Oracle Product Lifecycle Management Accelerating New Product Introductions

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Oracle Product Lifecycle Management Accelerating New Product Introductions Michael Ger Director Business Development Hardeep

Oracle Product Lifecycle Management Accelerating New Product Introductions Michael Ger Director Business Development Hardeep Gulati Director Product Management

Product Lifecycle Mgmt At-a-Glance Your Company Analyze & Rationalize Concept Develop Prototype & Test

Product Lifecycle Mgmt At-a-Glance Your Company Analyze & Rationalize Concept Develop Prototype & Test Release New Product Development & Introduction (NPDI) Customers Production Maintenance Retirement Post-Release Suppliers “Managing a product over its lifecycle means having access to a central and secure source of product information and a comprehensive set of collaboration tools. Because of our complex product configurations, we require an integrated system that brings together all areas of a business including SCM, CRM, finance and HR, so that product information is managed and leveraged across the enterprise. ” -- Ken Bettger, Director, Advanced Product & Process

Operational Challenges Evolution and Change are Persistent… Ÿ Islands of Data Created by: –

Operational Challenges Evolution and Change are Persistent… Ÿ Islands of Data Created by: – – Mergers and Acquisitions Going Global Rushing to Market Departmental Priorities and Politics Ÿ IT Quality Gaps Occurring from: – – – Supplier / Customer Mandates (e. g. , GDSN*) New Government Regulations Isolated Business Processes Best-of-Breed Applications Self-Service Systems “ 70% of the organizations surveyed admit to making short-sighted IT decisions to meet their users’ immediate needs. ” – IT Spending and Demand Survey *Global Data Synchronization Network

Information Flow Challenges Multiple Definitions, Limited Collaboration, Linear Product Lifecycle Flow Company 1 Corp.

Information Flow Challenges Multiple Definitions, Limited Collaboration, Linear Product Lifecycle Flow Company 1 Corp. Planning Manufacturing Service Product Definition A Product Definition B Product Definition C Product Definition D Product Definition E Project Plan 1 Project Plan 2 Project Plan 3 Project Plan 4 Project Plan 5 Phone Company 2 Design / Engineering Marketing / Sales Mail Collaboration Methods Fax E-mail Product Definition F Product Definition G Product Definition H Product Definition I Product Definition J Project Plan 6 Project Plan 7 Project Plan 8 Project Plan 9 Project Plan 10 Corp. Planning Marketing / Sales Design / Engineering Product Lifecycle Flow Manufacturing Service

Product Introduction Challenges Disconnected, Inaccurate and Slow Design System Concept Develop Prototype & Test

Product Introduction Challenges Disconnected, Inaccurate and Slow Design System Concept Develop Prototype & Test Data Transfer • Transfer ECR/ECO • Release to Mfr/ Co-Mfr • Receive changes What are the impacts to manufacturing? • • • Manufacturing/ERP/CRM (PDM to Enterprise) Impact on resources? Impact on mfr processes? Impact on purchase orders? Impact on sales orders? Impact on installed base? Release Sell Support Retire What are the impacts on design? • Impact on design/quality? • Impact on customer requirements? • Total cycle time • Partial change rollout errors

…and their Cost Product Development Marketing & Sales Cause: Low visibility of new product

…and their Cost Product Development Marketing & Sales Cause: Low visibility of new product info across teams Cause: Inaccurate product information to channels Effect: Delays in time-to-market and time-to-volume Effect: Weak market penetration and product launch delays Service IT Cause: Lack of clear relationship between products and spare parts Cause: Maintenance of everproliferating data sources Effect: Service inefficiencies and customer dissatisfaction Effect: Resource consumption at an exponential growth rate Operations / Manufacturing Corporate Governance Cause: Inability to share master product information Cause: Poor product visibility and history Effect: Redundant sourcing and manufacturing processes, lower quality, and increased waste Effect: Costly adherence to regulatory standards (Ro. HS, WEEE, 21 CFR Parts 820 & 11)

