Organic Farming under PKVY Presentation by A Neeraja

Organic Farming under PKVY Presentation by A. Neeraja Joint Secretary (INM) 24 -01 -2019 1

D o m e s t i c m a r k e t s & P G S Journey of Organic farming under PKVY so far. . . Brand Emergence 2. 3 lakh ha in phase 1 4 lakh ha in phase 2 2. 82 lakh farmers registered on PGS portal Made in Mandla Organic uttarakhand TN Organic product Tripureswari Fresh Jaivik Jharkhand Gomti organic 28723 lakh scope certificates issued ZBNF as major system- A, P, H. P Flexible guidelines & large clusters Chattis- Aadim, Panchtatva, Mahamaya Jaivik Utpad 2

Financial Assistance under PKVY 2% Administrative charge Value addition& marketing Rs 8800(17. 60%) Cluster formation, resource persons training Rs 7500(15%) 50000/ha cost On and off farm inputs. Rs 31000 (62%) Intercomponental change PGS verification & sample test. Rs 2700(5. 40%)

Steps taken to ensure credibility to PGS –India : New outreach • Participatory Guarantee System-India (-India) portal revamped- crops, beekeeping, livestock wild harvest, processing& handling • PKVY portal /MIS of PKVY developed • State seed certification agencies can act as RCs • Distinct roles for service providers and RCs • NCOF/ RCOFs – technical backstopping and monitoring • Sample testing for pesticides • 100% traceability of organic produce through UID Can graduate to third party certification to shift to export market Prepares farmers to maintain process and product documentation to win market credibility. An alternative to Third party certification cost effective, farmer-friendly hassle-free – Promotes decentralized and participatory approach

FSSAI Regulation for Organic products - winning the confidence of consumer • FSSAI guidelines: Organic products-NPOP or PGSIndia • PGS-India logo and Jaivik Bharat logo • FSSAI Logo with Registration/ Licence No • UID Code or Certification no. along with URL for consumer verification 100 % Traceability by consumer up to production level 5

Jaivik Kheti Portal • • • Jaivikkheti. in Knowledge platform & E-commerce Sale of Authentic certified products Direct sale by farmers by quoting price All regional languages PGS/NPOP/ other certified agriproduce 8000 farmers registered 104 input suppliers registered Payment gateway User manual, grievance redressal mechanism 6

Issues scattered clusters late start in few States – 2 nd phase Lack of awareness / slow PGS entries State share not released Implementation left to RCs, Selection of Regional Council & Service Providers Eo. I Submission of UCs not on time 62% of cost norm to be transferred through DBT 7

Expectations from States Planning • Commodity based large clusters • Market oriented planning- RCs Play major role • Selection of Service providers/ RCs in time • Capacity building of staff • Regular reviews- Bihar, WB, HP, Kerala, Telangana, Punjab, Haryana • Geotagging of clusters Monitoring Financials /Marketing • Quick PGS entries • Ensuring quality testing of agriproduce in FSSAI labs/ NABL • MIS entries of PKVY • Timely release of state share / submission of Ucs • Jaivik Kheti portal entries for e-commerce – Marketing 8

Way Forward & Recommendation Ensuring PGS credibility- transaction certificate Developing Jaivik Kheti portal as one stop shop for all things related to organics PKVY Projects – to be Market linked projects for commodity based clusters Focus on consumer awareness, publicity for PGS products

THANKYOU 10