Open Practices Beyond Open Access Open Practices For
Open Practices Beyond Open Access Open Practices For Researchers Presentation by Brian on 2014 25 October 2012 Presentation by Brian Kelly, Cetis UKOLN on 19 June for the Research andfor Innovation 2014 event at theat. University of Bolton an Open. Conference Access Week the University of Exeter 1
Hashtag: #boltonunirandi 14 Open Practices For Researchers Brian Kelly Contact Details Innovation Advocate Cetis University of Bolton, UK Email: bk 4@bolton. ac. uk Twitter: @briankelly Blog: http: //ukwebfocus. wordpress. com/ Cetis Web site: http: //www. cetis. ac. uk/ Slides and further information available at http: //ukwebfocus. wordpress. com/events/open-practices-for-researchers/ 2
#boltonunirandi 14 Idea from Cameron Neylon You are free to: copy, share, adapt, or re-mix; photograph, film, or broadcast; blog, live-blog, or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero. Social Media 3 Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at: http: //www. thisismyurl. com/free-downloads/15 -free-speech-bubble-icons-for-popular-websites 3
Introduction #boltonunirandi 14 About Me Brian Kelly: • Innovation Advocate, Cetis, University of Bolton • Formerly UK Web Focus, UKOLN from 1996 -2013 • Prolific blogger (1, 300+ posts since Nov 2006) • User of various social networking tools to support professional activities • Prolific speaker (~425 talks since 1996) Research activities: • Peer-reviewed papers in Web accessibility, standards, web preservation, … • Prizes: best research paper at ALT-C 2005 and best communications paper at WAI 2010 • Invited speaker at library / Web conferences 4
#boltonunirandi 14 Google Scholar Citations See http: //scholar. google. co. uk/citations? user =ixey 0 Rk. AAAAJ H-index=14 (according to Google Scholar Citations 5
Introduction #boltonunirandi 14 About This Talk Open access: • Benefits for researchers increasingly understood This talk goes beyond open access: • Open practices: sharing ideas on blogs • Open engagement: the role of Twitter • Dissemination: getting your research read • Gathering the evidence: social media metrics / altmetrics • Making it work: identifying best practices This talk provides tips for the connected researcher Based on evidence gained from personal experiences 6
Introduction #boltonunirandi 14 Top Tips for Jisc Inform See http: //www. jisc. ac. uk/inform 35/International. OAWeek. html 7
Introduction #boltonunirandi 14 Who Cares? Key stakeholders The institution: § Interests in institutional reputation; reporting, auditing, … The library: § Manages the institutional repository § Support service Your department: § Interests in departmental reputation § Will seek to exploit its research activities You, the researcher, with interests in: § Your personal research reputation § Developing your network § Future funding and research opportunities § Your long-term (research) career 8
About YOu #boltonunirandi 14 Do You Want to ‘Market’ Your Research? Do you seek to change the world through your research or simply understand the world: • Will you want to market your research? • Will you want others to market your research? • Will you have a detached view of your research? 9
#boltonunirandi 14 Why Open Access? “Piled Higher and Deeper" by Jorge Cham, www. phdcomics. com Used with permission. • cc 10
#boltonunirandi 14 LSE Impact Blog LSE Impact blog post, http: //blogs. lse. ac. uk/impactofsocialsciences/2014/04/0 1/hefce-open-access-ref-gamechanger/ 1 April 2014 11
My Papers My papers in the University of Bath repository Peer-reviewed Abstract reviewed Invited paper Project reports, … 12 12
Open Access Enhances Access Content peer-reviewed (8 in first 15 most popular) Abstract peer-reviewed (1) Invited paper (3) Largest downloads for Brian Kelly 13 Download statistics to 16 June 2014 13
Least Downloaded Papers 15 June 2014 Will papers in a repository be seldom seen? What can be learn from approaches taken for the popular and unpopular papers? 14 14
#boltonunirandi 14 Learning from Mistakes “Using Context to Support Effective Application of Web Content Accessibility Guidelines”, Sloan, Kelly et al, JWE (5), 2006 • • Submitted in July 2005 Reviewers comments received in April 2006 Published in JWE (Journal of Web Engineering) in December 2006 PDF uploaded to repository in May 2012 (forgot about paper until bulk uploads) Reflections on implications given in “If a Tree Falls in a Forest” post 15
