

WHO USES DAWS? Anyone who takes audio seriously! Home Users Professionals Light use Hobbyists Serious Enthusiasts

SEGMENTS MAY LOOK VERY DIFFERENT…

BUT THERE ARE COMMON VEINS…

…AND THEY ALL SEEK THE SAME THING

HOW DO USERS HANDLE IT TODAY? • They don’t • They downgrade • They steal

HOW DO WE SOLVE IT? The first ever full-featured Digital Audio Workstation (DAW) that operates in the cloud.

HOW DOES IT WORK? Front-End GUI Plugin Host App Third-Party Third-partyplugins

PRODUCT/SERVICE ARCHITECTURE USERS Amazon Payments AWS User Database App Virtualization Layer Analytics Tools 3 rd Party Developers ` AWS Storage EC 2 Compute } Plugins, libraries, scripts, etc. are hosted here

WHAT DOES IT MEAN?

WHAT DOES IT MEAN? $61500 (approx. ) Home setup $2000 (approx. ) Home setup * Pictures sourced from The Smith’s Journal and Roland UK, Original GBP figures -> USD @ conversion rate at the time.

HOW ARE WE DIFFERENT? Only trivial usage of cloud!

EXISTING EFFORTS IN THE CLOUD… Crowdsourcing music and composition + social network for musicians Live realtime collaboration and platform-independent Neither is full-featured!

WHY DON’T THEY WORK? 3 rd-party developers STOP

REVENUE MODEL Hobbyists Core Service Subscription Revenue Sources Enthusiasts Professionals Software Licenses 3 rd Party Developers Hourly rate } Flat monthly rate

TIMELINE Critical during dev and beta – more 3 rd-party hosting partnerships Core Dev (9 mo) App. Stream Beta (6 mo) LAUNCH v 1. 0!

KEY MARKETING PLATFORMS Social/Online Media Crowdfunding Trade Media Educational Institutions

MARKET GROWTH Per-SKU retail revenues are shrinking, but total revenues aren’t! Market size is growing! Charts sourced from NAMM 2015 Global Report Data is US-only, but report states that they mirror worldwide trends

MARKET GROWTH Explosion of platforms that allow people to publish content created in their own home! Music is no exception.

PROJECTIONS

PROJECTIONS

PROJECTIONS Total Targeted funding (Seed through A) – $6. 5 mn

TEAM Parashar Krishnamachari Founder, CEO ~30 years R&D engineering experience, 25+ years musical experience, 10+ years in gaming, 5+ years in movie industry. Former chair of ACM SIGMUSIC and SIGGRAPH, former SIFA sponsor, former ICMS violinist Currently seeking : CFO, Marketing, additional engineering support, media production.

For more information, see: skraudiolabs. com Or email to: info@skraudiolabs. com