Operations Strategy Process External Factors Operations Strategy Process

Operations Strategy Process External Factors

Operations Strategy Process External Factors Business Strategy

Operations Strategy Process External Factors Business Strategy Competitive Priorities

Operations Strategy Process External Factors Business Strategy Competitive Priorities Decision Areas

Competitive Priorities • Cost • Quality – High Performance Design – Consistent Quality • Flexibility – Product – Volume • Delivery – Speed – Dependability

Decision Areas Structure Competitive Priorities Cost Quality Flexibility Delivery Infrastructure

Decision Areas Structure Competitive Priorities Cost Quality Flexibility Delivery Capacity Facilities Technology Vertical Integration Infrastructure

Decision Areas Structure Competitive Priorities Cost Quality Flexibility Delivery Capacity Facilities Technology Vertical Integration Infrastructure Workforce Quality Production Planning Organization

Competitive Priorities. . Order Winners/Qualifiers • Qualifiers: Get a product into the market and keep it there, but don’t win the order • Winners: separate the product/service from the pack. Things that actually win the order or provide a distinctive competence

• Many companies fail to appreciate that the MOST CRITICAL orders are the ones to which the answer says. . . NO!!!