#boltonunirandi 14 Learning From Success “Library 2. 0: balancing the risks and benefits to maximise the dividends” • Most downloaded individual paper in repository • But only recent download statistics available 2014 16
#boltonunirandi 14 Evidence How do we find out more? • Peak statistics for repository only available for 1 year But: Blog post about availability in Opus published on 11 August 2009 Further investigation (of all my paper downloads) confirms large peak in August 2009 17 Conclusion: Blog post responsible for initial popularity
#boltonunirandi 14 Beyond the Edge Cases Little-downloaded paper: • Uploaded to repository 6 years after paper written • I was not lead author • Only PDF version uploaded • Never blogged about; never tweeted Most popular paper: • Available in IR on launch of journal issue • I was lead author • Blog post published on day of launch • Available in PDF, MS Word & HTML formats • Link to paper subsequently tweeted & retweeted • About Web 2. 0, so likely to be read by bloggers But what about the majority of papers? 18
#boltonunirandi 14 SEO or SMO SEO (Search Engine Optimisation): Helping Google find your papers through: • Writing style, document structure, … • In-bound links SMO (Social Media Optimisation): Helping other people find your papers through: • Sharing on social media services • Facilitating conversations • Viral marketing SMO: Good for new papers, but not relevant for popular papers written from 2004 -8 SEO: Document structure consistent. Difference appears to be significant nos. of in-bound links 19
#boltonunirandi 14 Tip No. 1: Be Pro-active Tip No. 1: Be pro-active 20
#boltonunirandi 14 W 4 A 2012 Paper Case study: • Paper on “A challenge to web accessibility metrics and guidelines: putting people and processes first” given at W 4 A 2012 conference in Lyon in Apr 2012 Four co-authors agreed: • To collaborate in raising awareness of paper and presentation of the paper How: • Writing blog posts on or just before conference • Participate on conference Twitter hashtag (e. g. responding to comments while speaker is presenting) Benefits: • Reaching out to a wider audience based on our 4 professional networks 21
#boltonunirandi 14 Preparation We: • Uploaded paper to repository so URL was known • Provided a link to the paper in speaker’s slides • Uploaded holding slide to Slideshare so URL was known (slides were finalised shortly before talk) We could then: • Prepare blog posts in advance • Create short URLs for use in Twitter in advance Examples of approaches to follow 22
#boltonunirandi 14 Using the Institutional Repository Paper uploaded to repository and blog post prepared 23
#boltonunirandi 14 Using Other Repositories Opportunity to promote access to slides as well as the paper! http: //www. slideshare. net/sloandr/w 4 a 12 -coopersloankellylewthwaite Metadata provided to give context to 24 slides
#boltonunirandi 14 Final slide provides (active) links to related work 25
#boltonunirandi 14 Tip No. 3: Monitor What Works Tip No. 2: Make it easier for your peers to access your work by providing links in a timely fashion 26
#boltonunirandi 14 On 18 Apr 12: • 1, 391 views on Slideshare • Other slides had 3 and 311 views By 15 Jun 14: • 9, 861 views on Slideshare “Lies, damned lies & statistics” – but my 3 rd most downloaded paper in 2012 3 citations in July 2012 / 27 10 in June 2014
Topsy and Event Hashtag Buzz around event hashtag captured by Topsy 28
Topsy & Discussion About Slides Topsy recorded discussions about slides 29
Topsy & Discussion About Paper Topsy recorded discussions about paper Note tweets about event (25) and slides (20) more popular than paper (7) 30
#boltonunirandi 14 Tip No. 4: Don’t Forget the Links! Tip No. 3: Monitor what works for you (and understand approaches which work for others) 31
Your papers should be hosted on your institutional repository The IR 32
#boltonunirandi 14 Linked. In • Links to paper added to • Linked. In • Academia. edu • My pages on UKOLN Web site and blog • … 33
Now 495 followers Academia. edu Note: • Links to papers in IR (not uploaded) 34 • Importance of tags Academia. edu users may find my papers here and Linked. In users in Linked. In. Why would I make it difficult for them?
