Organizational Conflict in Apple Team members ZEZI ZHANGDan

Organizational Conflict in Apple Team members: ZEZI ZHANG（Dan） JINHAO ZHANG（Gerald） YIWEI WANG（Cherie） CEG： 08038593 CEG： 08038564 CEG： 08038349

Introduction Apple is one of biggest multinational technology company in the world. 123, 000 full-time employees in head office and 498 retail stores in 22 countries as of July 2017. As of January 2016, more than one billion Apple products are actively in use worldwide. 2021/2/28

What is the conflict ? Conflict is a social phenomenon that occurs in species, time period, and culture. (De Dreu, Gelfand，2007)

Discrimination can be a source of intense conflict e. g. Discrimination against the Chinese market 2021/2/28

Performance - review of conflicts negative feedback in the appraisal based on the employee's own behavior during the appraisal is inevitable. 2021/2/28

Conflict with customers Sales and customer service may often conflict with customers. Conflicts between Apple and customers have always existed 2021/2/28

There are two main types of conflicts: functional conflicts and dysfunctional conflicts

Functional Conflict Functional conflict actually supports the work you’re doing. because: it’s in line with the goals of your firm. problems actually get resolved. Enhanced productivity New insights Improved employee interaction

Dysfunctional Conflict an exceeding of conflict or a lack of sufficient motivating conflict. decline in communication or the performance There are five stages of Dysfunctional Conflict. 1. Incompatibility 2. Recognition 3. Intention 4. Perceived behavior 5. results

Distinguish 1：project performance 2：group goals 3：Team member behavior • functional: interest and curiosity • Dysfunctional: 1：disagreement 2：origin 3：Targeted

The conditions to resolve and Stimulate in Organisations Team members, employees • 1：Understand Respect • 2：Teamwork • 3： Effective.

Manager, Working Environment • Physical environment • Set super goal • Take administrative measures • Education • Encourage competition 2021/2/28

Example 2 examples about dysfunctional conflict and functional conflict. In additional, I will analysis the cases. 2021/2/28

1. Apple VS FBI (functional conflict) On December 2, 2015 a terrorist attacked the California. The FBI tried to force Apple to go against their customers liberties and gain access to the terrorist’s iphone for FBI. 2021/2/28

Resolve and Result 1. Set up a group 2. Change working condition 3. Follow the case in time won the trust of customers. 2021/2/28

2. Apple VS China(Dysfunctional) Workers of Chinese Apple factory were working 12 hours a day. Apple’s biggest supplier Foxconn committed suicide because of the stressful conditions of their job. In these two cases, Apple conflicted with workers. Apple didn’t deal with this problem well. 2021/2/28

Result Of Case 2. This conflict caused negative results: 1. Destroy the relationship between Apple and Chinese workers. 2. Both parties can end up losing in this type of conflict. 3. This type of conflict can lead to further acts of negative. 2021/2/28

conclusion • Common phenomenon • Different type of conflict • Positive and negative results 2021/2/28

List Of Reference • APE Project Management. (2017). Do You Encourage Functional Conflict? - APE PM. [online] Available at: http: //apepm. co. uk/encourage-functional-conflict/ • Fenn, P. , O Se , M. and Davis, E. (2011). Dispute resolution and conflict management in construction. London: Routledge. • Nelson, D. , Quick, J. and Foote, D. (2003). Organizational behavior. Mason, Ohio: Thomson/South-Western. • Fao. org. (2017). Session 5. Conflict management. [online] Available at: http: //www. fao. org/docrep/w 7504 e 07. htm • Eunson, B. , 2007. Conflict management, Milton, Australia ; Berkeley, CA: John Wiley & Sons. • De. Dreu, C. K. W. & Gelfand, Michele J, 2008. The psychology of conflict and conflict management in organizations, New York ; London: Lawrence Erlbaum Associates. 2021/2/28

• Anon(2017). What is Conflict? [online] Available at: https: //www. dlsweb. rmit. edu. au/toolbox/leadership/toolbox/rm/rm_c 19. html [Accessed 29 Nov. 2017]. • Bohez (2017). Conflict Management. [online] Slideshare. net. Available at: https: //www. slideshare. net/Karen. Bohez/conflict-management-at-apple [Accessed 29 Nov. 2017]. 2021/2/28

Thank you Any questions please?