The value of shifting the curve Sales 1 Typical life-cycle curve for a Product

The value of shifting the curve Sales 1 Typical life-cycle curve for a Product n 2 Typical price/margin erosion n Time Margin 3 Reduced time to market will shift this n curve to the left, and reduced time to volume increases gradient n 4 Allowing a period of sale at higher margin. 5. . . or a period of sales with no competition n or erosion n 6 Reduced time to market also provides the opportunity for increased volume/market share through early entry

TTM Revenue acceleration Ÿ Ÿ Revenue $500 m Rev from NPI $104 m NPI

TTM Revenue acceleration Ÿ Ÿ Revenue $500 m Rev from NPI $104 m NPI Cycle time 12 months NPI Cycle improvement 6 weeks Ÿ Projects impacted 75% Ÿ Margin 15% Ÿ $104 m/52 = $2 m Ÿ $2 m * 6 = $12 m Ÿ $12 m *75% = $9 m $1. 35 m Bottom line profit improvement

What Customers are Saying… One of the key features of Oracle PLM is the

What Customers are Saying… One of the key features of Oracle PLM is the extensibility of the software. It’s a configurable software that will meet our vision: The cross-functional usage of an integrated Bill of Materials. Also, the fine-grained security model is going to go a long way toward meeting our requirements to share information but also to make sure that we protect the information. -- Mark Routson, Head of Information Technology LMW has used an unified information architecture and a large footprint of Oracle E-Business Suite to automate its complete production, sales and product development cycles… we have already seen positive results from the implementation of Oracle. -- Sanjay Jayavarthanavelu, Director

What Customers are Achieving… Consolidated onto a single product definition system for engineering, sales,

What Customers are Achieving… Consolidated onto a single product definition system for engineering, sales, and manufacturing Enables 6, 000 North American stores to access key information necessary for product selection Expects to reduce part search times and change order cycle times to shorten product development time by 75% We will be adopting UCCnet standards using Oracle's product catalog as our data repository. Organizing these disparate data elements will pay huge dividends, beyond compliance with customer needs. It will streamline our product development process and offer huge process improvements throughout sales, marketing, and product engineering. -- Jim Johnson, Director, Information Services

A Few More Customers. . .

A Few More Customers. . .

How Oracle Delivers

How Oracle Delivers

Oracle Product Lifecycle Management Portfolio Management * I n t e r n a

Oracle Product Lifecycle Management Portfolio Management * I n t e r n a l Engineering Project Management Finance / Costing Develop Service Inventory Management Marketing E x t e r n a l Advanced Collaboration Tools Procurement Requirements Specifications Drawings Schedules Defects Orders Product Data Hub Fulfill Manufacturing Plan Marketing & Sales Manufacture Sell Customers Procure Sourcing Suppliers Service Configuration Product Intelligence XML Product Info Confirm Msgs * Coming in a future release Registry E n t e r p r i s e I n t e g r a t i o n

Oracle Product Lifecycle Management Enables You To… Œ Consolidate and Centralize All Product Data

Oracle Product Lifecycle Management Enables You To… Œ Consolidate and Centralize All Product Data Securely Collaborate with Extended Enterprise Standardize and Control New Product Introduction Drive Better Product Management Decisions

Oracle Product Data Hub Solution Other Apps / Systems Consolidation CAD / Engineering ERP

Oracle Product Data Hub Solution Other Apps / Systems Consolidation CAD / Engineering ERP Manufacturing Access & Search * Import & Synchronization Product Data Repository Online Catalog Customers / Suppliers Data Quality & Change Control Data Pools Syndication & Publication XML *Or other third party middleware **Global Data Synchronization Network CRM Output (print catalogs, data sheets, etc. ) UCCnet / GDSN**

Structured & Unstructured Data Mgmt Support All Types of Information Related to an Item

