Operations Management Process Strategy Chapter 7 Power Point

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Operations Management Process Strategy Chapter 7 Power. Point presentation to accompany Heizer/Render – Principles

Operations Management Process Strategy Chapter 7 Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -1 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Outline ¨ GLOBAL COMPANY PROFILE: DELL COMPUTER CO. ¨ FOUR PROCESS STRATEGIES ¨ Process

Outline ¨ GLOBAL COMPANY PROFILE: DELL COMPUTER CO. ¨ FOUR PROCESS STRATEGIES ¨ Process Focus ¨ Repetitive ¨ Product ¨ Mass Focus Customization Focus ¨ Comparison Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e of Process Choices 7 -2 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Outline - Continued ¨ PROCESS ANALYSIS AND DESIGN ¨ Flow Diagrams ¨ Time-Function Mapping

Outline - Continued ¨ PROCESS ANALYSIS AND DESIGN ¨ Flow Diagrams ¨ Time-Function Mapping ¨ Process Charts ¨ Service Blueprinting ¨ SERVICE PROCESS DESIGN ¨ Customer Interaction and Process Design ¨ More Opportunities to Improve Service Processes ¨ SELECTION OF EQUIPMENT AND 7 -3 TECHNOLOGY Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Outline - Continued ¨ PRODUCTION TECHNOLOGY ¨ Machine Technology ¨ Process Control ¨ Vision

Outline - Continued ¨ PRODUCTION TECHNOLOGY ¨ Machine Technology ¨ Process Control ¨ Vision Systems ¨ Automated Storage and Retrieval System ¨ Automated Guided Vehicle (AGV) ¨ Flexible Manufacturing Systems (FMS) ¨ Computer-Integrated Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -4 Manufacturing (CIM) © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Outline - Continued ¨ TECHNOLOGY IN SERVICES ¨ ENVIRONMENTALLY FRIENDLY PROCESSES ¨ PROCESS REENGINEERING

Outline - Continued ¨ TECHNOLOGY IN SERVICES ¨ ENVIRONMENTALLY FRIENDLY PROCESSES ¨ PROCESS REENGINEERING Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -5 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Learning Objectives When you complete this chapter, you should be able to : Identify

Learning Objectives When you complete this chapter, you should be able to : Identify or Define: ¨ ¨ ¨ Process focus Repetitive focus Product focus Process reengineering Service process issues Environmental issues Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -6 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Learning Objectives Continued When you complete this chapter, you should be able to: Describe

Learning Objectives Continued When you complete this chapter, you should be able to: Describe or Explain: ¨ ¨ Process analysis Service design Green manufacturing Production technology Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -7 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Dell Computer Company “How can we make the process of buying a computer better?

Dell Computer Company “How can we make the process of buying a computer better? ” ¨ Sell custom-build PCs directly to consumer ¨ Integrate the Web into every aspect of its business ¨ Operate with six days inventory ¨ Build computers rapidly, at low cost, and only when ordered ¨ Focus research on software designed to make installation and configuration of its PCs fast and simple Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -8 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Fit of Process, Volume, and Variety Low-Volume (Intermittent) High Variety One or few units

Fit of Process, Volume, and Variety Low-Volume (Intermittent) High Variety One or few units per run, high variety (allows customization) Changes in modules Modest runs, standardized modules Changes in attributes (such as grade, quality, size, thickness, etc. ) Long runs only Repetitive Process (Modular) High-Volume (Continuous) Process focus projects, job shops, (machine, print, carpentry) Standard Register Poor strategy Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e Mass Customization (difficult to achieve, but huge rewards) Repetitive (autos, motorcycles) Harley Davidson Dell Computer Co. Product focus (commercial baked goods, steel, glass) Nucor Steel 7 -9 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Production Process Flow Diagram Accountin g Custome r Customer sales representative (take order) Purchasing

Production Process Flow Diagram Accountin g Custome r Customer sales representative (take order) Purchasing (order inks, paper, other supplies) Vendor s Receivin g Warehousing (ink, paper, etc. ) Prepress Department (Prepare printing plates & negatives) Printing Department Collating Departme nt Information flow Material flow Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -10 Gluing, binding, stapling, labeling Polywrap Departme nt Shippin g © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Process Strategies ¨ Involve determining how to produce a product or provide a service

