Online Reputation Management FOR MEDICAL PROFESSIONALS BEYOOONLINE COM
Online Reputation Management FOR MEDICAL PROFESSIONALS
BEYOOONLINE. COM Table of Contents 1. About BEYOO ONLINE 2. What is Online Reputation Management (ORM)? 3. ORM for Medical Professionals 4. Medical Professionals & Social Media 5. Our Medical Professional Services Concept 6. ORM Services for Medical Professionals 7. EAMR Services for Medical Professionals 8. SEO & Social Media Services for Medical Professionals Online Reputation Management FOR MEDICAL PROFESSIONALS 9. Q&A 2
1. About BEYOO ONLINE § Reputation Advisers § Social Media Marketers § Creative Services § SEO Professionals § Content Creators § Submission Experts § Online Monitoring Specialists § Web Analysts Online Reputation Management – Protecting your image online. Online Reputation Management FOR MEDICAL PROFESSIONALS What? Geneva, Switzerland & Sofia, Bulgaria Who? Where? BEYOOONLINE. COM 3
BEYOOONLINE. COM 2. What is Online Reputation Management (ORM)? Definition: Online Reputation Management (ORM) is the process of identifying what other people are saying or feeling about you or your business; and taking steps to ensure that the general consensus is in line with your goals. Business Dictionary Online Reputation Management FOR MEDICAL PROFESSIONALS 4
BEYOOONLINE. COM 3. Online Reputation Management for Medical Professionals “everybody’s doing it”…. A RECENT PEW INTERNET STUDY The breadth of the market and the pace at which it’s growing: § Over 80% of American adults with Internet access go online for health information § 47% of internet users have looked online for information on a doctor § 24% of these “e-patients” have consulted rankings or reviews online of doctors or other providers. § 60% say the information found online affected a decision about how to treat an illness or condition § 53% say it led them to ask a doctor new questions, or to get a second opinion from another doctor. § 38% say it affected a decision about whether to see a doctor. Online Reputation Management FOR MEDICAL PROFESSIONALS 5
BEYOOONLINE. COM 3. Online Reputation Management for Medical Professionals “everybody’s doing it”…. IF YOU’RE A DOCTOR, IT’S GOOD TO KNOW THAT INTERNET USERS ARE MOTIVATED § 55% of consumers are seeking information about a certain medical treatment or procedure. § 85% plan to visit a doctor or hospital within a month DOCTORS HIGHLY COVET THEM NY Times data cites that of Internet seekers viewing doctor profiles: Above average income and highly educated Online Reputation Management FOR MEDICAL PROFESSIONALS § 78% between 25 -64 years of age § 6
BEYOOONLINE. COM 4. Medical Professionals & Social Media Facts: 95% of the search engines results, such as Bing, Google and Yahoo never go beyond the first page In 11% of the cases, the negative reviews have bad impact § Online reviews are here to stay § Online reviews are prominent § Healthcare providers are more susceptible to poor reviews § Bad Reviews will affect your businesses § Good Reviews builds-up sustainable reputation There are over 75% of uncontrolled and irrelevant or outdated information that can have an impact of your reputation. Online Reputation Management FOR MEDICAL PROFESSIONALS 7
BEYOOONLINE. COM 5. Our Medical Professional Services Concept Medical reputation management protects, develops and manages your image as a doctor, the reputation of your clinic or medical facility on the Internet. § Medical reputation management corrects irrelevant or outdated information on the Web, including forums, blogs and online review sites. § Medical reputation management creates a positive image of your professional expertise and places your medical services on the right positions on the Internet platforms in order to be perceived positively by potential patients. Online Reputation Management FOR MEDICAL PROFESSIONALS § 8
BEYOOONLINE. COM 6. ORM Services for Medical Professionals § The Active mode of online reputation management ensures that you stay alert about any mentions, posts or influences that shape people’s perception about you. § The Proactive mode will establish your creditable online presence in the social media and we will optimize your progress through our sophisticated tools. § A proper Reactive mode strategy, we will make your negative content invisible by publishing positive content regularly. § The Risk Management mode is preventing unexpected situations or events that lead to negative publicity in the digital space and can affect individual or brand reputation. § The Crisis Management Mode handles issues quickly, accurately, professionally and with care. Online Reputation Management FOR MEDICAL PROFESSIONALS 9
BEYOOONLINE. COM 7. EAMR Services for Medical Professionals Analysis We can identify all gaps, errors or ineffective practices in your digital communication strategy if any. Monitoring In-depth assessment of the factors impacting your image on the Internet. Reporting A monthly review of your online reputation, including web analytics and recommendations. Online Reputation Management FOR MEDICAL PROFESSIONALS Presenting of a weekly or a monthly consolidated review of your presence online. Evaluation 9
BEYOOONLINE. COM 8. Search Engine Optimization (SEO) & Social Media Services for Medical Professionals Analysis and subsequent positioning strategy § Maintaining a continuous monitoring of your online reputation in search engines § Correction of false and incorrect information § Creation of search engine optimized web presence for your practice § Setting-up of micro-blog and customization in order to communicate with your patients § Composing and publication of specialized publications, studies and press articles in relevant media. Online Reputation Management FOR MEDICAL PROFESSIONALS § 10
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