Structured & Unstructured Data Mgmt Support All Types of Information Related to an Item Structured Data Attributes Bill of Materials Unstructured Data Item Word documents Spreadsheets PDF documents (data sheets) Images, CAD drawings • Capture operational info and specifications • Manage product configurations • Attach documents to an item, BOM, or change order • Check-in / out documents with version history • Search documents based on content or its attributes

Item Master Catalog Classify All Products and Components • User-defined category hierarchy • User-defined

Item Master Catalog Classify All Products and Components • User-defined category hierarchy • User-defined attributes for each category • Attribute inheritance for easy maintenance • Assign products and components to categories H i e r a r c h y Category Electronic Components Part # Manufacturer Price Attribute N Category Resistors Part # Manufacturer Price Attribute N Ohms ____ ____ ____ Category Attributes Category Capacitors Part # Manufacturer Price Attribute N Microfarads ____ ____ Inherited Attributes Unique Attributes

Extensible Category Attributes Add User-Defined Attributes to Capture All Product Info Extensible Attributes •

Extensible Category Attributes Add User-Defined Attributes to Capture All Product Info Extensible Attributes • Define to meet enterprise needs – – Form / fit / function Sales and Marketing • Create as many as required • Support multiple formats (e. g. , number, date, string, multi-row) • Tie to user-defined functions • Add easily via intuitive UI for business process administrators Item Master Attribute 1 Attribute 2 Attribute N+1 Attribute N+2 Attribute N+3 ERP Operational Attributes Base attributes for inventory, planning, distribution, sales, etc.

Item Operational Attributes Streamline Management of Operational Systems Update attribute values Example: Planning Single

Item Operational Attributes Streamline Management of Operational Systems Update attribute values Example: Planning Single UI to manage all operational attributes View prepopulated information from Planning system

Unified Product Catalog Search Quickly Find the Best Component for Re-Use Browse Category Hierarchy

Unified Product Catalog Search Quickly Find the Best Component for Re-Use Browse Category Hierarchy Category Search Attributes Search Components by Specification Values (and compare search results) Choose Best Fitting Component Attribute Values Best Component

Integrated BOM* Management Centralize Product Structures from Multiple Systems • Integrate product structures Multiple

Integrated BOM* Management Centralize Product Structures from Multiple Systems • Integrate product structures Multiple CAD Systems Sales Configurations • Manage complex attributes Sales BOM Global Mfg Plants Mfg BOM Service Organizations Service BOM *Bill of Materials from all systems in one central place Engr BOM Integrated BOM Repository and documents associated to product structures • Support collaboration on product configurations with extended product team • Single place to manage changes to all the product configurations

Multi-System Synchronization Drive Accurate Information to Your Extended Enterprise • Integrate synchronously or asynchronously

Multi-System Synchronization Drive Accurate Information to Your Extended Enterprise • Integrate synchronously or asynchronously with other systems • Create single blended record from multiple sources and then synchronize from product data repository to other systems • Connect via embedded integration services, such as rich set of public APIs and business events • Store and manage cross-reference mapping for ongoing synchronization* *Coming in a future release Third-Party Applications Product Data Repository Legacy Applications Customers / Suppliers

Syndication to GDSN / UCCnet Share Standardized Data with Trading Partners (1) Build product

Syndication to GDSN / UCCnet Share Standardized Data with Trading Partners (1) Build product data to GDSN / UCCnet specs Registration & Syndication (2) Upload data (5) Request data (3) Receive confirmation Product Data (4) Send list of authorized partners Repository (Supplier) (8) Upload changes / GDSN Data Pool (6) Receive data Trading Partner (Customer / Retailer) (7) Update product data ü Ensure product data is properly formatted and complete via pre-packaged, data pool-specific attributes and validation ü Accurately transfer data via certified, pre-packaged messages with acceptance / exception handling and status notification

Oracle Product Lifecycle Management Enables You To… Œ Consolidate and Centralize All Product Data