Process Strategies ¨ Involve determining how to produce a product or provide a service ¨ Objective Meet or exceed customer requirements ¨ Meet cost & managerial goals ¨ ¨ Has long-run effects Product & volume flexibility ¨ Costs & quality ¨ Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -11 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Types of Process Strategies ¨ Process strategies that follow a continuum ¨ Within a

Types of Process Strategies ¨ Process strategies that follow a continuum ¨ Within a given facility, several strategies may be used ¨ These strategies are often classified as: Process. Focused Repetitive. Focused Product-Focused Continuum Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -12 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Process-Focused Strategy ¨ Facilities are organized by process ¨ Similar processes are together ¨

Process-Focused Strategy ¨ Facilities are organized by process ¨ Similar processes are together ¨ Example: All drill presses are together ¨ Low volume, high variety products ¨ ‘Jumbled’ flow Product A ¨ Other names Intermittent process ¨ Job shop ¨ Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e Operatio n 1 2 3 Product B 7 -13 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Process Focus Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5

Process Focus Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -14 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Process-Focused Strategy Examples Bank Hospital © 1995 Corel Corp. Machine Shop © 1995 Corel

Process-Focused Strategy Examples Bank Hospital © 1995 Corel Corp. Machine Shop © 1995 Corel Corp. Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -15 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Process Focused Strategy Pros & Cons ¨ Advantages Greater product flexibility ¨ More general

Process Focused Strategy Pros & Cons ¨ Advantages Greater product flexibility ¨ More general purpose equipment ¨ Lower initial capital investment ¨ ¨ Disadvantages High variable costs ¨ More highly trained personnel ¨ More difficult production planning & control ¨ Low equipment utilization (5% to 25%) ¨ Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -16 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Repetitive Focused Strategy ¨ Facilities often organized by assembly lines ¨ Characterized by modules

Repetitive Focused Strategy ¨ Facilities often organized by assembly lines ¨ Characterized by modules ¨ Parts & assemblies made previously ¨ Modules combined for many output options ¨ Other names Assembly line ¨ Production line ¨ Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -17 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Repetitive Focus Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5

Repetitive Focus Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -18 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Repetitive Focused Strategy Considerations ¨ More structured than process-focused, less structured than product focused

Repetitive Focused Strategy Considerations ¨ More structured than process-focused, less structured than product focused ¨ Enables quasi-customization ¨ Using modules, it enjoys economic advantage of continuous process, and custom advantage of low-volume, highvariety model Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -19 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Repetitive-Focused Strategy - Examples Fast Food Clothes Dryer Mc. Donald’s over 95 billion served

Repetitive-Focused Strategy - Examples Fast Food Clothes Dryer Mc. Donald’s over 95 billion served Truck © 1995 Corel Corp. © 1984 -1994 T/Maker Co. © 1995 Corel Corp. Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -20 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Flow Diagram Showing the Production Process for Harley Davidson, York, PA. Power. Point presentation

Flow Diagram Showing the Production Process for Harley Davidson, York, PA. Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -21 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Product-Focused Strategy ¨ Facilities are organized by product ¨ High volume, low variety products

Product-Focused Strategy ¨ Facilities are organized by product ¨ High volume, low variety products ¨ Where found Discrete unit manufacturing ¨ Continuous process manufacturing ¨ Products A & B ¨ Other names Line flow production ¨ Continuous production ¨ Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -22 1 2 3 Operation © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Product Focus Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5

Product Focus Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -23 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Product-Focused Strategy Pros & Cons ¨ Advantages Lower variable cost per unit ¨ Lower

Product-Focused Strategy Pros & Cons ¨ Advantages Lower variable cost per unit ¨ Lower but more specialized labor skills ¨ Easier production planning and control ¨ Higher equipment utilization (70% to 90%) ¨ ¨ Disadvantages Lower product flexibility ¨ More specialized equipment ¨ Usually higher capital investment ¨ Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -24 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Product-Focused Examples Soft Drinks (Continuous, then Discrete) Light Bulbs (Discrete) © 1995 Corel Corp.

