Orange in Africa Middle East Asia June 2012

Orange in Africa, Middle East & Asia June 2012 Léon-Charles Ciss Marketing Director, Orange AMEA

Orange: a major investor in developing economies Orange is a major investor in emerging and developing countries. Orange provides telecommunication infrastructures and integrated services in the fields of agriculture, health, water and energy, education and public governance… … in partnership with governments, local authorities, international, regional and non-governmental organizations. With an Orange Lab in Cairo (Egypt) and two Orange Technocentres based in Abidjan (Côte d’Ivoire) and in Amman (Jordan), Orange is at the forefront of R&D targeting the telecommunication needs of emerging and developing countries with a particular focus on reaching out to rural populations. 2 Orange in AMEA countries

Orange has a strong presence in AMEA § 25 operations in 2012 § 17 operations in 2009 § 12 operations in 2006 25 operations in 2012 84 million clients 21000 employees € 1, 1 billion investment € 5 billion turnover + 6% turnover growth our Group provides services for residential customers in 35 countries in the world and for 3 businesses in 220 countries and Orange in AMEA countries territories

telcos have a “natural” big economical impact on local economy*, we want to boost the social impact as well Social impact: § Corporate Social Responsibility (CSR) is an integrated part of our core business * Economical impact of telecommunications in Senegal, study realised by Dr Raul Katz and Dr Pantelis Koutroumpis, 2012 key principles of success listening experimenting partnering 4 Economic impact: 1% increase in broadband penetration in the country leads to a 0. 025% increase in the GDP growth rate* innovative projects: - Orange Money - e-Health, e-Education, m. Agriculture - Community Phone - emerginov platform eco-friendly solutions: - solar energy for base stations (Oryx) Local and global partnerships: Chambers of agriculture Agriculture organisms Partnerships with local agriculture-oriented enterprises Cooperation with governments, NGOs Orange in AMEA countries

innovative services and applications for rural areas to improve farmers’life 5 Orange in AMEA countries

pl e t the and fforts tho cce s r e, a a e o m j e qu e e i e y s r a m r f i l n g c A d n a o e l’ e m omy. in oder local hnic ncing ipati ener h é d 1 t t i r n ; pé. m vour e tec fina partic s and e is eco pop ros r 2 p u c w e la t g ur . fa infor e ne ivate cture cul of th orkin GNP po 3 i r t s s Ag ctor f w f the aran. re omo te pr astru ne 4 usi o r b. h e r i a o l r l f p s a Ag ra % 5. timu ve in la, l 60 17% sub-S ly ru e ( s k % rural population um in 6. mpro e a. Y h K i T e m h 7. de r 36% an a K s es: 11 on i urc O, 20 t o a S l ID pu UN c 50% i s po a f b com % o 6 k le 6 e lac ls, te a th d o om scho an he r f s a s re ch t fer itals, a f l u ra o rea s s hosp u r a re s : se key t a e e d r f th the ate uctu o l o p Is astr … -u rt are g r inf work penin ppo t u ne the o ral s ls. is the icultu y goa t i r ife, ot of l ag lenar ’ ers he ro g a acts Mil m r fa at t ratin imp e g e rov actin gen sitive p Im out and f po y ab eds, m o unit ne ximu comm ma the Water on management Sources: 2010 MDG report, 2010 World Population Data Sheet - Population Reference Bureau, WHO telcos can contribute to improve farmers’ life rural exode 6 Orange in AMEA countries

challenge for telcos to improve farmers’ life technical challenges 1 § coverage § channel-bearers social challenges 2 § rural illiteracy & ICT adoption § cost barriers (service & device for farmers with less than 2$/day) § social impacts analysis (finding the right KPIs) 1 key factors to address VAS for farmers (prices, weather, tips…): low cost, ergonomic, simple device & service, mostly vocal 7 2 3 agri community workers network management : last mile human coverage for more complex information and data collection measure social impact through regular field studies Orange in AMEA countries

opportunities for telcos to contribute to improve farmers’life Orange telco approach agri eco-system needs adapt our • increase farmers productivity • optimise farmers trips • create social link on expert knowledge (community workers) • improve farmers knowledge through data collected in the filed and then policies and programms Community Phone develop and reinforce the infrastructures enablers et accessibility • local content creation • jobs creation 8 Orange Money products and services • increase negotiation power • increase local knowledge dissemination through local actors empowerment Labaroun Kassoua strengthen and develop business partnerships & ecosystems Orange in AMEA countries

Orange projects in m-agriculture (1/3) Niger: Labaroun Kassoua Farmers in Niger have access to an Orange SMSbased or USSD service providing them with the latest price information for food animals on 74 markets. Farmers can thus optimize their resale to wholesalers, cooperatives or individuals all over the country, sell their goods at the best price and regain control over the value chain of their products. The projects, based on a partnership with the National Agricultural Chamber RECA for food and SGD for cattle, was launched in July 2010. 2012 evolutions: vocal access to infos for illiterates, more services (weather, tips…), empower community collectors network Ivory Coast: cashew nuts project In Ivory Coast, France Telecom Orange has a partnership with the French non-governmental network RONGEAD to assist cashew nut farmers through mobile phone applications. Since the project launch in July 2010, farmers have access to real time cashew nuts market prices, a directory of cashew nuts producers, and a tutorial on five lifesaving gestures. 9 2012 evolutions: test scalability of the project Orange in AMEA countries

Orange projects in m-agriculture (2/3) Maroc: smart-phones market prices collection for web-based data management by the Agriculture & fisheries Minister Civil servant (220) from the statistics service don’t use anymore paper forms to enter daily market prices throughout the Kingdom. Meditel has developed mobile application and trained people to use it. Centralized team of the Minister use it to feed and update on a daily basis a web site to inform all the value chain actors. 2012 evolutions: disseminate info to farmers in rural areas 10 Orange in AMEA countries Advantages: + This service has increased Minister follow-up, market analysis and anticipation. + This has been done in 2010 with the Millenium Challenge Corporation.

Orange projects in m-agriculture (3/3) Mali: Senekela project (2012) Supported by Orange Mali. Obtained GSMA financing for 2012 -2015. To help local farmers (1, 7 mln targeted) to increase their productivity and get better market access. Access to updated agricultural information: agricultural advice, product prices, stocks availability, weather… 11 § Call center: through short call § Push SMS: through SMS § Market Price: through application Orange in AMEA countries Advantages: + vocal access to infos for illiterates + local partners that assure visibility + community market price collectors network

thank you 12 Orange in AMEA countries