Oracle Product Lifecycle Management Enables You To… Œ Consolidate and Centralize All Product Data Securely Collaborate with Extended Enterprise Standardize and Control New Product Introduction Drive Better Product Management Decisions

The Dilemma of Centralized Information Centralizing Data Introduces Risks and Challenges The Balancing Act…

The Dilemma of Centralized Information Centralizing Data Introduces Risks and Challenges The Balancing Act… Providing Easy Access for many internal / external users while Centralized Data Enabling High-Speed Searches across huge volumes of data while Components Documents & Structures Issues & Change Orders Projects Protecting Intellectual Capital from unauthorized users

Solution: Role-Based Access via Browser Provide Stakeholders with Easy, Secure Access to Info Your

Solution: Role-Based Access via Browser Provide Stakeholders with Easy, Secure Access to Info Your Company Design Marketing Sales Purchasing Service Secure Access Based on Product Data Repository vs. detail) Customers • • Mgmt Global Access • Job function • Product responsibility • Data type (e. g. , summary Consumers Finance OEMs • • Office and home Customer & supplier sites Airport terminal Other Partners Mfg Distribution Service Browser-based for fast roll-out and user adoption Streamlined, configurable UIs for higher utilization

Oracle Advanced Collaboration Internal Mfg Engineering Web-Based Access All Other Depts External Suppliers Customers

Oracle Advanced Collaboration Internal Mfg Engineering Web-Based Access All Other Depts External Suppliers Customers Partners • • • Project Data CAD Designs Specifications Docs / Files E-Mails Voice Messages Web-Based Access Advanced Collaboration Services CAD Review Integrated E-Mail, Fax, Voice Mail Document Mgmt Scheduling, Web Conferencing Role-Based Security Share the right information, with the right people, at the right time by automating & optimizing collaborative business processes.

Online CAD Sharing and Markup Securely Share Drawings and Designs • Streaming-Based CAD View

Online CAD Sharing and Markup Securely Share Drawings and Designs • Streaming-Based CAD View & Mark-Up Project Mgr. , E & C Contractor There’s plenty of clearance over the decking – – – – Product data queries Mark-ups Perspective views Sectioned views Animations CAD format neutral Spontaneous access without download • Web Conferencing – – – File sharing Desktop sharing Application sharing Co-browsing White boarding Assure “single source of truth” via central hosting

Document Tracking, Sharing, Approvals Improve Efficiency and Reduce Review Time Person A • Establish

Document Tracking, Sharing, Approvals Improve Efficiency and Reduce Review Time Person A • Establish shared document repository for project team – – Person B Electronic Routing Person C Use Oracle Files with PLM document management Integrate with legacy enterprise document repositories via Web. Dav protocol • Organize via foldering and versioning • Control documents with secured check-in and check-out • Route documents for review and approval Person D • Collaboratively review CAD data in real-time via CADView-3 D streaming

Workflow-Driven Product Change Process Eliminate Errors and Delays with Process Automation ID Issue Create

Workflow-Driven Product Change Process Eliminate Errors and Delays with Process Automation ID Issue Create Change Request Assign & Notify Assess Impact Review Cost Schedule Product Manager Alerts & Notifications Dispositions Workflow Driven Implement Change Test & Approve Review Create Work Pkg Create Change Order Org 1, Org 2, … Ÿ User-Defined Change Types Ÿ Streamline Review and Approvals Ÿ Facilitate Multi-Company Collaboration Approve or Reject

Collaborative Issue Management Efficiently Identify and Manage Product Improvements Capture Collect product issues from

Collaborative Issue Management Efficiently Identify and Manage Product Improvements Capture Collect product issues from different sources • Assure capture of all issues via easy-to-access, enterprise-wide system • Provide secure access for customer and supplier participation Collaborate Build consensus on issue resolution • Use advanced and keyword search to quickly find related issues • Build consensus via discussion threads and approval routings Disposition Track proper disposition for issues through closed loop system • Track change implementation for issues that need to be resolved • Manage progress and status using flexible reporting