Product-Focused Examples Soft Drinks (Continuous, then Discrete) Light Bulbs (Discrete) © 1995 Corel Corp. Mass Flu Shots (Discrete) © 1984 -1994 T/Maker Co. Paper (Continuous) Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e © 1995 Corel Corp. 7 -25 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Flow Diagram Showing the Steelmaking Process at NUCOR Power. Point presentation to accompany Heizer/Render

Flow Diagram Showing the Steelmaking Process at NUCOR Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -26 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

A Comparison (1) Process Focus (Low volume, High variety) Repetitive Focus (Modular) Product focus

A Comparison (1) Process Focus (Low volume, High variety) Repetitive Focus (Modular) Product focus (High-volume, low-variety) Mass Customizatio n (High-volume, high-variety 1. Small quantity, large variety of products Long runs, standardized product, from modules Large quantity, small variety of large variety of products 2. General purpose equipment Special equipment aids in use of assembly line Special purpose equipment Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -27 Rapid changeover on flexible equipment © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

A Comparison (2) Process Focus Repetitive Focus Product focus Mass Customization 3 Broadly Modestly

A Comparison (2) Process Focus Repetitive Focus Product focus Mass Customization 3 Broadly Modestly skilled operators trained employees Operators less broadly skilled Flexible operators trained for customization 4 Many instructions because of change in jobs Reduced training and number of job instructions Few work orders and job instructions Custom orders require many instructions 5 Raw material high relative to product value JIT techniques used Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e Raw material low relative to to product value © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 7 -28 07458

A Comparison (3) Process Focus 6 WIP high relative to output Repetitive Focus JIT

A Comparison (3) Process Focus 6 WIP high relative to output Repetitive Focus JIT techniques used 7 Units move Movement slowly thru plant measured in hours & days Product focus Mass Customizati on WIP low relative to output WIP driven down by JIT, kanban, lean production Units move swiftly thru facility Goods move swiftly thru facility 8 Finished goods made to goods made order, not frequent forecast, then to order stored forecasts stored © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. Power. Point presentation to accompany 7 -29 Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 07458

A Comparison (4) Process Focus Repetitive Focus Product focus Mass Customization 9 Scheduling complex

A Comparison (4) Process Focus Repetitive Focus Product focus Mass Customization 9 Scheduling complex and concerned with trade-off between inventory, capacity, and customer service Scheduling based on building models from a variety of forecasts Scheduling relatively simple, concerns establishing sufficient rate of output to meet forecasts Scheduling sophisticated to accommodate customization 10 Fixed costs low, variable costs high Fixed costs dependent on flexibility of Power. Point presentation to accompany facilities Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e Fixed costs high, variable costs low 7 -30 Fixed costs high; variable costs must be © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. low 07458

A Comparison (5) Process Focus Repetitive Focus 11 Costing, Costs usually done by job,

A Comparison (5) Process Focus Repetitive Focus 11 Costing, Costs usually done by job, is known based estimated prior on experience to doing job but only known after doing job Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e Product focus Mass Customization Because of high fixed costs, cost dependent on utilization of capacity High fixed costs and dynamic variable costs 7 -31 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Process Continuum Process Focused (intermittent process) Repetitive Focus (assembly line) Product Focused (continuous process)

Process Continuum Process Focused (intermittent process) Repetitive Focus (assembly line) Product Focused (continuous process) Continuum High variety, low volume Low utilization (5% - 25%) General-purpose equipment Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e Modular Flexible equipment 7 -32 Low variety, high volume High utilization (70% - 90%) Specialized equipment © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Volume and Variety of Products Low Volume High Repetitive Variety Process (Intermittent) (Modular) High

Volume and Variety of Products Low Volume High Repetitive Variety Process (Intermittent) (Modular) High Volume Low Variety Process (Continuous) One or very few Projects Mass units per lot Very small runs, high Job Shops Customizati variety on Modest runs, modest Disconnected variety Repetitive Long runs, modest Poor Strategy Connected variations Repetitive (High variable Very long runs, Continuous costs) changes in attributes Equipment utilization 5%-25% 20%-75% 70%-80% Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -33 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Mass Customization ¨ Using technology and imagination to rapidly mass-produce products that cater to

Mass Customization ¨ Using technology and imagination to rapidly mass-produce products that cater to sundry unique customer desires. ¨ Under mass customization the three process models become so flexible that distinctions between them blur, making variety and volume issues less significant. Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -34 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Mass Customization - More Choices Than even Item Vehicle models Vehicle styles Bicycle types

