Orangina Brand Resonance Pyramid Strong brand resonance Orangina

Orangina Brand Resonance Pyramid Strong brand resonance : Orangina is among the most well know beverages on the French soda market, strong customer loyalty. 4. WHAT ABOUT YOU AND ME ? Quality orange soda : The Orangina taste/bottle are strongly recognizable and the customer is not disappointed High performance : High tenure in fruit (12%), fruit pulp, less sugar Resonance Judgements Performance Feelings Imagery Salience Sensuality, well-being, « Orangina experience » , self confidence 3. WHAT ABOUT YOU ? Sensual image, experience creating, self-fulfilling, funny 2. WHAT ARE YOU ? 1. WHO ARE YOU ? High brand awareness : strong historical inheritance High recognition and recall on the fruit soda market : strong French brand

Fanta Brand Resonance Pyramid Quality orange soda : Fanta taste and color strongly recognizable. Teens beverage : mothers are purchasers and care about quality Good performance : High tenure in fruit (12%), no pulp, natural colorants. No use of sugar but criticism on the use of aspartam : nuances credibility Strong brand resonance : Fanta is among the most well know beverages on the French soda market. Strong customer loyalty amongst teens 4. WHAT ABOUT YOU AND ME ? Resonance Judgements Performance Feelings Imagery Salience Fun, excitement, belonging to a community, reassuring, social approval 3. WHAT ABOUT YOU ? Consuming a common experience, less serious, teenager drink 2. WHAT ARE YOU ? 1. WHO ARE YOU ? High brand awareness : strong historical inheritance. Redefined its positioning : stronger awareness among teens. High recognition and recall on the fruit soda market : strong French brand