Oracle Product Lifecycle Management Enables You To… Œ Consolidate and Centralize All Product Data

Oracle Product Lifecycle Management Enables You To… Œ Consolidate and Centralize All Product Data Securely Collaborate with Extended Enterprise Standardize and Control New Product Introduction Drive Better Product Management Decisions

New Product Introduction Shorten Time to Market for New Product Launches New Product Definition

New Product Introduction Shorten Time to Market for New Product Launches New Product Definition & Approval Process Gather New Product Ideas and Requests Enforce corporate best practices for repeatable processes and highest quality Provide audit trail to meet regulatory requirements Evaluate Product Ideas to Assess Viability and Feasibility Define Product with Input from Experts in Cross-Functional Groups Execute Product Development Project Prepare for Product Manufacturing and Launch • Capture ideas / issues from multiple sources • Route for analysis • Capture evaluation details • Automatically route concurrent requests for definition & approval • Manage tasks and deliverables • Coordinate progress and status reporting • Capture all product information • in single repository Share information with value chain

Product Innovation Management Centrally Process New Ideas for Definition & Feasibility Easily capture ideas

Product Innovation Management Centrally Process New Ideas for Definition & Feasibility Easily capture ideas from extended enterprise with a flexible UI Collect Manage and prioritize ideas via centralized system integrated with product information Prioritize Ideas Enable product mgmt, engineering and other functional areas to collaboratively define ideas via streamlined workflow processes Products Define Analyze Route for approval of feasibility and viability analysis Time

Integrated Project and Product Mgmt Streamline Project-Based Development Processes ü View Impact of Projects

Integrated Project and Product Mgmt Streamline Project-Based Development Processes ü View Impact of Projects and Products on Each Other Projects • View all projects related to an item • Track projects to reduce product risk Products - Schedule slippage - Budget overruns ü Control Items Over Entire Lifecycle Concept Design Proto. Prod. Maint. Needs Approval No Yes Item Changes Yes Needs Approval Orderable No No Yes • Define allowable transactions and changes by project phase • Enforce company-defined item policies by phase ü Launch Attachment Views Directly from Project Environment • Attach technical documents to projects • View 2 D and 3 D technical documents

Project-Based Process Management Sales Funded Research / Work Facility / Construction Mgt Asset Mgt

Project-Based Process Management Sales Funded Research / Work Facility / Construction Mgt Asset Mgt Research & Development Information Technology Project Management • Plan Project • Manage Change • Manage Performance • Update Progress • Review Documents • Resolve Issues • Update Skills • Match Resources • Track Utilization Global Project Repository • Track Effort/Costs Marketing Other Internal Project Work Strategic Initiatives Resource Management Collaboration • Manage Contract/Billing • Capitalize Assets • Cross-Charge Accounting & Operations Portfolio Planning * Demand Personalized Role-Based Views * Coming in a future release Financials HR Procurement Inventory Manufacturing Sales / Contracts Asset Mgt Document Repository CAD / Product Info Built-In Enterprise Integration

New Product Introduction with Oracle Efficient, Fast and Collaborative NPI with Supply Chain Concept

New Product Introduction with Oracle Efficient, Fast and Collaborative NPI with Supply Chain Concept CAD System Develop CAD System • CAD Publishing to EBOM/MBOM Prototype & Test Oracle PLM Product Data Editor Release Sell Oracle PLM Change Mgmt Support Retire Co-Manufacturing w/ Oracle PLM/Mfg/SCM • Defining and Managing EBOM & MBOM • Manage Release Configurations • Product Release to multiple orgs • Validate/Collaborate on design information with extended product team • Enforce Change control • Multi Org BOM Mgmt • Streamlined approvals of production changes across supply chain • Multi Org Change Propagation • Phase Gate Approvals

Integrated Multi-Org Change Management Design Anywhere Build Anywhere Design Localization Design Organization Contract Mfr

