Our Massive Transformative Purpose We will help SMEs

Our Massive Transformative Purpose We will help SMEs globally to grow exponentially avoid disruption and benefit society Helping SMEs to exponential growth

Why SMEs matter? Helping SMEs to exponential growth

What are Ex. Os? § Ex. Os: 10 X faster, more efficient/effective § Tech. Dept, Build Direct, Coyote Logistics § Last 4 years: from 50 to 125 Unicorns § 20 year ago: 20 years to build a Unicorn § Now: 1 year Helping SMEs to exponential growth

Some of the Ex. O-tools Graphics: Thanks to Salim Ismail et al. + Frank Diana Helping SMEs to exponential growth

Our meassure of success § Five percent of Danish SMEs will be Ex. Os § One percent of EU SMEs will be Ex. Os § Impact § 15, 000 SMEs create far more value § Tens of thousands new jobs created § Thousands of companies not disrupted § Tens of thousands of jobs not disrupted Helping SMEs to exponential growth

Our solution is E-learning • • Experience based Flexible structure Modulized Individualized • Self-study • Teacher support • Peer-to-peer sparring • • Case presentions Exercises Tests Games • Videos • Webinars • Podcasts § Corporate E-Learning market CAGR > 11% § ”Competitors”: Lynda. com, Gazelles. com Helping SMEs to exponential growth

Customer acquisition* • Market approach • Multichannel e-marketing • E-shop • Community • Winning customers • Ex. O methods becomes primary activity • Quick, significant effects Helping SMEs to exponential growth

Pricing example* • Access via login • Pricing to be tested: • Euro 149 per module • 10 percent discount on first module • 5 modules package 10 percent discount • 10 modules package 15 percent discount • SMEx. O™ Club membership Euro 149/yr. • Community members: Free module per new referral • Additional services one-off or subscription Helping SMEs to exponential growth

The SMEx. O-team* Management Peter Sørensen Claus Amann External E-learning Solution Designers Advisory Board External Accounting Service Community Ambassador E-marketing Specialist Helping SMEs to exponential growth External Webpage & -Shop Developer

Commercial viability • 6 -9 months to ”proof-of-concept” • Cash requirement DKK 3 -5 m. MVP approach • 3 -5, 000 customers payback • Risks: too little customer acquisition • Unsatisfied users due to limited results • 12 months operation DKK 6 m. • 1, 500 -6, 000 customers payback • 300, 000 SMEs in Denmark, 20+ m. in the EU Helping SMEs to exponential growth

Business Valuation • Fully operational • 50 -150 new users/month cover costs of operation • Each addtional 100 users/month = Net Profit DKK 150 -400, 000 • If succesful: • 15, 000 Danish users/4 modules = DKK 60 m. • 200, 000 EU users/4 modules = DKK 800 m. • Ex. O characteristic: scaling costs close to zero Helping SMEs to exponential growth

Our target person is* • SME owner/manager • Short term goals • Day-to-day solutions • Difficult to contact • No ”greater picture” • ”Growth”, ”disruption” not focus • Not prepared to be taught Helping SMEs to exponential growth

Pricing principles* • Low enough to not be a barrier • High enough to ensure immediate use • Discounts or reductions not important • Growth results essential motivation: • A company owner buys 4 modules and invests 200 hours of his and his coworkers in implementation. Total investment DKK 150, 000. Company turnover DKK 5 m. , contribution margin 30 percent. Money back if implementation increases turnover with DKK 500, 000 = 10 percent. Implementation of SMEx. O™ modules should result in Ex. O growth -counted in “times” and not “percentages”. Helping SMEs to exponential growth

Community & SMEx. O IVS* Helping SMEs to exponential growth