You may also wish to provide links on your institutional Web site The Institutional Web Site Note direct links to paper in various formats 35
The Blog 36 If you have a blog you can provide links to your papers (again to all formats)
Commentable Pages on Blog 37 Now 112 Recent development: Commentable pages for papers with links to key resources (IR & publisher’s copy, metrics, citations, …)
#boltonunirandi 14 Tip No. 5: Don’t Forget the Google Juice! Tip No. 4: Don’t forget the Google juice! 38
#boltonunirandi 14 Importance of Google Context: • Between 50 -80% of traffic to IRs are from Google (may be higher if direct links to PDFs not recorded by Google Analytics) What provides ‘Google juice’: • On-page SEO techniques (structure, writing style, …) • Links to pages, especially from highly-ranking sites What’s different about IRs? • Same page structure • Therefore importance of links to repository 39
#boltonunirandi 14 Importance of Google Context: • Between 50 -80% of traffic to IRs are from Google (may be higher if direct links to PDFs not recorded by Google Analytics) What provides ‘Google juice’: • On-page SEO techniques (structure, writing style, …) • Links to pages, especially from highly-ranking sites What’s different about IRs? • Same page structure • Therefore importance of links to repository 40
#boltonunirandi 14 What Delivers Google Juice? Survey of SEO ranking of 24 Russell Group IRs carried out in August 2012. Findings: • Google, You. Tube, Blogspot, Wikipedia and Microsoft are highest ranking domains with links to IRs Blogspot. com Wordpress. com • Blogspot. com & Word. Press. com have significantly larger number of links to IRs • Links from institutional domain (e. g. locallyhosted blogs) provide little Google juice! 41
UK Web Focus has links to all papers UK Web Focus has timely blog posts about 42 papers UK Web Focus blog has a rotating Featured Paper link
#boltonunirandi 14 Tip No. 7: Develop Your Network Tip No. 5: Develop your network 43
#boltonunirandi 14 “It’s About Nodes and Connections” Cameron Neylon keynote at OR 2012: “Networks qualitatively change our capacity” • With only 20% of a community connected only limited interaction can take place • This increases drastically as numbers of connected nodes grows Examples: • Phone networks (no use with only 1 user!) • Tweeting at confereces • Galaxy Zoo “Filters block. Filters cause friction” Need for client-side, not supply-side filters. 44
Tweetchats: • Discussions on Twitter • Specific topic covered at specified time • Use hashtags e. g. #Ph. Dchat, #ECRchat Summary at Survey findings: Tweetchat 45 “give a community & shared space to explore ideas” “regular opportunity to network with a wide range of people I wouldn’t otherwise meet” “have very interesting and thought-provoking discussions/debate”
#boltonunirandi 14 Too Much Information? Let’s skip to the conclusions! 46
#boltonunirandi 14 Tip No. 7: Develop Your Network Tip No. 6: You can’t ignore Google 47
#boltonunirandi 14 Google Scholar • Google Scholar is better! 48
#boltonunirandi 14 Google Scholar • Google Scholar is better! 49
#boltonunirandi 14 Google Scholar • You should claim your profile while your institutional email address is valid. 50
#boltonunirandi 14 Google Scholar • You can also receive alerts of new citations 51
#boltonunirandi 14 Tip No. 7: Develop Your Network Tip No. 7: Understand the potential benefits of Twitter 52
#boltonunirandi 14 Twitter • You can’t ignore Twitter! 53
#boltonunirandi 14 Twitter Works For Professionals Mellisa Terras’ blog post on how Twitter increases downloads for peerreviewed papers Other potential areas for such use of Twitter • Promoting your project outputs • Promoting events • … 54
#boltonunirandi 14 Understanding Twitter 1329 Applications such as Social. Bro provide an understanding of how Twitter is being used • Most follow >100 • Most tweet daily • Most tweet <=5 times 55
#boltonunirandi 14 Using Twitter (For The Sceptic) Not a natural Twitterer, but see benefits? • Have an avatar (portrait, animal, hobby) Grow your community (cf the conversations you miss) • Participate in hashtagged events so like-minded people see you exist • Share links to resources you care about (your stuff; stuff you’re reading) • Favourite tweets (so others can see you’ve done so and maybe then follow you) 56
Understand Twitter Interactions An @ message (can be delivered by SMS) New followers: which should I follow back? The tweets which have been retweeted (RTd) Tweets which have been favourited (bookmarked) 57
#boltonunirandi 14 Health Warning! Suggestions given can help to enhance the visibility of one’s research. Highly visible and popular research is not necessarily an indication of quality! 58
#boltonunirandi 14 Conclusions 1. Be pro-active 2. Make it easier for your peers to access your work by providing links in a timely fashion 3. Monitor what works for you 4. Don’t forget the Google juice 5. Develop your network 6. You can’t ignore Google 7. Understand the potential benefits of Twitter 59
Any Questions? Cartoon 60
#boltonunirandi 14 Questions? Any questions, comments, …? 61
#boltonunirandi 14 Licence and Additional Resources This presentation, “Open Practices For Researchers” by Brian Kelly, Cetis is licensed under the Creative Commons Attribution 3. 0 Unported Licence Note the licence covers most of the text in this presentation. Quotations may have other licence conditions. Images may have other licence conditions. Where possible links are provided to the source of images so that licence conditions can be found. Slides and further information available at http: //ukwebfocus. wordpress. com/events/open-practices-for-researchers/ 62
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