OSGOODS MODEL OF COMMUNICATION CONCEPT The OsgoodSchramm model

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OSGOOD’S MODEL OF COMMUNICATION

OSGOOD’S MODEL OF COMMUNICATION

CONCEPT • The Osgood-Schramm model is built on theory that communication is a two-way,

CONCEPT • The Osgood-Schramm model is built on theory that communication is a two-way, with a sender and a receiver. • He popularized the notion (belief) that communication was circular rather than linear, meaning that it required two participants taking turns sending and receiving a message

CIRCULAR IN NATURE

CIRCULAR IN NATURE

CIRCULAR MODEL • According to this model the sender becomes a receiver at times

CIRCULAR MODEL • According to this model the sender becomes a receiver at times and the receiver becomes the sender the next moment. As this model is circular in nature and not a linear. • According to the Schramm's model of communication, coding and decoding are the two essential processes of an effective communication. He also emphasizes that the communication is incomplete unless and until the sender receives a feedback from the recipient.

SEMANTIC NOISE • Semantic noise is a concept introduced here it occurs when sender

SEMANTIC NOISE • Semantic noise is a concept introduced here it occurs when sender and receiver apply different meaning to the same message. It happens mostly because of difficult words and Technical Language used. • Semantic noise refers to when a speaker and a listener have different interpretations of the meanings of certain words. • When semantic noise takes place decoding and interpretation becomes difficult and people get deviated from the actual message

ADVANTAGES OF OSGOOD MODEL • • Advantage of Osgood- Schramm model of communication Dynamic

ADVANTAGES OF OSGOOD MODEL • • Advantage of Osgood- Schramm model of communication Dynamic model- Shows how a situation can change Assume communication to be circular in nature. Shows how feedback can work: This model works well for explaining feedback. Other models see communication as being a one-way street, which fail to account for feedback and dialogue. In this model, the speaker can get feedback about their language, jokes, choice of words, etc. so they can try to communicate more and more clearly as the cycle continues. • Recognizes that communication is complex : By accounting for encoding, decoding and interpretation, this model shows how sometimes we can mishear and misinterpret information. • Sees us as active communicators: While other models see people receiving information as passive recipients, this one shows how we’re active in interpreting information we receive.