Integrated Multi-Org Change Management Design Anywhere Build Anywhere Design Localization Design Organization Contract Mfr Org #1 Sourcing subcomponents Supplier of subcomponents Co-Mfr Organization #2 Dynamically Changing Product Definitions Design Localization/Mfr Organization Mfr Org #3 Mfr Org #4 Build everything

Oracle Product Lifecycle Management Enables You To… Œ Consolidate and Centralize All Product Data

Oracle Product Lifecycle Management Enables You To… Œ Consolidate and Centralize All Product Data Securely Collaborate with Extended Enterprise Standardize and Control New Product Introduction Drive Better Product Management Decisions

Consolidated Product Performance Provide Comprehensive View from Single Location Engineering & Mfg Sales &

Consolidated Product Performance Provide Comprehensive View from Single Location Engineering & Mfg Sales & Marketing Supply Chain Mgmt • Unit cost • Mfg steps • Part count • Change orders • # of leads • Open • Sales forecast opportunities • Bookings • Return value • Order backlog • Inventory Product Performance Dashboard Service Finance • Service requests • Service contract value • Revenue • Product margin • Expenses

Multi-Dimensional Analysis Dissect Performance for Decision Making Product Performance ŸNumber of Leads ŸPart Count

Multi-Dimensional Analysis Dissect Performance for Decision Making Product Performance ŸNumber of Leads ŸPart Count ŸService Requests ŸChange Order Cycle Times ŸOrder Backlog ŸInventory Value … ŸProfit Margin ŸRevenue ŸCosts ŸSales Forecast View By: Product Sales Region Customer Line of Business Organization Time Periods • View performance summaries via out-of-the-box KPIs, graphs, and charts • Drill-down to transaction level details

Product Intelligence Delivers Answers Accelerate Product Management Decisions Engineering Sales & Marketing Supply Chain

Product Intelligence Delivers Answers Accelerate Product Management Decisions Engineering Sales & Marketing Supply Chain • What is my unit cost and is it increasing or decreasing? • How many unique parts are we using in our products? • How long are change orders taking to process? • What is the sales forecast for my products? • What is the open opportunity amount for my products? • How is my product fulfillment performance? • What is my product inventory value? • How many products are being returned and why? Service • How many service requests are open for my products? • What is the service contracts balance on my products? Finance • Are my products profitable? • Which products are generating revenue? • What are my product-related expenses?

Summary View: Timely, Accurate, Relevant Flexible Time Periods Flexible Comparisons Real-Time Results Links Performance

Summary View: Timely, Accurate, Relevant Flexible Time Periods Flexible Comparisons Real-Time Results Links Performance Measures Graphs Reports • Daily updates on key performance indicators • Actionable information on savings and incremental revenue opportunities

Drill-Down: Product Profitability Choose Product Category Revenue and Costs Drill-Down into Each Product Category

Drill-Down: Product Profitability Choose Product Category Revenue and Costs Drill-Down into Each Product Category Margins

Drill-Down: ECO Cycle Time Trends Count Cycle Time Details Distribution

Drill-Down: ECO Cycle Time Trends Count Cycle Time Details Distribution

Oracle Product Lifecycle Mgmt Solution Single master repository, role-based access, unified part search, data

Oracle Product Lifecycle Mgmt Solution Single master repository, role-based access, unified part search, data synchronization Multi-mode access, document and CAD sharing, closed-loop issue / change management Standardized process steps and deliverables, resource allocation, cost controls, status dashboard Complete view of product performance with real-time, accurate reporting and analysis Consolidate and Centralize Product Data Securely Collaborate with Extended Enterprise Control and Standardize New Product Introduction Drive Better Product Management Decisions

Product Lifecycle Mgmt: Key Products Portfolio Management * Advanced Collaboration Tools Oracle CADView-3 D

