OUR COMPANY GROUP 3 MEMBERS Taimoor Ahmed Group

OUR COMPANY

GROUP 3 MEMBERS Taimoor Ahmed (Group Leader) Kashaf Ejaz Maheen Iqbal Syed Ibad Arifeen Jawwadali Mundrawala

CORPORATE PHILOSOPHY

• J. was established in 2002 • Initially, only men's wear was available at the store. • With the unexpected early success, the brand was able to make early and quick inroads in other segments of the clothing market which includes women and children wear. • In 2011, they took another bold initiative and gave a new look to all our outlets as part of our ‘New Outlook, New Outlet' strategy. • The brand was first one among their competitors to introduce fragrances with their cultural clothing brand as a part of their expansion policy. • As per Mr Johar Ali, who is a senior executive at J. , the company adheres to it values and makes them basis for whatever they indulge in.

THE COMPETITIVE LANDSCAPE

PROGRESS AND EXPANSION • J. has been expanding quietly and much more impressively than its competitors • J. is a market leader when it comes to traditional wear (Gota Kinari and Block Prints) • Competitive Advantage due to a) Junaid Jamshed’s name b) Reasonable prices c) Satisfied customers d) Eastern touch of culture

SEGMENTATION TECHNIQUES Geographic: 1. • 2. Most outlets in Lahore for eg. Are around MM Alam Road and Fortress. Demographic: Gender – Female and Male • Income – Mostly A, A-, B+. Occasionally B, B-, C+ • Psychographic: 3. • 4. Upper middle and higher class Behavioural: Occasions like Eid, 14 th August, Defence Day • Bridal dresses for Wedding •

TARGETING TECHNIQUES • Micromarketing • Personal / Individual • Culture, demand, needs, wants of the customers

BRAND POSITIONING • Moral and emotional appeal • People / Image differentiation

COMPANY PORTFOLIO

BRAND POSITION WITHIN THE PORTFOLIO Clothing Beauty U&I Garments pvt. Ltd. Accessorie s Shoes

Clothing Beauty Accessories Shoes Kurti collection, lawn stitched and unstitched, male kurta shalwar, groom’s wear, Nearang, kids wear Fragrances, J Notes, Beard oil Jewelry, stoles and other accessories for grooms Women’s shoes, khussa

J. PRICING STRATEGY Customer drive pricing strategy • Mainly aiming to cater SEC B and below. • Held atleast twice an year. Value based pricing High-low pricing • Comparatively higher prices throughout the year. • Targetting their main customer group i. e. SEC A.

Some more occasional discounts. .

However, their recent product launch is expected to follow the value-based pricing strategy. The more products in the box the higher the price will go. J. claims it to be a unique product launch in the market.

DISTRIBUTION STRATEGY

CURRENT SITUATION • 5 Supply Chain departments. • EXCLUSIVE DISTRIBUTION in its roughly 100 outlets. • Online store compares to about 10 brick and mortar stores. • Small Warehouses with each retail outlet to avoid inventory deficiencies.

PROBLEMS FACED BY J. • Difficult to maintain the balance between inventory deficiency and accumulation • Data Digitization – Transactions with suppliers still mostly take place on paper • Backed up Data – Transitioning is difficult due to pipeline data and conversion time • Difficult to forecast and pre-arrange for inventory based on demand within the area.

SUPPLY CHAIN SOLUTIONS • The future of Supply chain lies within the use of software. • Big Data, Machine Learning and Forecasting techniques. • J. is currently working with about 5 software houses in-order to come up with a solution to this. • Inventory forecasting on outlet level and setting inventory goals. • Appraising and monitoring supplier performance.

OTHER FACTORS COMING INTO PLAY • Disintermediation due to direct online dealings with customers. • Logistics being revamped in-order to accommodate changing environment. • International expansion and overall better Supply chain management goals.