Mass Customization - More Choices Than even Item Vehicle models Vehicle styles Bicycle types Software titles Web sites Movie releases New book titles Houston TV channels Breakfast cereals Item SKUs in supermarkets Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -35 Number of st Early 21 Early Choices Century 1970 s 140 260 18 1, 212 8 19 0 300, 000 0 30, 727, 296 267 458 40, 530 77, 446 5 185 160 340 14, 000 150, 000 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Process Strategies Repetitive Focus Modular design Flexible equipment Modular techniques Mass Customization Effective scheduling

Process Strategies Repetitive Focus Modular design Flexible equipment Modular techniques Mass Customization Effective scheduling techniques Process-focused High variety, low volume Low utilization 20%) (5% General purpose equipment Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e Rapid throughput techniques Product-focused Low variety, volume high High utilization 80%) (70% Specialized equipment 7 -36 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Questions for Process Analysis and Design ¨ Is the process designed to achieve competitive

Questions for Process Analysis and Design ¨ Is the process designed to achieve competitive advantage in terms of differentiation, response, or low cost? ¨ Does the process eliminate steps that do not add value? ¨ Does the process maximize customer value as perceived by the customer? ¨ Will the process win orders? Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -37 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Crossover Charts Fixed cost $ $ T co otal st pr s oc es

Crossover Charts Fixed cost $ $ T co otal st pr s oc es s 400, 000 $ Process B A Process A $ Variable cost ess c o l pr ta To ts cos 300, 00 0 200, 00 0 V 1(2, 857 V 2 ) (6, 666) Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e B Process C c l pro a t o T costs Fixed cost – – Process A B Volume 7 -38 Fixed cost – Process C © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Tools for Process Design ¨ Flow Diagrams ¨ Process Charts ¨ Time-Function/Process Mapping ¨

Tools for Process Design ¨ Flow Diagrams ¨ Process Charts ¨ Time-Function/Process Mapping ¨ Work Flow Analysis Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -39 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Production Process Flow Diagram Accountin g Custome r Customer sales representative take order Purchasing

Production Process Flow Diagram Accountin g Custome r Customer sales representative take order Purchasing (order inks, paper, other supplies) Vendor s Receivin g Warehousing (ink, paper, etc. ) Prepress Department (Prepare printing plates and negatives) Printing Department Collating Departme nt Information flow Material flow Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -40 Gluing, binding, stapling, labeling Polywrap Departme nt Shippin g © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Time Function Map (Baseline) Receiv e produc t Order Customer Produ Transport Extrud e

Time Function Map (Baseline) Receiv e produc t Order Customer Produ Transport Extrud e Wait Product Wait WIP Plant B Wait WIP Warehouse Product Print WIP Plant A Product Wait Order Productio n control WIP Order Sales ct Proces s Order Move 12 days 13 days 1 day Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 4 days 52 days 1 day 7 -41 Move 10 days 1 day 9 days 1 day © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Time Function Map (Target) Receiv e produc t Print WIP Extrud e Warehouse Wait

Time Function Map (Target) Receiv e produc t Print WIP Extrud e Warehouse Wait Transport Product Plant Product Wait Order Productio n control Order Customer Order Produ ct Proces Sales s Order Move 1 day 2 days 1 day 6 days Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -42 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Process Chart Example SUBJECT: Request tool purchase Dist (ft) Time (min) Symbol Description lðo

Process Chart Example SUBJECT: Request tool purchase Dist (ft) Time (min) Symbol Description lðo D Ñ Write order DÑ On desk èo. D Ñ To buyer ð o 75 ð n D Ñ Examine = Operation; ð= Transport; o = Inspect; D = Delay; Ñ = Storage Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -43 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Process Chart – Hamburger Assembly Dist. Time Chart Process Description (Ft) (Mins) - 1.

Process Chart – Hamburger Assembly Dist. Time Chart Process Description (Ft) (Mins) - 1. 5 . 05 2. 50. 05 1. 0 . 05. 15 . 10. 20 . 5 . 05 Symbols ð Ⅾ ð Ⅾ ð Ⅾ Meat Patty in Storage Transfer to Broiler Visual Inspection Transfer to Rack Temporary Storage Obtain Buns, Lettuce, etc. Assemble Order Place in Finish Rack 2 4 1 - TOTALS Value-added time 2 = Operation time/Total time = © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. Power. Point presentation to accompany (2. 50+. 20)/3. 15=85. 7% 7 -44 07458 3. 5 3. 15 Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e

