OTT New Media Market Opportunities Gabriel Dusil SVP

OTT & New Media Market Opportunities Gabriel Dusil SVP Marketing & Corporate Strategy www. facebook. com/gdusil cz. linkedin. com/in/gabrieldusil gdusil. wordpress. com gabriel. dusil@visualunity. com Prague • London • Moscow • Cologne • Bratislava • Belgrade • Nairobi • Dubai © 2013 Confidential www. visualunity. com Gabriel Dusil 1

Download the Original Presentation Download the native Power. Point slides here: • http: //gdusil. wordpress. com/2013/06/17/ott-and-new-media-marketopportunities Or, check out other articles on my blog: • http: //gdusil. wordpress. com © 2013 Confidential www. visualunity. com Gabriel Dusil 2

What is “Connected TV” “There will be over 551 million smart TVs connected to the Net by 2016, about 20% of all TVs in the world” • Over the Top (OTT) • IPTV, HTPC • STB, Game Console Web TV • Digital TV Research OTT Goes Global - Worldwide Survey of OTT Services TV Web Video On Demand Live Streaming & Catch-up Time, Place & Device shift © 2013 Confidential www. visualunity. com Gabriel Dusil 3

What is Multiscreen? Cinema Television PC, Laptop Tablet Mobile Aspect 2. 39: 1 16: 9 4: 3 & 3: 4 3: 2 & 2: 3 Experience Lean Back Lean Forward & Back Interaction 1 100 min. 43 min. 39 min. 30 min. 17 min. Multiscreen 1 Google - New Multiscreen World (12. Aug) Figures for TV, PC, Tablet & Mobile © 2013 Confidential www. visualunity. com Gabriel Dusil 4

What is OTT? OTT = Over the Top content • Services that use an internet connected device to an existing ISP service to receive (video) content • eg. Roku, Blu-ray player, Nintendo Wii, Smart TV, Xbox, Play. Station, Tablet, etc. v. Conf. 2% linear TV 10% OTT 11% Cloud 11% OTT (Internet Video) will grow 12 x from 2012 to 2020 Alcatel-Lucent Bell Labs - “How the tablet generation is pushing networks to the edge”, 13 th Dec. 2012 linear TV 66% Vo. D 22% Vo. D 29% © 2013 Confidential www. visualunity. com Gabriel Dusil 5 OTT 48%

What is OVP? OVP = Online Video Platform • A cloud-based content management solution (CMS) for managing and delivering multimedia (namely video) to subscribers • A solution to manage, publish, measure, and monetize high quality video content on the web. vu. Easy Manage Analytics Admin Monetize DRM CMS Live stream Adverts Video on Demand CRM © 2013 Confidential www. visualunity. com Gabriel Dusil 6 Pay

Multiscreen Solution Provider What We Do What We Deliver For Whom We Deliver Platform Service Software Solutions Provider Development vu. Media vu. Net vu. Mobile vu. Easy vu. Multiscreen Professional Services Broadcast Design Consulting Project Management Transcoding System Integration Network Operators • Media Companies • Enterprise © 2013 Confidential www. visualunity. com Gabriel Dusil 7

Online will Surpass Broadcast by 2020 1. 5 1 0. 5 Time per week (hours) By the end of this decade, more people will be watching Internet video than television Weekly Viewing Times for Video Live Broadcast Internet Video 0 2012 Social. Times. com - http: //socialtimes. com/online-video-tosurpass-us-broadcast-tv-by-end-of-decade_b 13470 2014 2016 2018 © 2013 Confidential www. visualunity. com Gabriel Dusil 8 2020 2022

Cloud-based Opportunities 24 CAGR 41. 7% 26. 6% 17. 4% Saa. S Iaa. S billions US$ Cloud Computing - ‘ 11 -’ 16 Infrastructure as a Service (Iaa. S) Platform as a Service (Paa. S) Software as a Service (Saa. S) 16 Paa. S & Saa. S cloud-based services expect strong double digit growth • Visual Unity has offerings in Iaa. S, Paa. S, & Saa. S 8 0 2011 2012 2013 2014 2015 2016 Gartner – Public Cloud Service Forecast (12. Q 2 Update) CAGR – Compounded Annual Growth Rate © 2013 Confidential www. visualunity. com Gabriel Dusil 9

Market - Broadcast & OTT Broadcast market estimated at OTT will be 37 b US$ by 2017 $430 b globally, by 2017 • Average annual growth of 29% Broadcast $428 b 92% Global OTT Video Revenue Forecast '11 -'17 30 2017 billion US$ Transactions Subscriptions Advertising 20 10 Online Video $37 b 8% 0 20 11 CAGR = Compounded Annual Growth Rate 20 12 20 13 14 20 15 20 16 20 © 2013 Confidential www. visualunity. com Gabriel Dusil 10 17 20