Product Lifecycle Mgmt: Key Products Portfolio Management * Advanced Collaboration Tools Oracle CADView-3 D - Multi-user review & mark-up - Change management integration Project Management Develop Service & Maintain Oracle Collaboration Suite - Integrated document management - Email, calendar, internet conferencing - Version control - Resource availability & deployment - Resource skills matching Market Project Costing & Billing - Cost consolidation & spend control - Invoice generation Plan Manufacture Configuration Sourcing - UCCNet integration - New item definition & request Oracle Configurator - Manage configuration rules - Validate sales orders - Generate correct BOMs & routing Product Intelligence Oracle Product Data Hub & Product Data Librarian * Coming in a future release - RFx support - Multi-round negotiations - Bid analysis and awarding Procure - Product Catalog - Multi Org BOM Management - Integrated Change management - Idea Management - Product Catalog - Extensible Attributes Oracle Sourcing Sell Oracle Advanced Product Catalog - Project planning & tracking - Budgeting & cost control - Change & issue management Project Resource Mgmt Product Data Hub Fulfill Project Mgmt & Collaboration Oracle E-Business Intelligence - Engineering & Mfg - Manufacturing - Supply Chain Mgmt - Sales & Marketing - Service - Finance

Support Global Operations Think Globally, Act Locally Ÿ 30 Languages Ÿ Multiple Currencies Ÿ

Support Global Operations Think Globally, Act Locally Ÿ 30 Languages Ÿ Multiple Currencies Ÿ Customers in 100+ Countries Ÿ All Languages Installable in Same Unicode Instance Ÿ Support for Statutory and Customary Local Requirements

Modular Architecture Implement Based on Your Business Priorities Time Ÿ Implement by Business Flow

Modular Architecture Implement Based on Your Business Priorities Time Ÿ Implement by Business Flow – Start with one flow, demonstrate initial success – Add more flows to expand business coverage – Support changing business needs Ÿ Flows are Seamlessly Integrated – – – Replace disparate systems Eliminate data synchronization Decrease time and cost to implement

Lower Total Cost of Ownership (TCO) Run on a Single Global Instance Consolidate Data

Lower Total Cost of Ownership (TCO) Run on a Single Global Instance Consolidate Data Centers and Databases Oracle’s Experience with Linux Low Cost Linux Hardware Ÿ 3 x Faster, 5 x Cheaper Ÿ Easy to Automate en Mass Ÿ Highly Reliable Roles: E-Business On-Demand App Admin DB/AS Admin Sys Admin HW Admin Production Midtiers 100% Linux Production DB RAC Cluster (Unix) Demo Environments 100% Linux Development 100% Linux Outsourced Customers 70% Linux Needs: Availability Security Performance Change Problems You Manage: Oracle Manages: 50% Lower Cost 50% Better Svc Core Competence Predictable Cost

Customer Case Studies

Customer Case Studies

Ÿ Leading manufacturer of windows, doors & entry systems – 7 K employees serving

Ÿ Leading manufacturer of windows, doors & entry systems – 7 K employees serving every major US city, and many foreign cities Ÿ Live on 11 i – Advanced Product Catalog development partner and early adopter – Other products include Configurator, Flow Mfg, Financials, Procurement, Order Mgmt, Mobile Supply Chain Applications, Marketing, Field Sales “Managing a product over its lifecycle means having access to a central and secure source of product information and a comprehensive set of collaboration tools. Because of our complex product configurations, we require an integrated system that brings together all areas of a business including SCM, CRM, finance and HR, so that product information is managed and leveraged across the enterprise. ” -- Ken Bettger, Director, Adv. Product & Process ü Consolidated onto a single product definition system for engineering, sales and manufacturing DRAFT

Ÿ Leading textile machinery manufacturer in India – – Holds 60% market share in

Ÿ Leading textile machinery manufacturer in India – – Holds 60% market share in India’s textile spinning machinery industry Also makes CNC machine tools and is a leader in customized tools Ÿ Live on 11 i -- end-to-end Oracle PLM solution – – Advanced Product Catalog, CADview-3 D, Project Management, Project Collaboration, Project Resource Management Currently running 10 new product development projects using Oracle PLM Implemented PLM solution in 4 months Primary corporate goal: Accelerate time to market for new products “LMW has used an unified information architecture and a large footprint of Oracle E-Business Suite to automate its complete production, sales and product development cycles… we have already seen positive results from the implementation of Oracle. ” - Sanjay DRAFT Jayavarthanavelu, Wholetime Director