Service Blueprint for Service at Ten Minute Lube, Inc. Power. Point presentation to accompany

Service Blueprint for Service at Ten Minute Lube, Inc. Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -45 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Work Flow Analysis - Four Phases ¨ Request from a customer or an offer

Work Flow Analysis - Four Phases ¨ Request from a customer or an offer to provide services by a performer ¨ Negotiation, allowing the customer and the performer to agree on how the work should be done and what will constitute customer satisfaction ¨ Performance of the assignment and completion ¨ Acceptance, closing the transaction provided the customer expresses satisfaction and agrees that the conditions were met. Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -46 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Attaining Lean Production ¨ Focus on inventory reduction ¨ Build systems that help employees

Attaining Lean Production ¨ Focus on inventory reduction ¨ Build systems that help employees ¨ Reduce space requirements ¨ Develop close relationships with suppliers ¨ Educate suppliers ¨ Eliminate all but value-added activities ¨ Develop the workforce ¨ Make jobs more challenging ¨ Set sights on perfection! Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -47 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Customer Interaction and Process Strategy Low High Professional Service Personal banking Commercial Banking Full-service

Customer Interaction and Process Strategy Low High Professional Service Personal banking Commercial Banking Full-service stockbroker Boutiques Retailing Service Factory Limited service stockbroker Law clinics Service Shop For-profit hospitals Fine dining restaurants Hospitals Airlines Low Fast food restaurants Warehouse and catalog stores No frills airlines General purpose law firms High Degree of Labor Intensity Mass Service Degree of Interaction and Customization Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -48 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Techniques for Improving Service Productivity Strategy ¨ Separation ¨ Self-service Technique ¨ Structure service

Techniques for Improving Service Productivity Strategy ¨ Separation ¨ Self-service Technique ¨ Structure service so customers must go where service is offered ¨ Self-service so customers examine, compare and evaluate at their own pace ¨ Postponement ¨ Customizing at delivery ¨ Focus ¨ Restricting the offerings Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -49 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Techniques for Improving Service Productivity - Continued ¨ Modules ¨ Automation ¨ Scheduling ¨

Techniques for Improving Service Productivity - Continued ¨ Modules ¨ Automation ¨ Scheduling ¨ Training Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e ¨ Modular selection of service. Modular production ¨ Separating services that lend themselves to automation ¨ Precise personnel scheduling ¨ Clarifying the service options ¨ 7 -50 Explaining problems © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

More Opportunities to Improve Service Processes ¨ Layout ¨ Human Resources ¨ Technology Power.

More Opportunities to Improve Service Processes ¨ Layout ¨ Human Resources ¨ Technology Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -51 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Production Process & Technology Alternatives # Different Products or Parts High General Purpose, NC,

Production Process & Technology Alternatives # Different Products or Parts High General Purpose, NC, CNC CIM Flexible Manufacturing System Low Dedicated Automation High Volume of Products or Parts Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -52 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Areas of Technology ¨ Machine technology ¨ Automatic identification systems (AIS) ¨ Process control

Areas of Technology ¨ Machine technology ¨ Automatic identification systems (AIS) ¨ Process control ¨ Vision system ¨ Robot ¨ Automated storage and retrieval systems (ASRS) ¨ Flexible manufacturing systems (FMS) ¨ Computer-integrated manufacturing (CIM) Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -53 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Machine Technology ¨ Increased precision ¨ Increased productivity ¨ Increased flexibility ¨ Decreased pollution

Machine Technology ¨ Increased precision ¨ Increased productivity ¨ Increased flexibility ¨ Decreased pollution ¨ Decreased size ¨ Decreased power requirements Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -54 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Process Control ¨ Increased process stability ¨ Increased process precision ¨ Real-time provision of

Process Control ¨ Increased process stability ¨ Increased process precision ¨ Real-time provision of information for process evaluation ¨ Multi-mode information presentation Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -55 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Automatic Identification Systems (AIS) ¨ Improved data acquisition ¨ Increased scope of process automation

Automatic Identification Systems (AIS) ¨ Improved data acquisition ¨ Increased scope of process automation Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -56 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Vision Systems ¨ Particular aid to inspection ¨ Consistently accurate ¨ Never bored ¨

Vision Systems ¨ Particular aid to inspection ¨ Consistently accurate ¨ Never bored ¨ Modest cost ¨ Superior to individuals performing the same tasks Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -57 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Robots ¨ Perform monotonous, or dangerous tasks, or those requiring significant strength or endurance