Online Video by Region billion US$ Online TV & Video Revenues (billion US$) 20 10 31 0 10 012 017 0 2 2 2 Asia 23% 2017 % CA GR Rental Vo. D Subscriptions Advertising Europe 28% North America 41% Others 8% © 2013 Confidential www. visualunity. com Gabriel Dusil 11

We Offer 3 Cloud Services Saa. S • OVP vu. Easy™ Software-based Cloud service Iaa. S Design & Architect Development Custom Integration • CDN = Content Delivery vu. Net™ Software Paa. S • OTT platform • vu. Media™ vu. Media Platform as a Service Software Hardware Monetization OTT = Over the Top Content OVP = Online Video Platform Consultation Configuration Middleware Build & Test Management Maintenance Infrastructure vu. Easy SLA Multi-tenancy Customize Database Software Storage vu. Net Content Delivery Virtualization Integration © 2013 Confidential www. visualunity. com Gabriel Dusil 12

Multiscreen Solutions, Servicing… ‘‘ ‘‘ ‘‘ Traditional Broadcasters Multiscreen Providers We Provide We offer a We service products & platform solutions clients wanting services to for companies content existing wanting to bridge delivered onto broadcasters content to the many devices 1950+ 1997+ Internet Broadcast Online Video © 2013 Confidential www. visualunity. com Gabriel Dusil 13

• Broadcast Solutions • vu. Easy™ OVP Services • Entry Level Video platform in-thecloud (Saa. S) • vu. Media™ OTT Solutions • Bridge between Broadcast & Multiscreen (Paa. S) • vu. Net™ Content Delivery • CDN Services, Guarantees quality of video delivery (Iaa. S) • Multiscreen Services Solution Cost Offering A Full Range of Video Services Broadcast Solutions (Products & Services) vu. Media™ OTT (Paa. S Platform) vu. Easy™ vu. Net™ CDN (Iaa. S OVP Service) (Saa. S) Multiscreen Services (Software Dev. ) © 2013 Confidential www. visualunity. com Gabriel Dusil 14 Project Size

Create image live Ingest vu. Ingest Recorder Metadata audio Transcode film Profiles Frame size cam Bitrate vu. Management Dashboard Search Discovery Deliver Consume Servers Storage Analysis Stats Reports Live & Vo. D Scheduler db Manage CRM Content Management System Content Protection Link. Shield DRM Geo. IP Monetization Gateway Auditing Payment disc Player OTT STB CMS Client Relationship Management Portal Adaptive Optimized Live Stream Vo. D Storage Advertising Web App Store Social Networking vu. Media v 2. 0 DB = Database AV = Audio Visual 4 K = up to 4096× 3072 OTT = Over the Top Content STB = Set Top Box Vo. D = Video On Demand © 2013 Confidential www. visualunity. com Gabriel Dusil 15

vu. Media™ - Features & Benefits Modular, Scalable & Redundant Architecture Monetization of Digital Video & Audio Content & Client Relationship Management Global CDNs Integration Superior Viewing on Any Device or Screen Complete Brand & Content Rights Control Vo. D & Live Streaming End-to-end Workflow Statistics, Reporting & Analytics Engines © 2013 Confidential www. visualunity. com Gabriel Dusil 16

Clients © 2013 Confidential www. visualunity. com Gabriel Dusil 17

Partners © 2013 Confidential www. visualunity. com Gabriel Dusil 18

Visual Unity - Differentiators Advanced Features: 4 K video, 3 D, DRM, … Expertise in Broadcast workflow Online Video Big Enough to Deliver, Small Enough to Listen Very cost effective Software Development End 2 End Solutions to Manage, Deliver & Monetize Multi-language & Multi-culture support Successful History of Reference Accounts Flexibility: Both custom or off-the shelf offering © 2013 Confidential www. visualunity. com Gabriel Dusil 19

© 2013 Confidential www. visualunity. com Gabriel Dusil 20

Synopsis - OTT & New Media Market Opportunities • The era of multiscreen video has begun. Portability and connectivity are changing the video landscape. TV everywhere and other multiscreen initiatives are fundamentally changing the entertainment business model, with apps streaming live to TVs, computers, tablets, and mobile phones. According to the latest forecasts from Informa, the global online-video market will be worth $37 billion in 2017, driven by the popularity of OTT (Over the Top services). Broadcasters, content owners, and distributors must engage multiscreen delivery to survive. This presentation explores these market trends, and integrated solutions that bridge the gap between the broadcast world and multiscreen consumption. © 2013 Confidential www. visualunity. com Gabriel Dusil 21

Tags - OTT & New Media Market Opportunities 4 K, Connected TV, Digital Video, Online Video, Gabriel Dusil, Internet Video, Broadcast, Linear Broadcast, Multi-screen, Multiscreen, New Media, Online Video Platform, OTT, Over the Top Content, OVP, Smart TV, Social TV, Visual Unity, Paa. S, Platform as a Service, Saa. S, Software as a Service, CDN, Linear Television, Linear TV, System Integration, Television © 2013 Confidential www. visualunity. com Gabriel Dusil 22