Ÿ World leader in vehicle occupant safety – – Advanced occupant safety systems for

Ÿ World leader in vehicle occupant safety – – Advanced occupant safety systems for commercial, industrial, and emergency vehicles, and child seating Manufacturing facilities in N. America and Europe; worldwide customer base Ÿ Live on 11 i – – Advanced Product Catalog, Flow Manufacturing, Release Management, Mobile Supply Chain Apps, and other Supply Chain / Enterprise Management apps Flow Mfg supports business model of low volume orders with high product mix and holding no finished goods inventory “Oracle is on the leading edge of business system development, and it has top-notch people who understand our industry. With Oracle E-Business Suite, our internal processes have the potential to improve so we can absorb up to 40% more business without increasing our office headcount. “ -- Randy Norman, Director of Information Services ü Expects to shorten product development cycle time by 75% - Reduce part search times by 90% - Cut change order cycle times by 75% DRAFT

 • Largest convenience retail chain in the world – – 25, 000 stores

• Largest convenience retail chain in the world – – 25, 000 stores worldwide in 19 countries Builds 1500+ new stores per year, runs 1200 concurrent projects • Live on 11 i – – – Advanced Product Catalog (product data mgmt) development partner Oracle Financials, Purchasing, General Ledger, Payables, i. Procurement, Sourcing, i. Supplier Portal, Projects, HR, Payroll Consolidated systems, spreadsheets and databases Automated process to collect and track costs Review project expenditures monthly "We bought the entire Oracle E-Business Suite because it was pre-integrated, pre-tested, and pre-defined. We've gotten a lot of leverage and a lot of benefit from proceeding that way. " -- Keith Morrow, Chief Information Officer ü Enables 6000 North American stores to access key information necessary for product selection ü Supports electronic POS-driven inventory replenishment of 1500 products per store

 • World´s largest manufacturer of metal-polymer plain bearings – – 50, 000 customers,

• World´s largest manufacturer of metal-polymer plain bearings – – 50, 000 customers, 1, 000 users, 19 countries Main production in Germany, France, U. S. , and Slovakia • Planned June ‘ 05 11 i go live on Product Data Hub (product data mgmt), Inventory, and Order Management ŸGoals for Product Data Management – – – Improve order accuracy and reduce inventory Reduce support time and IT costs Implement via phased approach to a common IT / PLM Platform ü Plans to consolidate to a single product definition system for engineering, sales, and manufacturing

Ÿ $5. 9 B European leader in design and construction of industrial and petroleum

Ÿ $5. 9 B European leader in design and construction of industrial and petroleum facilities – 19, 000 employees worldwide Ÿ Live on 11 i – – – CADView-3 D, Collaborative Project Management, Sourcing 7, 000 concurrent users Streamlined collaboration with partners “When we do engineering work for projects that are $500 M to $2 B, there’s a lot of collaboration that needs to take place. We chose Oracle for its integrated solution – not only within the Product Development area, but also with ERP and CRM. That’s one of the main drivers to why we chose the products of Oracle. ” -- Maurice Tayeh, Group CIO ü Conducted sourcing events with up to 4, 000 items ü Sourced 50, 000 Items DRAFT and reduced costs by 20%

Summary

Summary

Oracle Product Lifecycle Management Centralize and Integrate Product Data Securely Collaborate with Extended Enterprise

Oracle Product Lifecycle Management Centralize and Integrate Product Data Securely Collaborate with Extended Enterprise Standardize and Control New Product Development & Introduction Processes Drive Better Product Management Decisions DRAFT

Information Age Applications

Information Age Applications