Robots ¨ Perform monotonous, or dangerous tasks, or those requiring significant strength or endurance ¨ Enhanced consistency, accuracy, speed strength, power when substituted for human effort Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -58 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Automated Storage and Retrieval Systems (ASRS) ¨ Automated placement and withdrawal of parts and

Automated Storage and Retrieval Systems (ASRS) ¨ Automated placement and withdrawal of parts and products ¨ Particularly useful in inventory and test areas of manufacturing firms Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -59 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Automated Guided Vehicle (AGV) ¨ Electronically controlled movement of products and/or individuals Power. Point

Automated Guided Vehicle (AGV) ¨ Electronically controlled movement of products and/or individuals Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -60 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Flexible Manufacturing Systems (FMS) ¨ Computer controls both the workstation and the material handling

Flexible Manufacturing Systems (FMS) ¨ Computer controls both the workstation and the material handling equipment ¨ Computer control enhance flexibility ¨ Can economically produce low volume at high quality ¨ Reduced costs of changeover and low utilization ¨ Stringent communication requirement between components within it Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -61 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Computer Integrated Manufacturing (CIM) ¨ Extension of flexible manufacturing systems ¨ Backwards to engineering

Computer Integrated Manufacturing (CIM) ¨ Extension of flexible manufacturing systems ¨ Backwards to engineering and inventory control ¨ Forward into warehousing and shipping ¨ Can also include financial and customer service areas ¨ Reducing the distinction between lowvolume/high-variety, and highvolume/low-variety 7 -62 production Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Computer Integrated Manufacturing Power. Point presentation to accompany Heizer/Render – Principles of Operations Management,

Computer Integrated Manufacturing Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -63 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Technology in Services Service Industry Example Financial services Debit cards, electronic funds transfer, ATMs,

Technology in Services Service Industry Example Financial services Debit cards, electronic funds transfer, ATMs, Internet stock trading Education Utilities and government Restaurants and foods Electronic bulletin boards, on-line journals Automated one-man garbage trucks, optical mail sorters, scanners, flood warning systems Wireless orders from waiters to kitchen, robot butchering, transponders on cars to track drivethrus Communicatio n Electronic publishing, interactive TV Hotels Electronic check-in/check-out, electronic key/lock systems © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. Power. Point presentation to accompany 7 -64 Wholesale/reta Point-of-sale terminals, e-commerce, electronic 07458 Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, il trade communication between store and supplier, bar 7 e

Technology in Services Continued Service Industry Example Transportation Automatic toll booths, satellite-directed navigation systems,

Technology in Services Continued Service Industry Example Transportation Automatic toll booths, satellite-directed navigation systems, route planning, progress monitoring Health care On-line patient monitoring, on-line medical information systems, robotic surgery, expert system diagnosis assistance Ticketless travel, scheduling, Internet ticket sales, improved navigation and route planning Airlines Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -65 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Process Reengineering ¨ The fundamental rethinking and radical redesign of business processes to bring

Process Reengineering ¨ The fundamental rethinking and radical redesign of business processes to bring about dramatic improvements in performance ¨ Relies on reevaluating the purpose of the process and questioning both the purpose and the underlying assumptions ¨ Requires reexamination of the basic process and its objectives ¨ Focuses on activities that cross boundaries 7 -66 Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Showing Sensitivity to the Environment ¨ Make products recyclable ¨ Use recycled materials ¨

Showing Sensitivity to the Environment ¨ Make products recyclable ¨ Use recycled materials ¨ Use less harmful ingredients ¨ Use light components ¨ Use less energy ¨ Use less materials Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e 7 -67 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458

Factors Affecting Process Alternatives ¨ Production flexibility Product volume ¨ Product variety ¨ ¨

Factors Affecting Process Alternatives ¨ Production flexibility Product volume ¨ Product variety ¨ ¨ Technology ¨ Cost ¨ Human resources ¨ Quality ¨ Reliability Power. Point presentation to accompany Heizer/Render – Principles of Operations Management, 5 e, and Operations Management, 7 e These factors reduce the number of alternatives! © 1984 -1994 T/Maker Co. 7 -68 © 2004 by Prentice Hall, Inc. , Upper Saddle River, N. J. 07458