Our Global Strategy for the 21 st century

“Our Global Strategy for the 21 st century…”

Company Profile E. & J. Gallo Winery is a global, visionary company. We are family owned, and family run. We produce an array of table wines, beverage wines, and distilled spirits for domestic and international markets. We have a diverse and growing product portfolio. We use quality grapes from every major California growing region to make the best premium wines. We serve an international clientele—located in more than 86 countries. And we are experiencing phenomenal growth. 6, 400 employees worldwide. Founded in 1933 by Ernest & Julio Gallo. Chairman—Ernest Gallo. Product line consists of more than 30 table wines, sparkling wines, beverage wines, dessert & fortified wines, and distilled spirits.

Vision: "A bottle of Gallo wine on every table. " We will grow the California wine industry and be the global leader in quality, innovation and customer satisfaction. We will manage the business with a long-term view. We will have the number one and/or number two brand in every category or major subcategory we enter. We will be an employer of choice.

Values Integrity Quality Respect Continuous Improvement Customer Driven

Cultural Attributes Bias Toward Change Teamwork Personal Challenge and Satisfaction Sense of Urgency Achievement

Topics of Discussion Corporate Level Strategy Business Level Strategy What the Future Holds

CORPORATE LEVEL STRATEGY Define Overhead In the Beginning We Had Grapes As We Grew, We Looked at Our Overhead Cut Overhead by Controlling Costs (glass, box, cork, sourcing grapes from farmers in California, etc. …) The Next Level For Our Company: RDC (Regional Distribution Centers). These RDC’s will Support Many Areas of Our Company How Do These Concepts Help Our Company? Increases Bottom Line Profitability Allows the Winery to Reinvest Money For Future Growth (Advertising, R&D, etc. )

WELL KNOWN GALLO PRODUCTS Bartles & Jaymes Coolers Andre Champagne Ballatore Spumante The Vineyards of E&J Gallo Carlo Rossi Livingston Cellars Boones Farm Thunderbird Peter Vella

BUSINESS LEVEL STRATEGY Start from the Beginning Low Overhead-Low Cost-Low Profit Wine Trends Shift Consumers Drinking Habits: Health Benefits/Case Studies Higher Quality Wines Higher Profits

NEXT GENERATION OF GALLO PRODUCTS Ecco Domani Wild Vines Turning Leaf Coastal Reserve Gossamer Bay Indigo Hills Anapamu Gallo of Sonoma

THE FUTURE FOR THE GALLO WINERY Continue to Grow the California and Global Wine Business Educate the Consumer Continue to Support the Trend of Drinking Higher Quality Wine What Does This Mean To You? ? Growth in the Consumer Goods Industry, and a Potential Great Company to Work For!!!!

The Next Step If you are interested in a Career Opportunity with the Gallo Winery, I can be contacted at: Paul Sorrentino 1 -800 -322 -2389 x - 7133 For more info: www. Gallo. com