OUMH 1103 Topic 7 Information Gathering Process ramemsoum
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OUMH 1103 Topic 7 Information Gathering Process ramems@oum. edu. my Page 1 of 9
7. Information Gathering Process OUMH 1103 Learning Objectives: At the end of the Chapter, you should be able to: q Identify 6 reasons why you need information q Describe the concept & 3 components of the TSDAS Digital Library q Explain the 5 steps in the information gathering process as shown in the Information Trail ramems@oum. edu. my Page 2 of 9
Why do we need information? OUMH 1103 Supplement & Complement Prepare for Discussion Produce Assignment Prepare for Oral & Written Examinations Expand Subject Knowledge & General Knowledge Satisfy Curiosity ramems@oum. edu. my Page 3 of 9
Where to get information? OUMH 1103 FORMAL Lectures Tutorial Books Newspaper Speeches Radio Television ramems@oum. edu. my INFORMAL Conversations Gossip Personal Notes Memos Hearsay Page 4 of 9
Information Trail OUMH 1103 • Identify and analyse the topic • Identify the information resources and sources • Apply appropriate search strategies to get maximum results • Evaluate and select the information relevant to the topic • Present the relevant information as required by the topic in a written, Power. Point or oral format ramems@oum. edu. my Page 5 of 9
Search Strategies RESOURCES Printed Electronic Books • Books 24 x 7 OUMH 1103 • OPAC • Ebrary • xreferplus A search strategy is the “action plan” for retrieving information ramems@oum. edu. my Journal Websites • Springer. Link • IOP Journals • ACM & ASAP • E-media • Internet • Proquest • Emerald • Ebsco. Host • Ei-Village Page 6 of 9
Type of Search Strategies Subject OUMH 1103 Author ramems@oum. edu. my Search Strategies Keyword Title Page 7 of 9
Boolean Connector • AND, OR & NOT Search Results Requires all the words to be present in the results e-business OR ecommerce ANY of these words can be present in the results. Use OR for synonyms marketing NOT retailing Excludes the documents with the word retailing from the result OUMH 1103 marketing AND internet ramems@oum. edu. my Page 8 of 9
OUMH 1103 Question? ramems@oum. edu. my End of Topic 7 Page 9 of 9
Words with oumh
Interactive methods of information gathering
Types of deflation
Information gathering and processing in retailing
Gathering performance information
Information gathering: interactive methods
Gathering information and measuring market demand
It broadly defines the area of research
Measuring market demand
Gathering information and scanning the environment
