Oreo Your Favorite Cookie Who is Introduced in

Oreo Your Favorite Cookie

Who is ? ● Introduced in 1912 by Nabisco ● Was first called Oreo Biscuit and after several name changes, Oreo was renamed in 1974 to Oreo Chocolate Sandwich Cookie ● Best-selling cookie in the United States ● Available in over 100 countries (Japan, argentina, Indonesia, China, etc. ) ● Kosher and Vegan ● Iconic, yet classic taste - two chocolate disks with a creme filling in between ● Over 100 flavors

Guerilla Marketing ● Pictures of different Oreo cookies flavors will be placed on familiar transit locations, such as escalators, moving sidewalks and elevators. ● This tactic will create an illusion of a variety pack being made. ● The pictures will lead to an interactive kiosk where consumers can create their dream variety pack. ● The hashtags #Your. Favorite. Cookie and #Post. Your. Pack will be on the kiosk. ● Can create a four-pack or six-pack (4 -6 flavors and cream thickness)

Vision

Social Media Marketing Plan ● Twitter, Facebook, You. Tube, Instagram & Snapchat - reaches large targeted audience (8 - 65) ● Use of the hashtags #Your. Favorite. Cookie #Post. Your. Pack ● Featured on Oreo’s social media pages ● Oreo will post daily to promote flavors

Sales Promotion ● Digital coupon sent to consumer after post, . 50 cents off at interactive kiosk ● Consumers can vote online at Oreo. com for their top flavors, digital coupon sent for $1 off full size variety pack ● Five variety packs (15 flavors) will be made and sold in stores around the world for a limited time

Direct-Mailer & Magazine Ad ● https: //1 drv. ms/w/s!Ake. Z 93 q 2 Qef 8 al. RVi. RZRi. UGK 0_c ● https: //1 drv. ms/w/s!Ake. Z 93 q 2 Qef 8 b 0 zr. Rn 2 U 99 H 3 aak

Radio Script & Television Ad ● https: //1 drv. ms/w/s!Ake. Z 93 q 2 Qef 8 c. Bx. PDOax 5 rv. TXC 0